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Analysis

European Communications discusses the latest telecom trends with telco executives, analysts and topic experts viainsightful analysis, Q&As and opinion pieces.

Vodafone Global Enterprise on moving up the value chain, confusing customers

As large and multinational businesses embrace the cloud and ever more mobile ways of working, Jan Geldmacher’s number one priority is moving Vodafone Global Enterprise up the value chain.

Telefónica Brainstorms as Quack puts advertising power in users hands

Two very different industry approaches to capturing the mobile marketing and advertising space were demonstrated this week as Telefónica signed a deal with a specialist software vendor and OTT app Quack launched promising to pay users for messaging.

Telekom Austria fires employees after successful launch of whistleblowing platform

Telekom Austria has recommended that other operators follow its lead in introducing a whistleblowing platform after a number of incidents were successfully brought to light.

DT “one step ahead” of Apple as it primes smart home platform for expansion

Deutsche Telekom’s Head of Smart Home thinks the operator is “one step ahead” of Apple in the race to capture the smart home market.

Swisscom remains cool on world’s first monetisable private cloud network

Swisscom has been praised for taking personal data issues seriously after it became the first operator to join the newly launched Respect Network, but remains cool on its prospects.

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