sunrise is launching Europe’s most unique prepaid offering with an innovative bonus and incentive program. With sunrise prontomax, young people can collect bonus points when they receive and make calls or send an SMS. Clever users can collect points and trade them in – to send an SMS for an average of Euro 0.08, for example. The program was developed by ORGA Systems, which has also installed the real-time billing system for sunrise’s prepaid customers.           With the loyalty program from ORGA Systems, sunrise is able to offer its customers an innovative extra service. A particularly attractive feature of sunrise prontomax is the possibility of collecting double points: when the credit balance on the sunrise pronto card (SIM card) is reloaded and when it is used for telephone calls or other services. Waiting for these bonus points is ‘prontomax’ a voracious, but highly likeable hamster that is at home in the Internet and feeds on the points that are collected.

With the bonus program from ORGA Systems, customers of sunrise prontomax now obtain credit balances that are available immediately and can be acquired by anyone who registers for the first time and uses incoming and outgoing voice and data services, such as MMS or GPRS. In addition, prontomax awards each customer a personal birthday bonus.

Customers can redeem their bonus points via mobile phone or in the Internet in exchange for free SMS, MMS, call minutes or credit balances. The incentive program communicates with the prepaid billing platform from ORGA Systems (OPSC Billing System) that is installed at sunrise; it ensures that the right services can be provided free of charge. The bonus points are redeemed in real-time to make sure that sunrise customers can be served as quickly as possible and that their regular sunrise pronto credit balance is not debited. “With sunrise prontomax, we can offer our customers even more attractive value and extra services. The prepaid incentive and billing program from ORGA Systems provides an excellent and flexible platform for this,” says Christoph Ryser, project manager at sunrise.