Irdeto, a leading expert in content and business model protection solutions and services, is strengthening its presence in the Asia-Pacific region with the new appointment and the opening of an office in Tokyo. These initiatives further Irdeto's leading position in protecting and enabling the fast-growing Asian media and entertainment industry, as well as reinforce the company's long-term commitment to its customers in the region.
Bengt Jönsson recently joined Irdeto as the Regional Vice President of Sales. Based in Beijing, he will be responsible for overseeing the sales efforts of the APAC region in one of Irdeto's fastest growing markets, as well as managing Irdeto's existing customer relationships.
A veteran of the broadcasting industry, Jönsson has more than 15 years' experience in the consumer electronics and digital TV sectors. Prior to joining Irdeto, he headed a Swedish start-up, LyngBox Media AB, which provided high-end hybrid IP/DVB set-top boxes. In addition, Jönsson previously worked for Thomson Broadband Access where he was responsible for its business in the APAC region, covering Singapore, Malaysia, India, Australia, Korea and China. He also worked with Nokia Home Communications, a manufacturer of digital TV systems for home entertainment.
"Bengt brings to Irdeto his rich experience in digital TV broadcasting and his knowledge in working with companies in the region. His deep understanding of the issues and challenges facing operators and broadcasters will enable Irdeto to further drive new business growth in this dynamic region, as well as supporting our large Asia-Pacific customer base with a dedicated executive presence", said Doug Lowther, Senior VP of Sales and Marketing with Irdeto.
In addition, Irdeto also announced the opening of its Japan office, adding to its current offices in Australia, China, India, Korea, Singapore, and Thailand in the Asia-Pacific region. Located in the Chiyoda-ku business district in central Tokyo, the new office is responsible for developing business strategies and identifying growth opportunities in the country's fast growing digital, IPTV, and mobile TV markets. The office will also support Irdeto's growing list of customers and partners in Japan.
Irdeto has played a role in the digital transformation of Japan's TV and broadcast industry since 2001. Currently, Irdeto's product portfolio is fully compatible with the Japanese ARIB ISDB (Integrated Services Digital Broadcasting) digital standard and support Multi2 scrambling.
"Irdeto sees the Japanese market as highly innovative and a potential driver of our product roadmap towards convergence and home networking," said Graham Kill, CEO of Irdeto. "As a company, we are focused on innovation in order to give our customers a competitive advantage and enable their growth. With a direct presence in Japan, we will be better able to address the market and provide even better support to our customers and partners."