Nokia exec confirms N1 is coming to Europe, company wants to keep the brand alive

Nokia, N1, tablet

Nokia’s surprise new tablet will come to Europe next year, a senior executive at the Finland-based vendor confirmed, and more devices might be on the way.

Kathrin Buvac, Nokia Networks’ VP of Corporate Strategy, told European Communications that the N1 will come to Europe after launching in China in early next year.

She did not specify which countries would be first to get the tablet, which was unveiled last week, but Russia is believed to be the next destination.

Buvac said: “[The N1] will launch in China then it will come to Europe. It’s a fantastic product.”

The exec said the Nokia brand is “still very strong” and the company wanted to keep it “out there and alive”. Buvac added: “To do that we wanted to do something in the consumer space and we needed to act fast.”

The launch followed the disappearance of the Nokia name from the devices business it sold to Microsoft last year.

Buvac refused to speculate on whether more devices would follow, but left the door open by adding: “Brand licensing is something we'd like to exploit going forward. We'll take our time but we're not commenting.”

She confirmed Foxconn is the manufacturer and said the company had learned lessons from the demise of its handset business, which led to the division's sale to Microsoft.

“What is important to understand from a business model perspective is that we provide our brand and the design criteria, but the manufacturing, sales, delivery, care and maintenance is with Foxconn. That is the key difference [with what we did before].

“We don’t see [the N1] like we are going to market with a product. We have no sales channel, no stores...it’s a totally different model so not comparable with what we did before.”

Have you registered to attend our SDN/NFV & Managed Services day on 3 December? Click here to see Orange, BT, Juniper Networks, Ciena, Amdocs and more

More News

BICS set to acquire TeleSign for $230 million BICS set to acquire TeleSign for $230 million Proximus subsidiary BICS is set to acquire TeleSign as it seeks to expand its presence in cloud communications. More detail
Ericsson hits new low on operating loss, "unacceptable" performance at IT, cloud arm Ericsson hits new low on operating loss, Ericsson CEO Börje Ekholm described the vendor’s latest financial performance as “unsatisfactory” as it saw sales and profits tumble. More detail
Telekom Austria returns to growth in Q1 Telekom Austria returns to growth in Q1 Telekom Austria saw revenues and profits rise in the first three months of the year as it seeks to recover from a challenging 2016. More detail
Ericsson brings together content data for broadcasters Ericsson brings together content data for broadcasters Ericsson is launching a content discovery solution for broadcasters, offering viewers access to the likes of trailers, cast and crew information and episodic data through their television. More detail
eir sweetens mobile offering with sport app eir sweetens mobile offering with sport app Irish telecoms provider eir is introducing a sports app for mobile as a new way to serve content to its mobile customers. More detail
    

@eurocomms