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Vodafone, Verizon Wireless and nPhase, a Verizon Wireless / Qualcomm Joint Venture, today announced they are forming a strategic alliance aimed at accelerating the adoption of global machine-to-machine (M2M) deployments by simplifying the remote management and monitoring of devices spread across both European and US networks.

The alliance is designed to deliver a simple and effective international management solution for the growing number of companies looking to use M2M wireless communications to enhance their customer service and create new service offerings in sectors including energy, healthcare, automotive telematics, consumer and commercial products. A good example of M2M technology in action is the growing use of smart meters in the utility industry, enabling firms to efficiently collect meter data and provide two-way data transmissions and tailored offers for their customers.

The alliance members anticipate that this move will result in increased demand for M2M services on mobile networks across Europe and North America over the coming years. Globally, industry-wide operator revenues for wireless M2M were €3 billion ($4.3B USD) in 2008, and this is forecast to rise to €8.9 billion ($12.9B USD) in 2012, according to the telecom analyst firm Berg Insight, based in Sweden.

The initiative will make it easier for Verizon Wireless and Vodafone customers to activate, monitor and pay for devices that are deployed across both European (on GSM) and US (on CDMA and GSM) networks. The alliance will also offer a single point of contact for provisioning devices that are connected to both Verizon Wireless and Vodafone networks.

At the same time, it will enable firms to centrally manage and control the process of rolling out M2M devices across many countries.  This will increase implementation speeds and reduce the cost, complexity and risk traditionally associated with deploying such projects. The alliance members will also work toward providing customers with a single invoice and a single point of contact for technical and other support.

The nPhase M2M services platform, which integrates with the Vodafone M2M global service platform, will provide customers with a range of online management tools giving them a single view of their international M2M estate with additional management capabilities in the pipeline.

"M2M technology is playing an increasingly key role in helping firms to deliver more customized services to their customers, but the difficulties of managing devices on a global level was stopping the sector from realising its true potential," said Erik Brenneis, Global Head of M2M, Vodafone. "Through this alliance, we are making it even easier for firms to roll out M2M technology to their customers, where ever they may be."

"This alliance combines the strength of our recently announced nPhase joint venture with Qualcomm with our long-standing global partner Vodafone," said Tony Lewis, Vice President of Open Development for Verizon Wireless.  "For our customers and for the marketplace, this means simplified management of devices globally across best-in-class networks in both the United States and Europe."

"The essence of this new alliance is to simplify the complex," said Steve Pazol, president of nPhase. "This business alliance removes many of the complexities by building on the tremendous capabilities and reach of Vodafone and Verizon Wireless to offer a single standard interface, and provide pre-certified global devices that can support both CDMA and GSM networks."

Orange today announced the launch of a daily data roaming tariff across the European Union (EU). The €2 for 2MB daily data bundle is designed to offer Orange customers peace of mind when accessing mobile data services anywhere in the EU, and is designed to give customers the confidence to check their mail, surf the web and access social networking sites abroad, safe in the knowledge that they know exactly what the cost will be when they return home. Specifically for iPhone customers and launching in France first with some other countries to follow, Orange is also offering a €5 for 10MB daily data roaming.

The €2 for 2MB Travel Data Daily roaming bundle, which launched in Spain and Romania in 2009, is now being rolled out to the UK, Poland, France, Slovakia, Switzerland, Austria, Luxembourg, Belgium and Moldova. Across the Orange footprint, these bundles will be offered to existing customers on an opt-in basis.

Putting the 2MBs into context, this equates to approximately thousands of Twitter messages, 80 to 100 emails (not attachments), 80 to 100 web pages (text) or approximately 15 to 20 images. While attractive to smartphone customers  - for whom accessing mobile internet services is second nature - the plan will appeal to the broader base of customers using feature phones with internet, email and social networking capabilities.

Olaf Swantee, senior executive vice president for Orange's global mobile business, commented: "Our customers shouldn't be constrained by national boundaries or worries over their bill when they're abroad. For many of our customers, who are just starting out on their mobile internet journey, we want to give them peace of mind and create a simple platform to be able to experience and experiment with mobile multimedia services wherever they are, whenever they want.

"For roughly the price of a cup of coffee, we are helping our customers keep doing what they're doing - it's not designed for heavier users who use the mobile internet to download music or games but for everyday customers who want to be able to check their emails, tweet or upload their pictures to social networking sites, anywhere they may be within the EU."

The Travel Data Daily roaming bundle forms part of a suite of products from Orange Travel said to give customers total flexibility over their voice and data roaming needs. Orange Travel offers are designed to provide affordable, simple and transparent pricing tailored to our business and our consumer customers' needs.

ip.access, developer of 2G and 3G in-building wireless solutions, today announced that it was chosen by French fixed and mobile operator Bouygues Telecom to provide 2G picocells for its enterprise customers across France. Bouygues Telecom has more than 10 million subscribers nationwide, making it France's third largest mobile operator, and was recently rated number one for customer relations in mobile telephony.

Bouygues Telecom chose the ip.access nanoGSM system to provide valuable extra 2G and EDGE cellular coverage to enterprise customers exactly where it is needed - such as indoors and in areas of high network traffic.

With an ip.access nanoGSM picocell installed on their premises and plugged into an existing fixed IP connection, Bouygues Telecom business customers will be able to use their mobile devices for high-quality voice and mobile data services indoors without any lapse in service performance - such as dropped calls or the data flow being interrupted.

Bouygues Telecom chose nanoGSM following a rigorous and competitive selection process. Unlike other rival picocell solutions on the market, nanoGSM provides high-speed EDGE connectivity.  Also instrumental in Bouygues Telecom's decision was nanoGSM's impressive track record, together with endorsements from other operator customers. With more than 50 live network installations around the world, nanoGSM is the world's most-deployed picocell.

"The ip.access nanoGSM system met all our requirements when we assessed the various solutions on the market. nanoGSM's reliability, together with its rapid and seamless integration with our existing core network assets was confirmed during the trial period and the first site deployments", said Sebastian Racu, in charge of the picocell program at Bouygues Telecom.

Commenting on the news, ip.access CEO Stephen Mallinson said, "We're delighted to work with Bouygues Telecom to deliver a market-leading cellular service to their customers. Mobile network operators view picocells - both 2G and 3G - as an effective, scalable and cost-efficient means to improve the performance and quality of their mobile networks. Our relationships with major operators worldwide such as Bouygues Telecom establish ip.access as the undisputed leader and innovator in the cellular-over-IP market."

ip.access is showcasing its picocell and femtocell solutions Mobile World Congress.

Airwide Solutions, a provider of next generation mobile messaging infrastructure, applications and solutions today announced a Real-Time Loyalty & Profiling Solution that will enable mobile operators to drive incremental lifetime value across the subscriber base, including hard-to-reach prepaid customers. Airwide's Real-Time Loyalty & Profiling Solution leverages a new partnership with Business Logic Systems (BLS), a specialist provider of real-time prepaid marketing campaign automation and customer loyalty solutions, and enables mobile operators to stimulate top-ups and usage, reward loyalty and reactivate dormant subscribers.

In the maturing mobile market, operators need to create more value from their entire customer base, but especially from their prepaid subscribers.  However, targeting this segment has always been notoriously difficult due to lack of customer information and contact details, which makes traditional marketing nearly impossible and very expensive.  Airwide's Real-Time Loyalty & Profiling Solution gives operators the ability to quickly and easily access, analyse and act upon event data in real-time to create a targeted, two-way dialogue with subscribers, via mobile messaging. Using the unique RealTime Prepaid Marketing Engine from BLS, in conjunction with Airwide's AirGate MultiMessaging next-generation messaging gateway, the new solution enables operators to quickly and profitably reach the entire customer base, increasing the lifetime value of subscribers and proactively managing their prepaid base. 

"Operators have sophisticated mechanisms to market to and manage their relationships with postpaid subscribers. Yet in most cases the majority of their subscriber base is prepaid, and there is little visibility to these subscribers, and traditional marketing methods do not work.  This is increasingly causing significant business problems including increasing churn and lost revenue as operators have no meaningful relationship with these subscribers", said Jay Seaton, CMO of Airwide Solutions. "Airwide's new Real-Time Loyalty & Profiling Solution offers operators unique capabilities for building a two-way, personalized and multichannel dialogue that will build meaningful ongoing relationships with prepaid subscribers with timely and relevant offers, communication, prompts, rewards and activations, driving up recharge revenues, stimulating service usage and increasing customer retention."

"Prepaid customers are notoriously fickle and as they continue to grow in numbers and importance, mobile operators must successfully market to these subscribers to help increase their life time value," commented Tim Yates, CEO, Business Logic Systems.  "Traditional CRM methods such as mail and outbound calling are ineffective and costly.  By leveraging Business Logic Systems' technology together with their mobile messaging technology Airwide can help mobile operators proactively reach prepaid customers, turning inactive users into loyal customers and encouraging occasional users to top-up regularly."

Unlike other solutions, which are tied to specific billing or charging systems, the Airwide Real-Time Loyalty and Profiling Solution focuses on real-time and interactive campaign management from a messaging perspective, leveraging the power and number one market share of the AirGate MultiMessaging next-generation messaging gateway for easy multi-channel integration with any existing messaging infrastructure.  By employing messaging for immediate, high-impact and ubiquitous campaigns operators have an unparalleled means of boosting revenue from all subscriber populations.

Aepona, a global provider of telecoms software products and services headquartered in Belfast, Northern Ireland, today announced that it has been selected by the GSMA for its launch of the world's first commercial implementation of OneAPI, an initiative that aims to make it much easier for application providers and enterprises to mobile-enable their applications and services across multiple operators. The service is being launched in Canada as a commercial Pilot, connecting to the three major Canadian mobile operators - Bell Mobility, TELUS and Rogers Wireless.

The GSMA chose Aepona as its prime contractor and platform supplier for the Pilot following a rigorous selection process. Aepona is providing its Universal Service Platform (USP) together with managed services, including application provider on-boarding, developer support and platform management. In delivering the Pilot platform, Aepona is working with Transaction Network Services (TNS), who is providing the hosting infrastructure and operational services and expertise required to implement a carrier-grade, highly available commercial system.

Graham Trickey, Senior Director at the GSMA responsible for the OneAPI initiative commented: "We have been working with Aepona since the beginning of the OneAPI project in 2008, initially to implement the OneAPI Reference Implementation which was successfully launched at Mobile World Congress in 2009. Since that time, we've made significant progress in developing a commercial framework for OneAPI, and I'm delighted that we are now in a position to launch a real commercial OneAPI service - an achievement that has been helped by the expertise and dedication of the Aepona team. Aepona was chosen because its platform combines the essential business and technical functions for an aggregated commercial API service into an integrated solution."

Aepona's CEO, Al Snyder, said: "We are delighted to have been selected by the GSMA on this pioneering project. The OneAPI Commercial Pilot in Canada demonstrates Network as a Service and Mobile Cloud Computing in action, where OneAPI-based Telco resources can be accessed on-demand via the Cloud and mashed-up with Web and Device APIs to create or enhance almost any web, device, enterprise or desktop application. This initiative will benefit the entire mobile and web applications community, from consumers, developers and enterprises through to mobile operators and aggregators.  We commend the GSMA's leadership in helping to drive the Mobile Cloud Computing vision towards commercial reality."

NEC today announced the launch of its IT and network integration package, the Cloud Platform Suite, in support of cloud computing services for telecommunications carriers.

The new package provides an infrastructure for carrier cloud computing which includes virtualized servers, data storage, networking equipment, software and solutions with integrated operation management systems. Shipments of the Cloud Platform Suite are scheduled to begin in late February 2010.

"In recent years, as the opportunities for cloud services have expanded, carriers placed greater emphasis on the consideration of a cloud computing platform," said Toshiyuki Mineno, Senior Vice President, NEC.  "NEC's Cloud Platform Suite represents a key building block to its next-generation network solutions, including femtocell and LTE, which provide essential integrated solutions to the complex needs of telecommunications carriers."

NEC's Cloud Platform Suite will feature an additional option, the Programmable Flow Switch and Controller, which will deliver efficiency and visualization to data center networks and be available by the end of March 2011.

Neustar, a provider of innovative solutions and directory services enabling trusted communications across networks, applications, and enterprises, announced the debut of its Mobile Barcode Clearinghouse Services. The services will help expand the reach and targeting capabilities of advertisers and enterprises using 2D Barcodes, drive adoption among consumers, and enable interoperability among mobile operators, ad agencies, and application providers.

The clearinghouse is an important component of Neustar's mobile internet solutions strategy, which bridges network operators and enterprises and simplifies their delivery of value to customers. Several of these services have already seen uptake among leading mobile operators.

Neustar's barcode clearinghouse solution provides a method for companies that produce and distribute barcode readers to interoperate with other companies who create barcode campaigns.  This cooperation helps establish barcode adoption, which is essential for brands and advertisers to deploy this new mobile marketing medium. A centralized, trusted clearinghouse empowers a scalable, competitive and innovative marketplace, and at the same time ensures that any participating campaign enhances the overall ecosystem and educates consumers. This coordinated approach allows each of the participants to benefit from the efforts of the others, including participation from barcode leaders NeoMedia, 3GVision, Mobile Data Systems, and Mobile Discovery, who are using the Neustar clearinghouse.  The clearinghouse is open to other industry players who wish to benefit from the mass market and scale that can be achieved through an open, interoperable approach.

"With our Mobile Barcode Clearinghouse, Neustar can provide both campaign managers and Mobile Network Operators with a rich new approach to accessing mobilized content and services," said Diane Strahan, vice president at Neustar. "Barcodes offer direct response accountability through measurable ROI and enable advertisers to adjust their content based on near real time tracking of each campaign's performance. For consumers, barcodes offer an exciting ‘shortcut' to accessing rich content, helpful information and m-commerce."

"Neustar's initiatives and support of interoperability services are a benefit to the mobile industry at large," said Jon Paisner, senior analyst at Yankee Group. "As we have seen with common short codes and text messaging, ease of use and access across global networks is critical for mass market adoption. Neustar's technology provides marketers and content providers with a way to link physical media directly to mobile content."

"Establishing standards for the interoperability of barcode technology across global networks is a critical step in making large scale mobile services, like mobile offers, a reality," said Prakash Hariramani, senior business leader at Visa Inc. "As we work to integrate Visa and Neustar technology, this is but one example of the many mobile services we plan to deliver to financial institutions, merchants, consumers and network operators."

Neustar is collaborating with Visa at Mobile World Congress to showcase 2D barcodes.

Argela, a provider of telecom solutions for fixed and mobile operators, and Continuous Computing,  global provider of integrated platform solutions that address the mobile broadband capacity challenge, today announced that Argela is using Trillium Femtocell protocol software from Continuous Computing to power Argela's residential Femtocell3G products. By leveraging Trillium software and integration expertise, Argela has been able to conduct extensive femtocell interoperability testing with multiple femtocell gateway providers while accelerating its entry into the rapidly growing femtocell market.

With the Argela customer announcement, Continuous Computing adds its 20th femtocell customer win to a client roster which includes traditional network equipment providers, original design manufacturers, broadband access suppliers and radio equipment vendors located in North America, Europe, China, Japan, Korea, Taiwan and the Philippines. Argela is using Trillium Femtocell software for its standards-compliant Femtocell Access Points for 3G and 4G systems, including both stand-alone Femtocells as well as integrated Home Gateways which can be customized with new home zone services.

"Trillium Femtocell Iuh software and integration expertise has enabled Argela to move into the femtocell market very quickly," said Oguz Oktay, vice president of sales at Argela. "Furthermore, Continuous Computing's strong interoperability and design expertise has allowed us to focus on our unique value-add so that we can differentiate our femtocell offerings in the exciting home base station market."

"We are pleased to help Argela expedite its entry into the femtocell arena," said Manish Singh, vice president of product line management at Continuous Computing. "Argela's selection of Trillium Femtocell software is a valued recognition for Continuous Computing, as it further demonstrates our strength and traction in the global wireless telecom market."

Argela provides a range of femtocell products, from low-cost, stand-alone Universal Mobile Telecommunications System (UMTS) 3G Femtocell Access Points to customized Home Gateway Solutions which include new and novel home zone services. The pre-integrated Trillium Femtocell software reference design allows Argela to view femtocells as consumer products rather than strictly communication devices. As such, Argela has expanded its product portfolio to include integrated home gateways that combine and leverage several technologies including femtocell, IPTV, WiFi/DSL, SIP and ZigBee/WirelessHD, which are unified with converged, market-proven, Argela middleware. Argela's products are interoperable and can be combined to provide operators with customized, cutting-edge solutions and home zone services.

Trillium Femtocell software supports both 3G Evolved High Speed Packet Access (HSPA+) and Long Term Evolution (LTE) technology. The Trillium Femtocell Access Point HSPA+ reference implementation is pre-integrated with picoChip's PC202 and PC3x2 femtocell reference boards and baseband software.

Orange announced today that it is ramping up its planned roll-out of mobile HD voice services in Europe with the addition of France, Spain and Luxembourg to its 2010 roadmap. Following technological developments, Orange has confirmed that its UK customer trial of mobile HD voice will start from Spring and run for three months.

In September 2009, Orange became the world's first operator to commercially launch a mobile HD voice service in Moldova, announcing plans to bring mobile HD voice to the UK and Belgium in 2010. In addition to mobile HD voice, Orange was also first to launch HD over VOIP, first in France and shortly to be rolled out to Poland and Spain.

Olaf Swantee, senior executive vice president for Orange's global mobile business, said: "As far as Orange is concerned, voice is not just a commodity. With mobile HD voice, we are delivering true customer innovation - one that will genuinely enrich and transform our customers' lives. By being the first to innovate and deliver a new mobile voice experience, we provide a compelling and differentiated proposition which sets Orange apart. High-definition voice is the future standard for mobile communication."

According to Orange, customers using mobile HD voice services will benefit from the best possible sound quality, including a much richer and natural sound that is capable of 'conveying emotion' significantly better than an ordinary handset. It helps people hear better in noisy environments, providing clearer voice conversations and creating a much closer feeling of proximity between both parties, almost as if callers are actually in the same room.

Orange plans to rapidly extend the range of HD voice-compatible mobile handsets across Europe. Pricing and handsets will be announced at the time of launch locally.

HD Voice uses the AMR-WB (Adaptive Multi-Rate Wideband) speech codec.  This provides excellent audio quality due to a wider speech bandwidth of 50-7000 Hz compared to the current narrowband speech codec of 300-3400 Hz, says Orange, and the AMR-WB delivers 'significantly enhanced' sound quality whilst utilising the same network resources.

Optimus, a Portuguese integrated fixed, mobile and internet service provider, has expanded Tekelec's solution to monitor performance of its converged next-generation network.  Tekelec's performance management solution gives Optimus visibility into its network services and subscriber usage, the foundations for improving the customer experience.

Optimus merged networks of its mobile and fixed-line operations with an IMS-based architecture, while also taking steps to evolve to long term evolution (LTE). This successful transformation requires granular monitoring of protocols governing data traffic - such as session initiation protocol (SIP) and Diameter - to measure customers' quality of service and quality of experience. 

Optimus is migrating to Tekelec's next-generation, Linux-based performance management platform to increase storage and processing capacity to handle the dramatic increase in subscriber usage data.  The agreement builds on Tekelec's history of monitoring Optimus's signaling system 7 (SS7) networks for more than five years.

"Optimus is on the leading edge of network evolution," said Wolrad Claudy, Tekelec's senior vice president of sales.  "By integrating fixed and mobile networks into one monitored next-generation network, Optimus can better understand subscriber usage, enhance network performance and improve the customer experience.  We are excited to support Optimus's proactive and innovative approach."

Tekelec's performance management platform, Integrated Applications Solution (IAS), analyzes network operations and services as well as customer experiences and usage profiles for more than 150 service providers.  The system integrates and interconnects with network applications to gather data records across hundreds of protocols in 2G, 3G and 4G environments, supporting traffic management, security, roaming, prepaid and short message service (SMS).  Tekelec presents networks' key performance indicators in both pre-built and customer-defined reports, said to offer service providers flexibility to examine traffic, troubleshooting issues and subscriber activity as they need. 

"Tekelec's performance management solution pinpoints and analyzes valuable information across a countless number of subscribers and network activities," said Jose Pinto Correia, Executive Board member and Chief Technology Officer of Optimus. "Tekelec gives us the actionable insight we need to ensure that our customers have the best possible experience regardless of their device, location or connection type."

Keymile is to acquire Aastra Networks GmbH, a supplier of transmission systems for voice and data networks. The acquisition is subject to customary closing conditions and is expected to close in the first calendar quarter of 2010.

Aastra Networks, based in Backnang in southern Germany, specialises in transmission technologies for voice and data transmission in private and public telecommunications networks. Railway and power companies are major customers for Aastra's products and solutions. After completing the acquisition, the company and its workforce will remain an independent organisational unit of Keymile Germany. The products will be included in the existing portfolio and in future Keymile will provide worldwide sales and technical support capabilities. Keymile's financial partner and shareholder, Hannover Finanz, is supporting the acquisition.

The access multiplexer XMP1 is Aastra Networks' main product. It offers network operators a range of features that enable the development of independent corporate networks and their integration into wireless, SDH and ATM networks. The XMP1 was developed for a variety of applications. One of the key applications is providing point-to-point dedicated lines in networks for voice, ISDN, data and LAN connections. Depending on the specifications, the transmission system is customisable and can be used in communications and data network topologies of any kind.

"Aastra Networks' productions and solutions ideally complement our own portfolio in the market segment of data networks for traffic infrastructures and power suppliers," explains Björn Claassen, Chief Operating Officer at Keymile. "By acquiring Aastra Networks, Keymile aims to accelerate its growth in sales. Firstly, we are expanding our product range and secondly we are systematically enhancing our technological expertise. Our multi-service access systems, which enable private and public network operators to provide different services flexibly, will benefit from the investment."

Principal shareholder Hannover Finanz welcomes the expansion from acquisition. "Particularly at the current time, we are encouraging our portfolio companies to expand via acquisitions. The current economic climate offers a lot of opportunities for strong medium-sized businesses to use acquisitions to grow. Keymile reacted at the right time," explains Andreas Schober, spokesperson for the executive board. As an equity capital partner, the Hannover Finanz Group and its Austrian subsidiary Hannover Finanz Austria have had an interest in Keymile since 2007.

cVidya Networks, a provider of Revenue Intelligence solutions for communication media and entertainment service providers, has announced that it will  be showcasing its extended product portfolio at Mobile World Congress.  With the acquisition of Ectel, the company's  product portfolio is now extended to cover fraud management and marketing analytics solutions.

Recently, cVidya has completed the acquisition of ECtel LTD., provider of Revenue Management solutions for communication service providers, in a cash transaction amounting to $21 million. The acquisition of ECtel positions cVidya as the leading global vendor in the Revenue Management solutions, in terms of market share, revenues, installed base and product portfolio.

"Bringing ECtel into the family not only adds fraud management and product profitability analytics into the mix, it also boosts the scale of the business, making cVidya a one-stop shop for revenue intelligence solutions," said Dan Baker, Research Director at Technology Research Institute (TRI).

"With the addition of fraud management   and marketing analytics solutions to our product portfolio, cVidya is positioned as the global leader and the largest provider of Integrated Revenue Intelligence solutions for communication, media and entertainment service provider,"  said Alon Aginsky, President, CEO and Founder of cVidya. "With the acquisition of ECTel we are now servicing 132 telecom and media customers worldwide and employing 300 professionals in 18 global locations".

Huawei will showcase its latest HSPA+ (High Speed Packet Access Plus) technologies at Mobile World Congress. Visitors to Huawei's booth will experience the 'world's fastest' HSPA+ download peak speeds of 84Mb/s and uplink peak speeds of 11Mb/s.

Huawei forecasts that there will be a 1,000-fold increase in mobile broadband network traffic in the next decade, posing both a challenge, and an opportunity, for operators around the world. Driven by this rapid growth of mobile broadband, higher speed, lower latency, and better service experience has become the priority for end-users. Huawei's HSPA+ solution is said to greatly improve end users' mobile broadband experience when uploading materials, such as video conferencing, file sharing, and email.

In order to provide downlink data rates of up to 84Mb/s, Huawei's HSPA+ solution is based on 3GPP (3rd Generation Partnership Project) Release 9 standards and combines higher order modulation (HOM) schemes (64QAM), multi-input multi-output (MIMO), and dual cell transmission. To realize the peak uplink data rates of up to 11Mb/s, Huawei adopts an Interference Cancellation solution, which doubles the speed on 3GPP Release 6 and minimizes intra-cell interference issues. 

Wan Biao, President of Wireless, Huawei, said, "Our record-breaking data speeds showcase the potential of HSPA+ and demonstrate how Huawei's solution can enable operators to provide consumers with an ever more attractive mobile broadband experience."

According to a new report, mobile internet users across the UK and USA want flat-rate data packages to be more readily available, and cite that as the one factor most likely to increase the time they spend on the mobile web. The findings of the Mobile Internet Attitudes Report 2010 reveal the growing appetite for flat-rate data, with just under half (49%) of mobile users across both regions saying they would be more likely to sign-up to such packages if operators did more to make them easier to sign up to. Mobile internet specialist Volantis commissioned YouGov to conduct the poll which questioned 4,324 consumers online, aged 18+, in the UK and USA.

Despite the fact that operators offer an increasing array of services and applications for the mobile internet, the Mobile Internet Attitudes Report revealed that there are still a high number of mobile users with internet-ready phones who are not motivated to go online via their handset. In the UK, one-third of respondents (33%) reported that they don't use the internet despite having access on their phone, while one American in four (25%) with an internet-ready phone is still not logging on. Although concerted efforts by operators to push high-end smartphones to their subscribers have been successful in increasing the take-up of these feature-rich phones, more needs to be done to encourage and educate consumers to use their mobiles to their full capability.

The Mobile Internet Attitudes Report also revealed that mobile phone users across the UK and US would be keen to have websites and services optimized for their specific mobile device, if it means that they could more quickly access the services they want; 32 per cent of those asked in both regions said it would get them using the mobile internet more often. In turn, 51 per cent of all respondents said they were only prepared to spend up to three minutes surfing for a specific piece of content on their phones, suggesting that if websites and content were better optimized and easier to locate across a wider range of handsets, they would be more likely to have a positive mobile internet experience.

Results from the Mobile Internet Attitudes Report also highlighted one of the major issues currently facing operators as more subscribers access the mobile web on a regular basis, how to balance the roll-out of new services across their networks to remain competitive. Of those asked, more than one in ten UK mobile internet users (13%) and almost a fifth of US users (17%) are now accessing the mobile internet more than once a day from their phones. In total, an impressive 27 per cent of UK consumers and 28 per cent of Americans surveyed said they now use the mobile internet at least once a week, if not more. These results suggest that mass mobile internet adoption is now approaching a tipping point. As usage continues to grow in 2010, operators will need to effectively manage the strain on their networks from a combination of an increase in users and a greater adoption of high-bandwidth services such as video and audio streaming.

When asked what they found to be the most frustrating part of their mobile internet experience, the Volantis-commissioned research found that only one in 20 (5%) are completely satisfied with their current mobile internet service. A further 32 per cent of UK users and 23 per cent of Americans said that network speed remains the biggest barrier to them using the mobile web on a more regular basis.

"Operators must do more to open up compelling application and mobile internet services to subscribers of all mobile devices, and make flat-rate data packages far more easily available." said Mark Watson, CEO of Volantis. "By opening up mobile data services and optimizing the end-user experience, operators can create a new body of mobile internet consumers, and proactively increase the data revenues required to support the required network and development effort. Many of the less-advanced devices will also prove less of a strain on networks compared to the smartphone devices, so that - on mid-tier handsets especially - operators will see a higher average profit margin per user, and a greater individual contribution to data revenues."