France Telecom-Orange has announced the launch of its new "next-generation" subscription television offering.
The firm's decision to launch the 'La Nouvelle TV d'Orange' service is designed to improve its IPTV offering and ready itself for over-the-top video, unlimited content and multiple screens.
Customers accessing the new service will get to use an upgraded interface featuring recommendations, catch-up services, VOD and content discovery.
The service is the product of a collaboration between content security company Viaccess, its subsidiary Orca Interactive, and Orange.
The mobile firm began shifting its IPTV customer base in November over to Viaccess and Orca's unified platform.
Orange's Philippe Rozes said: "The operational difficulty of managing multiple separate service platforms (for ADSL, web and hybrid satellite-IP) was impairing our ability to keep pace with the market.
"Collapsing all those separate silos onto a single platform has given us significant operational efficiency and has freed up resources to allow us to innovate faster."