Silent roamers costing operators dear

Mobile operators around the world will miss out on nearly €1 billion in additional roaming revenues this year due to the prevalence of “silent roamers”, according to vendor Syniverse.

Over half of international roamers do not use voice services, while up to 70 percent do not use data services, according to Syniverse’s own data plus that of research firm Informa Telecoms & Media.

In total, customers who opt either to minimise or to discontinue their use of mobile services while abroad are costing operator €915 million in lost revenue.

“There is a significant amount of money left on the table by end users who turn off their mobile services while traveling,” commented Syniverse president and CEO Jeff Gordon.

“Operators have an opportunity to secure this revenue by identifying silent roamers and reaching out to them in real time with compelling offers to change usage behavior,” he added.

More News

VEON hires Huawei exec to lead global comms VEON hires Huawei exec to lead global comms VEON has appointed Huawei veteran Roland Sladek to drive its PR as the operator continues its attempt to reinvent itself as a tech company. More detail
Bouygues serves up new digital media content to fixed and mobile customers Bouygues serves up new digital media content to fixed and mobile customers Bouygues Telecom is giving subscribers free access to over 1,000 online publications, as it looks to tap into what it described as a surge in digital media usage. More detail
Altice consigns Portugal Telecom, SFR brands to history Altice consigns Portugal Telecom, SFR brands to history Altice will become a major brand in the telecoms world as the owner of Portugal Telecom and SFR unveiled a new global identity. More detail
Vodafone merges Maltese opco with Melita in new convergence play Vodafone merges Maltese opco with Melita in new convergence play Vodafone has agreed a deal with the owners of Melita to merge their operations in Malta. More detail
Telcos need to focus on context, conference hears Telcos need to focus on context, conference hears Context is key to the future success of telcos, speakers at the DigiWorld Future event have said. More detail
    

@eurocomms