Guy Hilton, head of product marketing at Amdocs Revenue Management, discusses the strategies that operators are planning to implement in order to increase their data revenues in the 4G LTE.

Eurocomms.com: In what way have operators' data services strategies evolved in the last year?

Guy Hilton: Our recent global survey carried out with Heavy Reading has shown that service providers’ strategies are clearly evolving along with their recognition that it is essential to incorporate charging and policy management capabilities to fully enable these strategies.

Those who recognised the importance of charging and policy integration last year have since launched tiered and family plans, for example, and are now looking to enable even more advanced services with real-time user visibility and control capabilities.

Those who weren’t convinced last year about the need for policy and charging integration are much more convinced today, and therefore they are now looking to enable tiered and family plans.

What can operators do to generate more revenues from data in 2013?

As 4G LTE becomes the standard network technology, service providers want to launch more advanced services and price plans.

In order to better monetise 4G investments operators want to offer personalised data plans and real-time visibility and control over data spending.

This furthermore has a residual benefit of improving the customer experience.

What IT capabilities do they need in order to fully monetise their 4G LTE network investments?

The survey found some interesting results when it comes to organisations’ IT capabilities in terms of data monetisation.

According to 92 percent of survey respondents, their marketing department is asking their IT organisation to enable innovative data price plans, while 70 percent said their companies cannot enable innovative data price plans because of IT limitations.

But in order to enable the above capabilities policy management and charging must be unified.

Forty percent of respondents to the survey said they have either tried, or are currently trying, to integrate charging and policy management systems with unsatisfactory results.

This is a significant increase compared to 10 percent last year who admitted to such attempts.

What are the best solutions for service providers wanting to implement more advanced services and price plans?

The overwhelming consensus among service providers indicates that policy management and charging integration is key to enabling more advanced services and price plans.

The data has shown that the best solutions for service providers feature both pre-integrated charging and policy systems and also include a single product catalogue across both systems.

In fact, the vast majority of respondents from Europe, North America and Asia Pacific (100, 90, and 80 percent respectively) said their companies see a need to integrate charging and policy management capabilities.

Integration between charging and policy management helps to solve broken product management processes that cause time to market delays.

In particular, it allows providers to introduce personalised services that relate to the device type, service type, network status, customer location and other customer information, across all lines of business, and with real-time user visibility and control over data plans and spending.

What are the changing customer habits operators can expect in 2013 and how should they respond?

The last few years have seen a steady growth in the use of tablet and smartphone devices.

This growth has brought with it an increase in customer demand, with customers expecting seamless integration across all of these platforms and a consistent, continuous customer experience.

With 4G becoming commonplace in 2013 and Gartner predicting 1.2 billion devices will be sold in the next year, this demand is only set to increase further.

Operators need to have the strategies in place to deal with changing customer expectations, by leveraging their core assets they can stay ahead of their competitors in delivering innovative services.

Furthermore operators need to provide customers with simplified experiences that are personalised and deliver clear value across all communication channels.

They can do this by harnessing customer data and making use of analytics to offer proactive and contextual experiences via enhanced services and improved customer care.

Have you signed up to attend our enterprise opportunity seminar on 29 Jan? Click here for full details

More Features

Best of 2014: Most read stories of the Year Best of 2014: Most read stories of the Year M2M and the connected car proved popular for EC readers throughout 2014, and the emergence of quad-play and FTTH business models were also hot topics. Elsewhere, m-payment launches were in high demand,... More detail
Opinion: Small operators must use their size to compete with industry big guns Opinion: Small operators must use their size to compete with industry big guns By Timo Ahomäki, CTO at Tecnotree The consolidation of the telecoms industry continues with larger players consolidating to capitalise on their economies of scale in a concerted effort to ensure their... More detail
Analysts pronounce spectrum, O2 the victims as BT and EE close in on deal Analysts pronounce spectrum, O2 the victims as BT and EE close in on deal Industry analysts have broadly welcomed the news that BT has entered into exclusive negotiations with EE’s owners over a potential sale of the 4G market leader. More detail
Tele2 challenges itself to make productivity gains, focus on value Tele2 challenges itself to make productivity gains, focus on value Tele2 has unveiled a new strategy as the mobile operator looks to keep itself relevant in an increasingly converged world. More detail
Video: SDN/NFV and managed services seminar Video: SDN/NFV and managed services seminar Videos of European Communications’ SDN/NFV and managed services seminar day are now available to view. Click here to go to our YouTube channel to watch all the videos from the day. More detail
    

This website uses cookies to improve your experience. Using our website, you agree to our use of cookies

Learn more

I understand

About cookies

This website uses cookies. By using this website and agreeing to this policy, you consent to SJP Business Media's use of cookies in accordance with the terms of this policy.

Cookies are files sent by web servers to web browsers, and stored by the web browsers.

The information is then sent back to the server each time the browser requests a page from the server. This enables a web server to identify and track web browsers.

There are two main kinds of cookies: session cookies and persistent cookies. Session cookies are deleted from your computer when you close your browser, whereas persistent cookies remain stored on your computer until deleted, or until they reach their expiry date.

Refusing cookies

Most browsers allow you to refuse to accept cookies.

In Internet Explorer, you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector.

In Firefox, you can adjust your cookies settings by clicking “Tools”, “Options” and “Privacy”.

Blocking cookies will have a negative impact upon the usability of some websites.

Credit

This document was created using a Contractology template available at http://www.freenetlaw.com.

Other Categories in Features