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Sponsored Feature
Service providers are stripping out the costs of doing business – a difficult task in fast moving competitive markets where survival increasingly depends on quick reactions to demand for innovative, next generation products and services. For many, the future lies in easy to use blended or converged services which can be personalised to suit individual needs, securely accessed by anyone, anywhere, on any end user device and over any network.
Service providers must design and deliver revenue generating multimedia products; manage and maintain supporting systems fast, efficiently, reliably and cost effectively whilst reducing capital and operational spend.
However, giving customers the feature rich applications which support the ways in which they work, live and play means investing in change: restructuring and consolidating operations and rationalising disparate networks/silos and databases to create an agile, efficient and innovative corporate environment.
Tall orders? Maybe, but essential to staying competitive.
In legacy environments, valuable company information/customer data are stored in numerous vertical silos with supporting OSS/BSS and customer facing contact centres bolted together by a spaghetti junction of connections. Developing new services involves continually re-inventing wheels and wasted investment because supporting technologies are replicated for each new product and few network elements can be re-used.
The result: overall inefficiencies; high service development, management and maintenance costs; lack of flexibility; inability to react fast and the real threat of falling revenues and profits – all creating an unsustainable business.
The solution lies in the marriage of telecoms and IT the offspring of which is a new breed of standards based IP technologies which support fast, flexible operations, radically cut operational costs, the price and development of multimedia applications and, importantly, easily integrates with legacy systems.
For service providers and their customers it is a marriage made in heaven.
For HP it is the logical result of years of telecom and IT experience and expertise.
HP’s OpenCall IP Multimedia Subsystems (IMS), suite of products and OpenView carrier grade, standards based solutions are the building blocks of next generation networks and converged applications.
Replacing legacy platforms and architectures is a radical move. As such HP has developed integration tools which make this an evolutionary rather than revolutionary process. Experienced HP consultants and expert engineers ease the transition by integrating the new technologies with existing systems.
As the enabling architecture of next generation networks, IMS gives providers the framework they need today to develop and launch tomorrow’s converged services.
IMS changes the way in which services are developed: meeting stringent service/network requirements, HP OpenCall’s IMS product suite gives providers and their partners the flexibility and features necessary to deliver reliable, cost effective services. New standards based applications can be quickly created, combined in innovative ways, easily scaled, changed and launched over multiple networks and accessed anywhere via any device.
Service providers can meet market demands for new products fast and at a fraction of current costs.
HP’s OpenCall IMS product suite includes all the necessary service enablers such as:
media and convergent charging platforms; home subscriber and group list management servers; hosting platforms; development environments and the supporting OSS/BSS software/integration tools to launch fully scalable, high performance carrier grade, revenue generating and ‘sticky’ IMS applications.
The return on initial investment is rapidly realised. Maintaining and managing one network, consolidating/eliminating silos, automating and linking processes, reducing the numerous network elements of traditional architectures not only saves capex/opex but creates a more efficient organisation.
Moving to a full IMS deployment enhances business flexibility and drives service innovation. Applications previously impossible or too expensive to create in legacy systems can be quickly developed and costs cut because once created, service elements can be reused in other applications.
HP’s OpenCall IMS product suite promotes open standards, increases reliability, speed and convenience. HP provides tools for providers to replace expensive, inflexible legacy systems with fleet, agile next generation networks which support multimedia service development. Only by consolidating and converging operations and networks and creating innovative products can providers cut the costs of doing business and remain competitive.
Understanding the telecom and IT worlds makes HP the ideal partner for service providers as they evolve into the converged new subscriber-centric communications suppliers of the future.
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