HD Platform Kft., Hungary's first provider of high definition services, launched its next generation HD platform roll-out, Hello HD, on May 1st using a conditional access system (CAS) from Conax. The Hello HD offering provides consumers throughout the entire country the option to choose value-added services via cable and satellite for the highest quality picture available in Hungary. Conax CAS7's state-of-the-art encryption technology provides Hello HD with the necessary security to protect its pay-for-content revenues.
Conditional access is strategic in securing pay-for-content models and the overall success of a revenue-generating digital broadcast operation. Together with partners such as ADB, Eutelsat, Osmosys, Harmonic and Samsung, Conax was selected by HD Platform Kft. to create a complete and secure high-end platform capable of delivering top quality services to a premium target group, using MPEG-2 and MPEG-4, cable and satellite broadcasting technology.
"The cooperation with our partners for this project has been highly successful," says Schmideg András, CEO, Hello Platform Kft. Finding the right partner to supply the proven, robust security technology, strong anti-piracy record and optimal flexibility necessary for Hello HD were our primary reasons for selecting a Conax conditional access solution to secure our core business."
Conax CAS7 core features include unlimited scalability and seamless integration with complimentary technologies to support a wider range of services and enhance a broadcasting platform's potential business benefits. Conax CAS7 is a key business enabler for operators seeking to maximize revenues, supporting a multitude of value-added services such as video-on-demand (VOD), Push VOD, IP television, mobile ordering, PVR and delivery to multiple channels or operators via satellite, cable and DTT.
"We are planning to add additional value-added services to increase our joint business potential, such as video-on-demand (VOD) and PushVOD, later this year. I believe that teaming up with Conax to provide smart card security for Hello HD was a perfect match for both parties." says Károly Vaczkó, Technical Director, Hello HD.
"Conax CAS7 complements Hello HD's ability to provide a unique offering including broadcasting of HD channels and subscription VOD services not earlier available in Hungary," says Geir Bjørndal, Sales & Marketing Director, Conax. "The cooperation with HD Platform Kft. strengthens our position in both Hungary and Eastern Europe, and the opportunity to further participate in the development of the satellite and cable markets in the region."