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INTEC/ORANGE
TA Orange has grown to become one of the top three players in Thailand’s mobile communications market, with innovation a cornerstone of its success. TA Orange was the first company in the country to handle SMS messages in the Thai script. With subscriber numbers growing exponentially and new technologies, such as 3G and IP, and additional packages being rolled out nationally, fast and flawless service activation across a wide variety of network resources and protocols is commercially vital.
Bunjert Thungvarathum, Head of Billing and Customer Care at TA Orange, remembers: “Our existing systems were regularly reaching capacity in their existing HLRs. Additionally, the costs associated with implementing changes to existing systems were high and the time to market too long. This did not put us in a good position, and risked creating customer care issues.”
In order to streamline its business processes and gain greater operational efficiency, TA Orange sought to consolidate its multiple activation systems onto a single platform. In addition, standard changes to the core system required costly consultancy time from the vendor. This discouraged proactive enhancements and hindered the launch of new product offerings.
TA Orange’s mediation capabilities needed a boost as well. “We were predicting a volume rise from 25 to 35 million CDRs a day,” Thungvarathum recalls.
Installation of Inter-activatE and Inter-mediatE from Intec was completed, without any hindrance to existing customer services, within six weeks.
A combination of several benefits has proven to Thungvarathum that the right decision was made: the time to market has improved noticeably; the graphical user interface (GUI) format of Inter-activatE and Inter-mediatE makes the solutions significantly more user friendly than the previous systems; the system can be adapted in-house in real time by the comprehensively trained TA Orange team; TA Orange has found the Intec team to be very responsive; and the software is extremely scalable.
“The rapid installation phase, improved time to market for new services and the opportunity to alter the core system have all contributed to enhancements for our customers,” concluded Thungvarathum.
For full version go to: http://www.intec-telecom-systems.com/its/pressroom/casestudies/
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