Features
MOBILE ADVERTISING - Make it personal
Mobile operators need to adopt an approach that allows them to target specific users with relevant advertisements, while, at the same time, managing the overall ad-related user experience, including user privacy and charging aspects, explains
Danny Kalish
MOBILE MUSIC - Hitting the right note
Oren Glanz looks at the future for mobile music, and what operators need to consider to ensure they don’t get left behind
IN-BUILDING CONNECTIVITY - Getting into the building
Andrea Casini explains how operators can look to grow their existing operations in the face of a tough market environment
SMS - A richer experience
Will the huge success of SMS be eclipsed by later generation services? Not exactly, says Prisicilla Awde
LEAD INTERVIEW - Quality is the key
The promise of IPTV is fraught with dangers – from outages to poor quality pictures - but effective systems test and measurement could save the day. Co-founders Alan Robinson, CEO, and Robert Winters, Chief Marketing Officer of Shenick Network Systems, discuss the options with Priscilla Awde
MOBILE REVENUES/MOBILE TV - Mobile moves on
Laura Marriott looks at the way operators are able to marry new technologies, such as mobile TV, with mobile marketing initiatives in order to deliver the services subscribers want, in a personalised and convenient form
FOREWORD - Two 'peas' in a POD
Is Apple really stealing a march on the mobile industry?
Lynd Morley takes a look
NEWSPEAK
Mobile TV debacle
The FLO Forum, a global body of more than 80 companies, today reacted to the European Commission’s Communication on “Strengthening the Internal Market for Mobile TV”.
The FLO Forum applauds the Commission’s efforts to advance
