Amazon has bolstered its video streaming service with a new licensing deal with the Disney-ABC Television Group.

The deal, the financial details of which were not disclosed, will enable Amazon Prime customers in the US to stream video content from ABC Studios, Disney Channel, ABC Family and Marvel.

The news came on the same day that Netflix announced it was extending its existing licensing deal with Disney-ABC. The content available on both deals looks almost exactly the same.

Amazon Prime is the company’s membership programme that gives American customers he chance to access instant videos for €55 a year.

"We are excited to add some of the very best content available from Disney-ABC to Prime instant video," said Brad Beale, director of video content acquisition for Amazon.

“We expect to have nearly 13,000 titles available in Prime instant video by early next year," he added.

It is the latest move into the content space by the e-retailer, which earlier this year bought video service Lovefilm in Europe.

The Seattle-based company is shaping up for a battle with Netflix, which last week announced it would make its services available in the UK and Ireland next year.

Netflix is the world’s leading movie internet subscription service. It charges customers €5.50 a month to access its content library.

Amazon said its content was available on over 300 devices, while Netflix said its content could be viewed on more than 700 devices.

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