Are telcos ready for Big Data?
This is one of the key questions European Communications is looking to answer this quarter as we make Big Data our special focus and launch our latest survey.
As any telecoms executive is all too aware, the quantity, quality and variety of data entering operators and passing through their networks is increasing at an incredible pace.
This is pushing the telecoms industry into an era of Big Data – the sheer size and scale of which poses some crucial challenges to operators.
There is a cultural challenge to make Big Data a central strategy of what operators do; a business challenge to improve revenues and services; and a technological challenge to ensure data is collated, analysed and exploited.
Over the next three weeks, this survey aims to understand where telcos stand today in terms of Big Data and draw out where the strengths and weaknesses lie.
With data becoming one of the key battlegrounds for operators looking to create new revenue streams, provide an improved customer experience and differentiate themselves from their competitors, is Big Data a strategic priority?
Given their position in the communications value chain, operators are uniquely positioned to benefit from Big Data, but what, specifically, are the opportunities and challenges that exist?
Appreciating what Big Data represents is particularly important as newer, nimbler OTT players appear to have stolen a march on telcos – but do operators have the right technology and people in place to collate, analyse and exploit it?
With 4G rollout upon us, social media becoming second nature and smartphone penetration increasing, it is increasingly urgent that telcos understand the importance of Big Data and put strategic plans in place to deal with it.
The survey results will be analysed by experts and form the centrepiece of the special report in the Q2 2012 issue of European Communications.