A new, European-focused selection of channels is set to be launched by YouTube, the video hosting site has revealed.
The Google-owned company's global head of content, Robert Kyncl, said a "new generation" of original channels is to be created in France, Germany, the UK and US.
Kyncl said on the firm's official blog: "From local cuisine, health and wellness and parenting to sports, music, comedy, animation and news, this new line-up of original channels will have something for everyone.
"They are backed by some of the biggest producers, well-known celebrities and emerging media companies from Europe and the US."
The news comes a year after the launch of nearly 100 original channels on the site – the top 25 of which have begun averaging more than one million viewers each week, according to Kyncl.
YouTube boasts four billion hours worth of content being watched every month, with 800 million users surfing it – up from three billion hours earlier this year.
Subscription levels have doubled year-on-year, with partners reaching the 100,000 subscriber mark at a rate five times quicker than two years previously.
The news will also boost Google TV, which is set to launch in the UK, but has been criticised for its content offering.
YouTube is built into the TV platform alongside web browser Chrome and the Play entertainment hub.
Google has pledged to "enhance the TV you're used to with over 100,000 movies and TV episodes on demand, thousands of YouTube channels and apps".