i-Free, a Russian leader in mobile value added services, has leveraged its proprietary technology solutions to design a 'unique' WAP portal for Voxtel, Moldova's largest cell phone operator, and is now the exclusive supplier of premium content for that portal.
Expanding horizons for mobile phone users, WAP portals give them access to a cornucopia of fully updated, perfectly detailed information right from their mobile phone. Any time, day and place, mobile phone users can read the news, check currency exchange rates, flight or train timetables, and obtain other helpful information and download cool content. The WAP portal of a cell phone operator is a user-friendly information tool helping build up subscriber loyalty.
The wap.myvoxtel.md portal, created by i-Free for Voxtel, is unparalleled in the former Soviet Union. What stands out the most about the portal is its WAP billing feature, pioneered by Voxtel in Moldova. It required some special technology solutions, and that's where i-Free stepped in.
WAP billing is said to be an innovative system benefiting both the operator and content users. With WAP billing, users no longer have to do the inconvenient procedure where they had to memorize a code, then SMS it to a number, in order to download content. With WAP billing, once the user is informed about the content price, he or she can proceed right to the content and download it immediately.
This billing system also makes things easier for the mobile operator: before sending the content ordered by a user, the operator can make sure there is enough money in the user's account to pay for that content. Moreover, WAP billing enables the operator to flexibly change its rates as service content keeps expanding.
The technology solution embedded in the WAP-billed portal is i-Free's own CDMS (Content Distribution and Management System). This hard- and software package creates numerous new opportunities for WAP resources, assuring personalized service for every user and guaranteeing premium quality products and services for all users without exception, claims the company.
CDMS integrates a constantly updated knowledge base with detailed technical profiles for all mobile phones on the market in the former Soviet Union, and is geared to the technological specificity of each individual phone make, e.g. screen resolution, number of colors, GPRS throughput, WAP browser features, ability to download polyphonic tunes, realtones, animation, videos, and other types of content.
WAP website pages format themselves automatically to suit every subscriber's phone model. The content arrives in each phone in a format ideally suited for that specific phone model.
CDMS makes the portal accessible from all mobile phone models currently on the market in Moldova and the rest of the FSU.
"i-Free has always been an innovation-driven company. Innovation is our signature," said i-Free Development Manager Ekaterina Petrova, commenting on the Voxtel project. "We have now established yet another WAP resource that is both content-rich and ultimately functional - all thanks to our proprietary technology. We are positive it will take Voxtel to a whole new place vis-a-vis competition, and will be highly appreciated by its subscribers."
In addition, i-Free has been nominated an exclusive supplier of premium content for the wap.myvoxtel.md portal, including polyphonic tunes, realtones, MP3 audio products, games, color images and animation. i-Free also provides technology support for the portal.
Apart from premium content, wap.myvoxtel.md features a phone directory, an address book, flight and train timetables and other helpful information, as well as daily news, currency exchange rates, horoscope, and so on.
The portal is bilingual, designed in Russian and Romanian, with fully localized content. It supports WAP versions 1.2 and 2.0. For extra user convenience, the operator's homepage automatically comes up on the phone menu as soon as Internet connection is established.