Nokia exec confirms N1 is coming to Europe, company wants to keep the brand alive

Nokia, N1, tablet

Nokia’s surprise new tablet will come to Europe next year, a senior executive at the Finland-based vendor confirmed, and more devices might be on the way.

Kathrin Buvac, Nokia Networks’ VP of Corporate Strategy, told European Communications that the N1 will come to Europe after launching in China in early next year.

She did not specify which countries would be first to get the tablet, which was unveiled last week, but Russia is believed to be the next destination.

Buvac said: “[The N1] will launch in China then it will come to Europe. It’s a fantastic product.”

The exec said the Nokia brand is “still very strong” and the company wanted to keep it “out there and alive”. Buvac added: “To do that we wanted to do something in the consumer space and we needed to act fast.”

The launch followed the disappearance of the Nokia name from the devices business it sold to Microsoft last year.

Buvac refused to speculate on whether more devices would follow, but left the door open by adding: “Brand licensing is something we'd like to exploit going forward. We'll take our time but we're not commenting.”

She confirmed Foxconn is the manufacturer and said the company had learned lessons from the demise of its handset business, which led to the division's sale to Microsoft.

“What is important to understand from a business model perspective is that we provide our brand and the design criteria, but the manufacturing, sales, delivery, care and maintenance is with Foxconn. That is the key difference [with what we did before].

“We don’t see [the N1] like we are going to market with a product. We have no sales channel, no stores...it’s a totally different model so not comparable with what we did before.”

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