Features
FLO TECHNOLOGY - It's all about the business
Mobile television is one of the most discussed topics in the telecoms industry today and destined to provide new opportunities for many organisations within the sector. The technology promises to provide a brand new platform for media companies
MOBILE APPLICATION DEVELOPMENT - One source code fits all?
Eric Lemarechal looks at how the barriers to mobile application development can be broken down
MOBILE MARKETING - Playing by the rules
The mobile marketing industry is growing at a rapid rate with new innovations and business models being developed and deployed at an increasing pace. This makes for a dynamic and fast moving industry, says Laura Marriott, but also one that needs to adhere to a common set of best practice
GPS ON MOBILE PHONES - Marketing maps
David Knox examines the potential of GPS mobile phones and how real time charging and control systems can help the innovation successfully map the future of the mobile phone business as a new marketing device for consumers
3G TAKE-UP - Pulling the usage trigger
For 3G to be a success, Alon Barnea explains, users need to be motivated to use it and be given an easier way to adopt the technology
OSS/J - In Perfect Harmony
Since joining forces last year, OSS/J and the TM Forum are proving that by combining their strengths, not only the OSS community, but the communications industry as a whole, has much to gain. Doug Strombom takes a look
ADDED VALUE CRM - Dreaming the impossible dream?
Is holding on to customers for life a real possibility for
operators? Alastair Hanlon believes that a new approach to CRM will provide the answer
CUSTOMER INTELLIGENCE MANAGEMENT - Mining for gold
Who knows more about their customers, a mobile phone operator or Google? The answer, you would think, should be straightforward… but you may be surprised says Adrian Kelly
