Earlier this week Telefonica announced a partnership with Electronic Arts as it attempts to take a lead in mobile gaming.
The deal, made by the recently created Telefonica Digital business unit, will give the operator’s various companies the chance to create gaming promotions using titles from the EA catalogue, which includes Tetris, Monopoly and FIFA Soccer.
Telefónica Digital chief Matthew Key is no doubt excited by the potential uptick in revenues – he said mobile gaming is the largest paid mobile content market – but he also talked about “fostering a much deeper connection with our customers”.
This success of this deeper connection will be down in no small part to the operator getting to grips with a whole new range of data – from which games consumers play and when to the social interactions that occur around them.
This is just one example of the how Big Data is affecting operators and the speed with which these developments are happening is only going to increase.
Are you prepared?
European Communications is offering two ways for you to get involved in learning more about what these changes mean, how you and your business can benefit from them and what practical steps you can take.
First, as part of our Big Data Special Report in the Q2 issue of European Communications magazine, out next month, we are conducting a survey to get your views on this crucial trend.
To date, 93 percent agree that Big Data should be a strategic priority for operators, but what do you think is the biggest opportunity it presents and do you have the right people and technology in place to make it work?
Second, we are holding a free half-day seminar in London on 3 May where we have put together a programme of industry experts to inform, discuss and challenge what telcos are doing in Big Data.
The morning will kick off with an opening presentation by Jean-Michel Chapon, UK director of the DigiWorld institute, who will discuss where the market stands today and the opportunities Big Data presents.
David Blackwell, partner in Deloitte’s analytics practice focusing on telecoms and media, will then challenge operators to redefine their cultural ethos and strategic goals to take advantage of Big Data.
A European operator will then present a case study of what it is doing in practice before Nick Millman, executive director at Accenture with responsibility for leading the Digital, Data & Analytics practice in Europe, will discuss the practical steps operators can take to ensure they benefit from Big Data.
The seminar will end with a best practice discussion, which includes our speakers plus guests including customer experience specialist The Now Factory.
Results from the survey and highlights from the seminar will appear in the 20-page special report of European Communications Q2 magazine – click here to ensure you receive your copy.