Sky targets expats with new OTT TV services

Sky is launching a new app-based streaming service featuring foreign language content to customers in the UK, Italy and Germany.

OnPrime TV has been developed by Cisco – through its Infinite Video Platform – and Encompass Digital Media alongside Sky.

It features numerous foreign language film, television and news channels that are grouped into three bundles – Arabic, Russian and South Asian.

Each bundle comes with a 30-day free trial, after which prices range from £8.99 to £17.99 a month.

The new services are initially available on Apple TV, with Cisco promising to expand them to more devices and additional European countries throughout 2017.

Sky also has customers in Austria and Italy.

Rajeev Raman, VP of Strategy and Product Management, SP Applications and Platforms, Cisco, said: "OnPrime TV fills the gap in the market for high-quality foreign entertainment available to non-European expatriate communities living in Europe.”

The US-based vendor’s video platform is also behind a new service that Vodafone Germany has launched, called GigaTV.

Meanwhile, Sky’s takeover by Twenty-First Century Fox remains in the balance.

The companies agreed an £11.7 billion deal in December, but earlier this month the UK’s Culture, Media and Sport Secretary said she was “minded” intervene given concerns around media plurality and a commitment to broadcasting standards.

She is due to make a formal decision this week.

Sky’s UK arm launched its first mobile service in January.

Read more: Cisco, Ericsson admit to ongoing issues but remain committed to partnership

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