Nokia Siemens Networks has today launched new software that allows mobile operators to improve understanding of customer usage patterns and to analyze the business performance for new offers. The immediate feedback enabled by the new charge@once business analytics software helps to measure whether an operator is genuinely improving the experience for its customers and enhancing the business value of its customer relations. The software has been launched ready for Management World 2010 in Nice, France.
"Telco operators can only develop sound marketing strategies based on comprehensive, up-to-date insight into what their customers are doing," said Rick Centeno, head of Charging, Billing and Care at Nokia Siemens Networks. "This software helps operators develop effective strategies to optimize and adapt their market offerings and business propositions and then measure the effects of those changes." According to Nokia Siemens Networks research, operators worldwide consider the improvement of their subscribers' experience as their most important business goal for 2012.
charge@once business analytics provides a set of predefined reports and dashboards for revenue analysis, customer segmentation, service and product use. The dashboards can be customized and personalized providing a user-friendly presentation of information and metrics. Extensive charging data analysis capabilities complement vendor's recently launched Insight & Experience Framework. Notably charge@once business analytics adds business intelligence functionality to the company's customer value management solutions. It helps operators assess the revenue potential of offers, compare the impact of marketing campaigns across revenue, usage, and subscriptions, gain a clear view on figures such as how often customers recharged their prepaid account per offer and provide insights into customer churn, how often subscribers bought a voucher to recharge their accounts, and usage of specific services.
Analyzing the data from the charging and billing systems is one key element to manage and improve customer experience, says NSN. To get a 360 degree view on customer needs, this in-depth charging data analysis can be complemented by analyzing data from network elements, other IT systems as well as end-user devices. Nokia Siemens Networks says its Insight & Experience Framework captures and mines this wealth of customer data, giving operators' further tools to treat their customers as individuals and maximize business performance.