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CAUDWELL COMMUNICATIONS/NETEZZA
Caudwell Communications is the fixed-line telephony business of the Caudwell Group, the UK's fifth largest privately owned company and the parent of well-known brands such as Phones4U and 20:20 Logistics. Caudwell supplies data and voice calling services to the business and residential market place within the UK.
To remain competitive in the fiercely fragmented telecommunications market, we needed to make better, quicker business decisions than our competitors. To this end, we recognised that we could exploit an asset that most of our competitors were neglecting: call data records (CDRs).
We utilise two Netezza NPS 8100 systems for production, development and disaster recovery. They allow us to quickly and affordably analyse the mountains of CDRs stored in our data warehouse. With the NPS system, we can now rate CDRs more effectively and in seconds instead of tens of minutes. Our decision to select the NPS system has had a dramatic pay-off for us, leading to nimble decision-making at several levels.
In one telling incident, a competitor announced that it was developing new rates for telecom services. We were able to use the NPS system to instantly pull 40 million of our own CDRs and apply hypothetical call-plan ideas. We could then offer our customers revised, more competitive plan rates ahead of our competition.
We run queries on the NPS system all day, every day -- thrilled with its speed (the NPS system is known to be 10 to 50 times better than similar products from IBM, Oracle and Teradata).
By architecturally integrating database, server and storage within a single system, the NPS manages fast data loads and provides real-time insights. As a result, we have remained ahead of the competition and have increased productivity across the organisation. The NPS system handles queries that we were unable to run before, such as which customers are calling other customers. Analyses that once took days -- or were not possible at all -- now take just minutes.
As newcomers to enterprise-wide data queries, we required not only lightning-fast analysis, but also ease-of-use. The NPS system is a self-contained, single-rack that features a 'load and go' implementation process taking just hours -- not weeks. There is no need for intensive database administration and system management. In addition, the NPS system offers a dramatically lower total cost of ownership than other, more widely-known systems.
Details: tel: +44 1344 393041
www.netezza.com
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