EastWind, a Russian developer of software solutions, has successfully implemented the service of Targeted Balance for two of SMARTS operators – Ivanovo branch office of SMARTS CJSC and Yaroslavl-GSM CJSC. The service is designed for corporate customers and allows them to distinguish between private and business calls of their employees. The service is implemented on the basis of EastWind Billing System.
First subscribers of Ivanovo branch office of SMARTS CJSC will be able to activate the Targeted Balance in December 2006, when the service is launched into commercial operation. The subscribers of Yaroslavl-GSM already enjoy the service.
The decision about implementation is based on the analysis of the current trends of the mobile communications market and business development in the region. Corporate customers today are interested in transparency of mutual settlements for communications services between a company and employees and therefore optimization of communications expenses. This makes the service especially relevant for corporate customers. The Targeted Balance by EastWind automatically differentiates calls into private and business and therefore allows optimizing company's communications expenses.
Now corporate customers can pay for business calls and services via the Targeted Balance. Expenses for private calls are allocated to an employee's personal account. There is a group of parameters for calls differentiation into private and business: time of day, weekdays, call direction, numbers, service type. A combination of filters is selected by the customers.
The first implementation of the service was performed for SMARTS Astrakhan-GSM. The operator had introduced special corporate program based on the Targeted Balance and some other service, and therefore attracted multiple corporate customers. Experience of SMARTS Astrakhan-GSM proves that implementation of innovative services is the best way to reinforce an operator's position in the market.