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Volubill, a supplier of real-time charging and policy control applications for fixed and mobile service providers, has been chosen by Tata Teleservices Limited (TTSL) to reduce revenue leakage and support more granular data charging models. The charging capabilities are achieved by deploying Volubill's CHARGE-IT product and will allow TTSL to realise incremental revenue streams across multiple mobile browsing applications and service packages.  CHARGE-IT's real-time network usage recording and charging functions are said to increase the speed of all charging practices to enhance revenue assurance for mobile services.

As demand for bandwidth continues to grow at dramatic rates, the need for better segmentation and more adaptable charging models becomes essential. This, along with the deployment of policy control solutions, enables operators to reconnect the revenue model with the cost model for mobile data services, which is not necessarily the case today when you consider flat rate charging models combined with unbridled demand for bandwidth.

TTSL deployed Volubill's solution, in order to maximize charging abilities for the various types of Internet applications offered to its customers, including BREW, WAP and standard Internet protocols. The differentiated charging models and ability to monitor and charge for usage in real-time allow TTSL to reach new customers in smaller corners of the market.  Further, increased profit margins for customized mobile internet services are realized, and revenue leakage caused by slow charging practices is eliminated.

A technology-independent platform, Volubill's CHARGE-IT provides support to increase flexibility and scalability for all types of communications service architectures. The software enables real-time management and analysis of subscriber usage for IP-based services. It provides capabilities for deep packet inspection (DPI), access management, service delivery, traffic shaping, and user experience management for both simple Internet access or premium value-added services.

"One consequence of the global economic slowdown has been that operators are focused on making more effective use of network resources these days," said John Aalbers, CEO, Volubill.  "Tighter budgets are forcing operators to look at ways of deferring network upgrades as well as extracting more revenue from current investments For TTSL, the new system will allow for more tailored control of charging models across multiple service offerings ultimately leading to greater monetization opportunities for these services. Additionally, with the real-time abilities of our CHARGE-IT and CONTROL-IT products, they will be able track service usage better, and avoid revenue leakage and eliminate fraudulent usage - a critical step in maintaining profitability these days."

TM Forum, the world industry group focused on business effectiveness for the communications and media sectors, today announced the formation of an ecosystem of major industry players in the emerging cloud services sector. The centerpiece of this effort is the creation of the Enterprise Cloud Buyers Council (ECBC) whose goal is to understand the needs of the largest global cloud buyers and ensure any impediments to the uptake of cloud technology are removed.  Together with key service and technology suppliers, the ecosystem will initiate a range of programs designed to remove barriers to the growth of commercial cloud services.

Among the enterprise buyers joining this effort are Commonwealth Bank of Australia and Deutsche Bank.

"Cloud computing has the potential to have a significant influence on enterprise IT in the type, quality and price of the services we create and consume," stated Sean Kelley, Global CIO for Deutsche Asset Management.  "But a number of challenges remain."

"The ECBC represents an opportunity to affect the global information technology marketplace, bringing transparency and efficiency to the relationship between buyers and sellers," said Eric Pulier, Executive Director of the ECBC.  "By lowering the gating factors for widespread adoption of cloud services, the ECBC can accelerate the shift to the next era in computing."

The ECBC will seek to understand the needs of commercial cloud services buyers, set strategy and launch specific work programs.  All work on specific projects will be done collaboratively within the broader eco-system, with the buyers providing guidance and best practice requirements.

So far Alcatel-Lucent, Amdocs, AT&T, BT, CA, Cisco, EMC, HP, IBM, Microsoft, Nokia Siemens Networks, Telecom Italia and Telstra have agreed to join the program as well as industry organizations including DMTF (for resource management) and itSMF (through itSMF UK) with their focus on service delivery.

"The demand for cloud services holds significant potential for the industry, and it's just at the start of its evolution," explained Keith Willetts, Chairman and CEO, TM Forum.  "However, there are a number of barriers that must be overcome before cloud can become a mass-market success, and the Forum is well-placed to act as an orchestrator to address these challenges."

Several candidate areas for work have already been identified including:

  a.. Common Cloud Services Product Definitions
  b.. Cloud Security Issues
  c.. Cloud-to-Cloud Interoperability, Data Portability and APIs
  d.. Service Provider Benchmarking
  e.. Buyer-demand Forecasting
  f.. Federated Cloud Stores
  g.. Cloud Service Level Agreement Process Management
  h.. Cloud Network Performance and Latency Issues

Several proof-of-concept technology "Catalyst" demonstrations are planned as a way of accelerating development of solutions including one on Common Service Catalog definitions at the Management World Americas conference being held in Orlando, Florida from December 8-10th 2009.

Idustry comments:
"Cloud Services are offered through a variety of business models, leveraging a multitude of disciplines and technologies, that will need to be integrated together to make this initiative successful.  Alcatel-Lucent will work closely with the TM Forum and other Cloud Initiative participants to further develop requirements and design solutions for service providers that leverage their unique strengths in this rapidly evolving market," said Kenneth Frank, President Solutions & Marketing, Alcatel-Lucent.

"Service providers that thrive in the new SaaS/Cloud game will offer a one-stop-shop for their business customers' ICT needs," said Seth Nesbitt, vice president of products and solutions at Amdocs.  "As the industry evolves, service providers will need to offer a diversified portfolio of applications and services, with support from the OSS/BSS and SDP.  Amdocs will work closely with the TM Forum to formulate the technical and commercial strategies to accelerate new business models."

"AT&T has been a global network and IT services provider for years, and cloud computing represents the evolution of networking and technology being used by enterprises to derive even greater value from their communication assets.  We welcome TM Forum's initiative in helping to further accelerate the emerging ecosystem of cloud service providers and make it even easier for enterprise buyers to acquire these services," said Joe Weinman, executive director, strategy and business development, AT&T Business Solutions.

Phil Dance, MD, Adastral Park at BT Group plc. commented "We at BT are convinced that cloud offers huge opportunities for customers and for the suppliers serving those customers. The nature of cloud services needs vendors, communications and service providers and industry bodies to design and build services and components that work together in a seamless cloud environment. This initiative will help to make this happen, and BT is pleased to be supporting it."

"CA believes that the cloud fundamentally changes the way IT services are created, deployed, delivered and managed," said Ajei Gopal, CA's executive vice president of products and technology. "We are participating in this creative TM Forum initiative to help accelerate widespread commercial success of cloud services so that both users and providers benefit. CA brings to the TM Forum cloud program deep understanding of the critical role automation, service assurance, and security management play in building, deploying, operating and using cloud services."

"The advent of cloud computing has created many opportunities for service providers and technology suppliers alike, yet the notion of managing large scale multi-tenancy in the cloud presents a variety of challenges," said Joe Wojtal, Vice President, Operations and Systems Development at Cisco.  "Cisco is focused on enabling service providers with the infrastructure and solutions needed to deliver secure public cloud services as well as customers to build their own private clouds.  We will continue to listen to customers' priorities and concerns around cloud and will work collaboratively with organizations such as the TM Forum to address these and help drive adoption of commercial cloud services."

"Customers are challenged with navigating through one of the most dramatic IT shifts in decades. Initiatives like the Enterprise Cloud Buyers Council are important in bringing a cloud ecosystem together to work through customers' current - and future - roadblocks including cloud security, trusting the cloud, and standards. As the world's leading information infrastructure provider, EMC is excited about collaborating with the TM Forum and its members to streamline service provider adoption and delivery of cloud services," said Mike Feinberg, Senior Vice President and General Manager, EMC Cloud Infrastructure Group.

"Many customers recognize the benefits of cloud computing but have important issues that need to be addressed before fully considering cloud services as part of their technology roadmap/plan", said Ananda Subbiah, vice president, Industry Practice, Asia-Pacific Japan, Enterprise Services, HP. "HP believes that everything will be delivered as a service - from computing power to business process to personal interactions - whenever and wherever customers need it.  As a member of the TM Forum, we look forward to collaborating with other industry leaders to provide customers the insight and resolutions they need to continue their cloud journey."

"As the largest technology services company in the world, IBM is pleased to work with TM Forum and join efforts with other contributors on this project," said Mike Hill, Vice  President, IBM Cloud Computing. "Coming together with the entire ecosystem to identify security concerns, SLA management and begin work to develop standards to prevent lock in is of top priority to IBM."

"Service interoperability is core to Microsoft's software plus services strategy," said Amitabh Srivastava, Senior Vice President of Windows Azure at Microsoft. "Microsoft recognizes that hosted services must be able to interact reliably within one cloud, across private and public clouds, and between different service provider infrastructures. Services must be manageable end-to-end. The TM Forum's work on interoperability is especially helpful for the industry to deliver on the promise of cloud computing."

"We have seen fast technical development in virtualization and cloud computing especially in IT, but also in the telecommunications business, ranging from end-user applications to the networks. Technical evolution offers new strategic options and the possibility to re-think business models and ecosystems. TM Forum's cloud initiative is an example of this type of evolution and we're keen to contribute our deep understanding of OSS/BSS," said Juhani Hintikka, Head of Operations and Business Software, Nokia Siemens Networks.

"Cloud computing continues to be a major focus area for many DMTF members," said Winston Bumpus, DMTF President. "DMTF has a longstanding relationship with TM Forum through our Alliance Partner Program, and we are very excited to extend this partnership into the cloud services market. We believe open industry collaboration will play an integral role in accelerating adoption of cloud services."

"Cloud Services are a growing area of interest and opportunity for itSMF members, and we are pleased to build on our existing successful partnership with TM Forum to explore this challenging new area together" - Keith Aldis, Chief Executive, itSMF.

TTK has concluded the next upgrade of its IP-MPLS-backbone Points of Presence (PoPs) in Moscow. The two T1600 routers by Juniper Networks were installed at redundant PoPs, with each unit supporting eighty 10 Gigabit ports, resulting in a doubling of capacity at each PoP. This is said to be part of TTK's new strategy of developing its existing business and investing in a new retail network infrastructure. Announced at the end of 2008, this investment comes at the cost of US$1.5 billion, with the major part of the investment occurring in the first three years.

TTK was the first Russian backbone operator to install Juniper routers on its network, as a response to the exponential growth of the traffic going through the internet, with the first installation taking place at the TTK's London PoP last year. Each unit is capable of processing data flows of a combined speed of 1,6 Terabits per second, satisfying the growing demand for the delivery of data flows of any type including high-end applications such as streaming video and p2p interconnections. In addition, T1600 units are among the industry's most efficient, with low energy consumption rates.

"As expected, the amount of IP-traffic going through TTK's backbone this year grew three-fold, and is expected to continue its upward trend in the years to come. These changes were designed to preemptively accompany this shift, through the upgrade of our core MPLS-network and the installation of Juniper equipment at our key Points of Presence," said Nikolai Didenko, TTK's First Vice President for development. "In Moscow and London, the PoPs were upgraded with T1600 routers; in Saint-Petersburg we are installing the equally capable MX960 router units by the same manufacturer".

Allot Communications, a specialist in IP service optimisation and revenue generation solutions, announced today the completion of integration and interoperability testing between its Service Gateway (PCEF) and Huawei's PCRF product.  The solution, which was driven by customer requirements and is specifically designed for mobile broadband networks, is intended to enable the deployment of application aware, tiered and premium subscriber services, manage bandwidth utilization and costs, and enhance subscriber quality of experience (QoE).

The solution, based on 3GPP standards for mobile networks, combines Allot's application identification and Policy and Charging Enforcement Function (PCEF) capabilities with Huawei's Policy and Charging Rule Function (PCRF) System.  The integrated offering is designed to enable operators to better manage network resources usage, optimise application performance and implement new service plans.

"The collaboration between Allot and Huawei, which was driven by one of our Tier 1 mobile operator customer requirements, is further evidence of Allot's commitment to this market," stated said Andrei Elefant, Allot's Vice President for Marketing and Product Management.  "Our joint solution is intended to provide operators with the means to stand out from the crowd and provide their subscribers with premium, enhanced services."

European communications services specialist, NextiraOne, has won a contract with Dwr Cymru Welsh Water (Welsh Water) to supply an advanced communications solution that will deliver enhanced customer service for Welsh Water's Billing and Operations divisions which handle over 1.2 million calls each year. The new solution provides an IP Telephony platform and supports Welsh Water's customer interaction with state-of-the art Contact Centre and voice recording technology.

Under the contract, worth a total of over £3.2million, NextiraOne will supply a Contact Centre and interaction recording solution for two of Welsh Water's key customer-facing departments - Billing & Income and its Operational Activity Centre (OAC). These two departments handle a volume of over 1.2 million calls per annum on behalf of Welsh Water, and the choice of a robust, resilient system that can manage this volume of traffic is critical to the company's success. To be delivered under a five-year Managed Services agreement, NextiraOne experts designed an infrastructure based on the Alcatel-Lucent IP Telephony OmniPCX Enterprise platform with a 500+-seat OmniGenesys Contact Centre and Nice Perform voice recording solution and analytics package.

Welsh Water supplies water and sewerage services to household and non-household customers in Wales and some adjoining parts of England. The sixth largest of the ten regulated water and sewerage companies in England and Wales, Welsh Water is responsible for providing over three million people with a continuous, high quality supply of drinking water and for taking away, treating and properly disposing of waste water.

The project is expected to run until October 2010 and represents the ideal platform to meet Welsh Water's requirements - the Alcatel-Lucent OmniPCX Enterprise platform integrates key technologies within a single easy-to-manage platform, which can be distributed across multiple sites and joined together with existing Alcatel-Lucent systems or legacy PABX systems to create a single entity.  The Genesys Customer Interaction Management Platform processes customer calls intelligently so that they are immediately routed to the right resource.

"NextiraOne set the bar very high and were always the front runners for this contract," commented Tim Masters, Head of Performance and Customer Service at Welsh Water. "They were successful against a very strong competitive field including the incumbent suppliers because of the strength of their proposal and the level of expertise they were able to demonstrate during the tender process."

Steven Skakel, General Manager, NextiraOne UK, said: "With such a high volume of incoming calls from the general public, Welsh Water needed a robust and highly resilient Contact Centre solution to provide the very best in customer interaction. We are delighted that the organisation has chosen to partner with NextiraOne for the design and implementation of the system and also for the ongoing support and maintenance of the infrastructure."

Huawei has announced the completion of a joint LTE (Long Term Evolution) test with Telecom Italia (TI). Using 14 LTE cells on the existing mobile broadband infrastructure in Turin, the test claimed to successfully showcase a downlink speed of over 140Mb/s per cell, demonstrated by three simultaneous connections.

This high transmission capability will allow new services on the next-generation mobile broadband networks, such as high definition video calling.

Mr. Sandro Dionisi, Head of TILab said, "This first technical trial with Huawei represents a very important milestone in the development of the network technology LTE/SAE in line with the future goals of Telecom Italia. The results reached so far reinforce our partnership with Huawei and our joint commitment in deploying the LTE technology that will continue also next year. "

"This demonstration reflects our commitment to accelerating LTE commercialization and to realizing seamless end-to-end mobile broadband connectivity though continued investment in this technology," said David Wang, Managing Director of Huawei Italy.

Tiscali, one of the leading telecommunications companies in Italy, has selected an Infinera Digital Optical Network for its nationwide Italian backbone and metro networks. Tiscali will be deploying the Infinera DTN for its national backbone network and Infinera ATN systems for its metro networks.

With more than 700,000 customers in Italy, of which more than 550,000 use ADSL access technology, Tiscali chose Infinera solutions because the features and capabilities of the Infinera systems will enable Tiscali to offer important benefits to its customers. With Infinera's highly scalable bandwidth, Tiscali will be able to meet customers' need for increased bandwidth quickly, as well as extend its footprint into new regions and new metro areas.

The Infinera network will support Tiscali's plans to increase its service offerings to new customers, including telecom operators and large enterprises. The ease of deployment and commissioning of Infinera solutions makes it possible to deploy a nationwide network far more quickly than with traditional DWDM systems which require significantly more time to deploy systems and turn up individual wavelengths.

"Our customer demand is growing rapidly and Infinera's digital solutions enable us to meet those needs quickly and easily," said Tiscali General Manager Luca Scano. "Infinera's next generation Digital Optical Networks technology is helping Tiscali achieve its goal of operating the most modern, advanced and resilient network in Italy, thus delivering reliable and high-quality services to our customers."

Tiscali is deploying the new Infinera ATN metro edge platform in more than 80 metro areas where it already has a strong network presence, including most major and medium-sized Italian cities such as Rome, Milan, Turin, and Palermo. The ATN is designed to offer seamless integration with an Infinera DTN network with a common network management system, enabling end-to-end service provisioning and visibility.

With the ability to eliminate back-to-back transponders at network interconnection points, an ATN/DTN network can deliver savings in capital expenditure, while extending Infinera's well-known ease of operation to the metro edge.  The ATN offers flexible configurations to simplify and accelerate network deployment. The ATN has been designed to offer best-in-class density and power consumption in a small form factor. It is designed to support all metro transport services, including Ethernet, SAN, SONET/SDH, OTN and video services.

"We are thrilled to support Tiscali, one of the most innovative and entrepreneurial telecom operators in Europe, with an Infinera Digital Optical Network," said Infinera CEO Jagdeep Singh. "This combined ATN and DTN network will enable Tiscali to offer superior customer service, scalability, and network reliability to their existing customers, as well as significantly enlarge their customer base."

The Infinera family of optical solutions includes the Infinera DTN, the first optical system based on large-scale photonic integrated circuits, and the Infinera ATN, a compact metro edge platform that extends the benefits of Infinera's Digital Optical Networks to the metro edge.

Nexans, the worldwide specialist in the cable industry, has signed a new two-year frame agreement with AB Stokab, the infrastructure company owned by the City of Stockholm, Sweden. The contract covers the supply of ancillary equipment, such as ODFs (Optical Distribution Frames) to support the installation of optical fibre networks as part of Stokab's project to expand the broadband infrastructure in the Stockholm area. The total value of this project is around 15 million Euros, with Nexans products forming a significant proportion.

Stokab is carrying out a major expansion of Stockholm's FTTX optical fibre infrastructure to enable it to provide high speed broadband to households. Nexans successfully fought off stiff competition to retain its position as Stokab's main supplier of fibre optic installation equipment. The new contract covers products such as pre-assembled ODFs and related components used to construct urban nodes. The existing Nexans contract for optical fibre cables, of the ribbon slotted core type, has also been extended by one year.

Crowned as the intelligent community of the year 2009 by ICF (The Intelligent Community Forum), Stockholm will be equipped with another innovation provided by Stokab. It has created a unique infrastructure in the Stockholm and Lake Mälaren Region, rolling out what is probably the world's largest open fibre optic communication network. Stokab leases fibre connections to its customers, ranging from operators and service providers to companies and public organisations. Even though the geographical coverage in the region is already very extensive, Stokab is constantly expanding and filling in the network in Stockholm. The aim is to reach every household and offer a network connection to all property owners and co-operatives.

Nexans has a long standing relationship with Stokab as a major supplier of optical fibre equipment. Between 2007 and 2009, Nexans supplied installation equipment and optical fibre cables for Stokab's "Allmännyttan" (Public Housing) project, which involved expanding the infrastructure for the City of Stockholm's Housing Service (almost 100,000 flats in total).

"Nexans has consistently met our high quality requirements, and is always very responsive to our requests for new products. Our continuing cooperation guarantees that our network will maintain its world-class status into the future," says Anders Broberg, Communication Director at Stokab.

"We are delighted that Stokab chose Nexans as their partner in this project. Stokab has played an important part in product development at Nexans over the last 15 years," says Stefan Olsson, Country Manager of Nexans Sweden. "Our renewed contract with Stokab further consolidates our close collaboration, and is proof that Stokab appreciates our reliable deliveries and innovative products".

The pre-assembled ODFs and related mechanical components are mainly manufactured at various Nexans plants in Sweden. Some of the subcomponents are manufactured by Nexans partners in Asia. The optical fibre cables are manufactured at the Nexans production facility in Grimsås. The deliveries will start immediately.

Harris Stratex Networks, a provider of wireless solutions for the evolution of next-generation fixed and mobile broadband networks, announced today that its NetBoss XT network management solution will enable Lithuania Railways (LitRail), a passenger and freight transportation in Lithuania, to manage its complete GSM-R network.

Conductors, dispatchers, train engineers and station controllers, can take advantage of the new GSM-R technology for more reliable and secure communication between railway operators. This implementation of GSM-R is the first in the entire Baltic region and will enable LitRail to comply with the European Council (EC) railway standards, while making railway travel faster and safer, says Harris Stratex.

As part of the contract with BELAM, a principal member of the consortium responsible for the LitRail GSM-R rollout, Harris Stratex will provide its state-of-the-art NetBoss XT fault and resource management platform to manage all of the elements in the GSM-R communication system spanning approximately 88% of Lithuania's rail routes. The integrated solution, which includes trouble ticketing, increases the efficiency of railway operators and improves railway safety by providing a single integrated view of the health and status of the network, in addition to automating service desk functions to free up operator's time. LitRail operators will now have real-time visibility and reporting of all the elements including ATCA based MSC, HLR, IN platforms, SGSN, GGSN, IP network, BTS, BSC, voicemail, SDH, Fixed Dispatchers System and Power Supply's allowing operators to convey critical information quickly and clearly.

"Transitioning Lithuania Railways network to GSM-R was a vital step for the company in creating a more efficient and reliable method of communication for railway operators. We selected the Harris Stratex NetBoss XT platform because of its comprehensive GSM-R management capabilities and multi-vendor support, which includes the latest interface protocol technologies," said Kastytis Zilinskas, Director of BELAM telekomunikacijos. "It was important for us to find a product that not only allows for seamless and secure integration with all elements and OSS, but also adheres to the latest standards."

Over 20 different signaling systems currently coexist on railway lines in Europe. Having multiple systems increases the risk of railway breakdowns and extra costs. The goal of the European Rail Traffic Management System (ERTMS) is to create a single Europe-wide standard for train control and command systems by the end of 2012, which will enhance interoperability across all railways. The two main components of ERTMS are the European Train Control System (ETCS), a standard for on-board train control, and GSM-R, the GSM mobile communications standard for railway usage. The NetBoss XT implementation of GSM-R is the first of its kind in the Baltic region and will accelerate the adoption of ERTMS standards in Lithuania. NetBoss XT will be deployed in a high availability cluster configuration, ensuring availability of critical information.

"The European Council has recognized the need for creating a unified railway system that can span geographical boundaries. We understand how critical it is for railway companies to be able to make this transition without interruption to daily operations. It is important that the new system is easier to use, faster and safer than the previous," said Keith Donahue, VP Global Network Services at Harris Stratex. "We're thrilled that NetBoss XT was chosen as the GSM-R network management to Lithuania Railways and we look forward to continuing our strong history with railroads throughout the world."

This installation is expected to be completed in 2010, and includes the use of various interface types including ASCII, SNMP, OSSI and 3GPP CORBA, which is also part of a key focus of GSM-R networks for Harris Stratex.

Easynet Global Services has today announced major new customer wins with financial services firm Charles Stanley and commercial property company Multi Corporation.

Easynet Global Services' consultancy-led approach and focus on customer services is said to have led to some significant contracts signed in the real estate sector. The industry requires a large amount of mobile and remote working, with a need to connect multiple sites and widely dispersed users.  As part of a 3.2 million euro, three-year contract with Multi Corporation, the leading commercial developer of inner-city retail space, Easynet is supplying MPLS to 50 sites across Europe.  In addition, Multi Corporation is also using Easynet's EtherStream solution to provide flexible, high speed access for employees to IT applications at its different office locations. 

In the financial services industry there is a need for robust security, resilience and quality of service, while the need to streamline operations and make real-time transactions is critical. Easynet Global Services claims to have a strong track record in this sector, and an understanding of the data requirements specific to this industry. As a result, it has secured a five-year contract with Charles Stanley, one of the UK's leading independently owned stock broking and investment management groups. The deal will see the implementation of a Multiprotocol Label Switching (MPLS) network solution across 34 sites in the UK, bringing high quality and fast network services with significant cost benefits.

Denis Planat, Chief Operating Officer for Easynet Global Services said: "It has been a challenging year for many businesses and particularly for the financial and commercial property sector.  Now more than ever, companies such as Charles Stanley and Multi Corporation are great examples of how innovative technology can help streamline operations and improve efficiency."  

He continued, "Easynet has been consistently focusing on delivering high quality and services with strong customer engagement.  This has allowed us to grow our business significantly - by 16% - in times where our competitors have major challenges delivering flexibility and innovation".

TM Forum, the world industry group focused on business effectiveness for the communications and media sectors, today confirmed that executives Roberto Nobile, COO, Cablevision Argentina, Tom Vari, CIO & SVP, Application Delivery, Rogers Communications, Inc., and Rodrigo Duclos, CTO, Net Serviços, will be featured in an Executive Debate discussing "Where does Cable go Next?" at TM Forum's Management World Americas 2009 (8-10 December, Orlando FL).

Cable leaders including Tony Centi, Senior Director, Comcast, Ala Awad, Director, OSS Enterprise Architecture & Systems Integration, Comcast, Tariq Chowdhury, Principal Architect - Wireless, Comcast, Jeffrey Finkelstein, Director of Access Architecture, Cox Communications, Robert O'Shea, Director, Network Operations, Cox Communications, Ron Iannetta, ATG OSS Architect, Time Warner Cable, will engage the industry on topics such as interactive advertising & personalization, bandwidth management, services-oriented ecosystems, end-to-end services management, managing services with IPDR, and the challenges of managing the combination of femtocells, MVNOs, and cable.

Cable will be a highlight of Forumville, which features five zones showcasing live multi-member Catalyst demonstrations, as well as opportunities to learn how use of TM Forum best practices and standards and programs can improve your bottom line. The Cable kiosk will be in the Digital Media and Advertising zone.

A number of invitation-only events are being held for attending MSOs, including a Service Provider Roundtable on Monday, a Cable Breakfast and Cable Interest Group meeting on Wednesday. MSOs interested in attending should contact

"We're very encouraged to have so many MSOs from around the world participating in the conference at Management World Americas," said Nik Willetts, vice president of communications, TM Forum. "As competition in the cable market broadens with HDTV and satellite services expanding their reach, the demand for more over-the-top and on-demand services is growing rapidly. The resulting opportunities and challenges will be key discussion points at this year's event."

Derdack, provider of mobile messaging platforms and notification workflow software, today announced that HIS-IZZ Hospitals, a network of four hospitals based in Brussels, has implemented a centralised notification workflow hub using message master Enterprise Alert from Derdack.  This, says Derdack, has automated the management of critical alerts and warnings, resulting in improved business continuity and a lower risk of unexpected business interruption.

Mr. Brocken, Prevention Advisor, HIS-IZZ Hospitals said, "We had a basic paging system in place and could see that message master Enterprise Alert offered a proven solution that provided all of the notification functionality and the centralisation capabilities we were looking for.  It has given us greater control over notifications and reduced the risk of interruption to our business continuity.  We have eliminated the need for staff to carry both pagers and mobile phones.  Together with the low maintenance associated with message master Enterprise Alert, we have also reduced our ongoing monitoring costs."

HIS-IZZ Hospitals' four hospitals use a number of internal monitoring systems.  Previously if an alarm was detected alerts were sent from the monitoring software to pager devices carried by a team of technical staff.  However a 16 character message limit meant that a complex series of codes was used to indicate the nature and source of the alert.

Derdack's integration partner M2MCOM has implemented a pair of message master Enterprise Alert servers each of which acts as a centralised notification hub for two HIS-IZZ Hospitals.  Each server also provides reciprocal backup, and in the event of a problem affecting normal operation all alerts can be seamlessly switched to the other server thus ensuring continual monitoring.

If a critical event is detected, for example a fire alarm is triggered, an email is immediately sent to the message master Enterprise Alert server.  Derdack's software intelligently analyses the content of the email to determine the precise location of the alarm and nature of the problem.  It then creates and sends an SMS message to the technical team that supports the particular building affected by the alert.

message master Enterprise Alert also manages the notification workflow for non-urgent warnings such as where a fire door has been left open or a smoke detector is no longer responding.  Alerts are sent from message master Enterprise Alert via SMS to the relevant technical team responsible for that hospital.

Mr.Brocken, HIS-IZZ Hospitals concluded, "Intelligent translation of the codes contained within the email alerts by message master Enterprise Alert ensures that we are now sending detailed and meaningful information using plain language to the technical team.  The project has been a complete success and we are now investigating connecting other technical systems to the notification hub."

Matthes Derdack, Managing Director of Derdack added, "The strength of message master Enterprise Alert's integration capabilities ensures that additional systems can be connected to the hub with minimal effort thus allowing the hospital to gain maximum benefit from its investment in notification workflow software. Centralisation and consolidation leads to significantly reduced total cost of ownership and ultimately, message master Enterprise Alert is an important element not only for business continuity but for the health and security of the hospital's patients."