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MDS/VODAFONE
'Stop the Clock' is a new and innovative Vodafone offering for its Anytime tariffs. It has been created in order to make tariffs simpler and more cost effective for the customer, to enhance Vodafone's differentiation within the telecoms marketplace and boost customer retention and profitability.
The 'Stop the Clock' tariff extends a new kind of free minutes to Vodafone's subscribers and applies to all standard calls made from within the United Kingdom (excluding Isle of Man and the Channel Islands). Following standard rate charging for the first 3 minutes of an off-peak call, 'Stop the Clock' delivers 57 free minutes before resuming normal charging. Standard rate minutes remain eligible for bundles, presenting an innovative and appealing new offer for subscribers.
As well as offering something for the consumer, 'Stop the Clock' is designed to re-invigorate sales advisor interest and enthusiasm in Anytime tariffs and promote Vodafone Live! by including the new 3G services and Video Calling.
Vodafone Ltd (formerly Project Telecom) has been using Martin Dawes Systems' dise3G billing and CRM platform for its mobile & fixed line subscriber base since 2002. Martin Dawes Systems works closely and continuously with Ian Jenkins, IT Projects Manager and Head of Applications Support and Services, and his team to ensure they always get the best from the industry's only true end-to-end billing platform.
In support of Vodafone's 'Stop the Clock, Martin Dawes Systems' technicians implemented this new format tariff in dise3G. The project involved:
* Supporting the new tariff through period tables, particularly expanded tiers
* An enhancement to make any free segments of the call exempt from bundling
* Amends to call pricing to support this
* Recording the duration of the 'free segments' in Call Detail Records for presentation, reporting and analysis
'Stop the Clock' continues to be heavily marketed and high additional volumes of calls are being realised as a result of the new offering. Rigorous performance testing and analysis were used to assess the impact, to ensure that Vodafone continues to benefit from an efficient call processing cycle.
Commenting on the new features incorporated, Ian Jenkins says: "'Stop the Clock' is a major initiative for Vodafone which strongly differentiates us. It is vital that everything is right to ensure the customer experience is positive and revenue is assured. Our strong relationship with the team at Martin Dawes Systems helps us reach a common understanding and agree the details of the new propositions quickly, with a high degree of confidence.
The service was subsequently brought to market within a three-month timescale. We're very excited about being able to offer 'Stop The Clock' to our dise3G customer base and look forward to our customers' response."
Details: Barry Dowd, Customer Services Director, Martin Dawes Systems, tel: +44 1925 555300
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