HP has unveiled a new mobile solution for enterprises that it claims will help operators to drive new revenues.

The US-based vendor’s Enterprise Mobility platform enables businesses to provide internal mobile apps to their employees.

It comprises an app store, which enables apps to be created, certified, distributed and managed for device-agnostic access, and a gateway, which connects the apps with an enterprise’s back-end.

Hosted and managed by operators, HP said the platform would help businesses to increase productivity by supporting employee use of smartphones and tablets.

The launch taps into the general mobile device management trend, which analyst house Ovum this week described as one of the hottest markets in enterprise IT.

However, David Sliter, VP of Communications, Media and Entertainment at HP Enterprise Services, said operators needed to invent new business models if they were to profit.

Analysys Mason’s Glen Ragoonanan added that operators needed “an enterprise service delivery platform, not just a telco service delivery platform”.

It is this gap that HP is trying to fill.

“HP’s offering enables CSPs to generate new revenue by helping enterprises tap the productivity potential of smartphones and tablets used by employees,” Sliter said in a statement.

Operators could also use the platform to manage mobility services for their own employees, HP said, adding it will be selling their new solution direct to enterprises.

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