Belgacom CEO Didier Bellens is the subject of our exclusive feature-length interview in the Q2 edition of European Communications.

He invited editor Marc Smith to the company’s Brussels HQ to discuss a range of topics, including an expanding list of partnerships. Here is an exclusive extract:

altBelgacom is following a strategy of convergence that it believes will win the day as people trust one supplier to deliver all their communication needs across phone, internet and TV.

Says Bellens: “Convergence is the future. I strongly believe that.”

It is winning in mobile, with a leading 40 percent market share, while it is neck-and neck with cable providers in the internet space holding 45 percent market share – just two percent off the pace.

In digital TV it has some way to go with roughly half of the cable providers’ 63 percent market share, but the number of subscribers continues to rise – there are now over 1.2 million of them.

To achieve their aim of becoming the preferred provider across all three segments, Belgacom is betting on partnerships.

Three stand out in particular: Samsung, FON and Deezer.

Korea-based Samsung, which last month passed Nokia to become the world’s biggest mobile phone manufacturer, holds the position of “privileged partner”.

The two companies first announced their partnership in May 2011 when Belgacom unveiled a 250MB mobile/home WIFI internet package with a Galaxy tablet thrown in for €50 a month.

Bellens says it has been extremely profitable for both parties and Belgacom now sells more tablets than any other country in Europe.

As a direct result, in March this year the two companies extended their partnership to the enterprise market where they are developing end-to-end solutions in areas such as unified comms and security.

On signing the extension, Samsung’s EVP of Global Sales & Marketing said the partnership was “the expression of a long term vision that seeks to generate growth for both parties, and encompasses all product lines of Samsung and Belgacom".

So why did Belgacom choose to partner with Samsung over, for example, Apple?

“We had discussions with Apple but it is difficult to talk to these guys,” explains Bellens. 

“If you want to do a deal they want to get involved in marketing and every other aspect. On top of that I like the open nature of Android.

“My philosophy is that we should not reinvent solutions all the time, we should adapt and work with partners. We are ready to share if others are; we have open minds and we found the same attitude with Samsung. We think are very lucky and we are extremely important for them in the heart of Europe.

“Ultimately, we came to a much more balanced deal with Samsung that was better for both parties.”

To read the entire interview, make sure you sign up to receive the Q2 issue of European Communications magazine, which is out later this month and features a special report on Big Data. Click here to subscribe.

More Features

Opinion: Key takeaways from the current IoT hype Opinion: Key takeaways from the current IoT hype By Adrian Baschnonga, Global Telecoms Lead at EY The Internet of Things is maturing rapidly as a widening ecosystem of carriers, technology providers and start-ups look to take advantage of the world... More detail
Orange plays it safe with connected objects, mobile banking focus in new strategic plan Orange plays it safe with connected objects, mobile banking focus in new strategic plan Operators are often referred to as oil tankers – big behemoths that take forever to turn around. More detail
Deutsche Telekom looks to the Netherlands, UK in bid for connected home leadership Deutsche Telekom looks to the Netherlands, UK in bid for connected home leadership Deutsche Telekom is bringing its smart home platform to the Netherlands and UK as it looks to take a lead in the connected home space. More detail
Video: Q&A with Telekom Romania CCO Mathias Hanel at MWC15 Video: Q&A with Telekom Romania CCO Mathias Hanel at MWC15 The CCO of Deutsche Telekom's Romanian subsidiary believes delivering a good customer experience is the key challenge that must be met by telcos. More detail
Video: Q&A with TeliaSonera CCO Helene Barnekow at MWC15 Video: Q&A with TeliaSonera CCO Helene Barnekow at MWC15 TeliaSonera’s Chief Commercial Officer Helene Barnekow said people should think differently about the company as she discussed its new strategy. More detail
    

This website uses cookies to improve your experience. Using our website, you agree to our use of cookies

Learn more

I understand

About cookies

This website uses cookies. By using this website and agreeing to this policy, you consent to SJP Business Media's use of cookies in accordance with the terms of this policy.

Cookies are files sent by web servers to web browsers, and stored by the web browsers.

The information is then sent back to the server each time the browser requests a page from the server. This enables a web server to identify and track web browsers.

There are two main kinds of cookies: session cookies and persistent cookies. Session cookies are deleted from your computer when you close your browser, whereas persistent cookies remain stored on your computer until deleted, or until they reach their expiry date.

Refusing cookies

Most browsers allow you to refuse to accept cookies.

In Internet Explorer, you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector.

In Firefox, you can adjust your cookies settings by clicking “Tools”, “Options” and “Privacy”.

Blocking cookies will have a negative impact upon the usability of some websites.

Credit

This document was created using a Contractology template available at http://www.freenetlaw.com.

Other Categories in Features