Vodafone uses customer data to launch Smart Pricing alerts

Vodafone has introduced a service that uses customer information to create personalised and timely offers.

The Smart Pricing alerts, already available in Portugal, Turkey, New Zealand and Egypt, offer customers additional mobile data according to their requirements and how they are using their device.

Examples may include offering a data add-on if the customer is using Wi-Fi that is inferior to the cellular performance that is available in their location, Vodafone said.

They could also include offering additional data when a customer reaches 80 percent of their allowance, to avoid paying fees for exceeding their bundle.

The UK-based operator said that it aimed to launch the technology across all of its markets, although there are no other imminent launches planned.

Smart Pricing is offered to customers as an opt-in service. The alerts are delivered through the My Vodafone customer care app.

The Smart Pricing Orchestrator was designed by Vodafone Group and developed in collaboration with its major network technology vendors in the countries where it has been launched.

“From Vodafone’s perspective, the smart pricing orchestrator gives our marketing teams the opportunity to create new offers in minutes or hours, not weeks or months,” wrote Carmelo Scariano, Principal Engineer, Core Network and Services at Vodafone Group, in a blog post.

Vodafone recently announced that it would hire over 2,000 customer services staff in the UK a bid to boost its customer experience performance.

Telefónica recently created a digital assistant that allows customers to control the services that is uses from the Spain-based operator by talking to it.

Aura is able to answer questions and make proactive suggestions, without the customer having to visit a website or call customer service.

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