Huawei Technologies, a provider of next generation telecommunications network solutions for operators, and Qualcomm, have today announced the completion of Europe's first MBMS (Multimedia Broadcast Multicast Service) field trial, carried out in conjunction with Telecom Italia.
MBMS technology is based on 3GPP standards and supports multicast and broadcast services, allowing speeds of up to 256kbps on a mobile device. The trial, which was conducted by means of Huawei's MBMS solution, together with handsets powered by Qualcomm's MSM7201A chipset, demonstrated MBMS service deliveries of between 128kbps and 256 kbps under various indoor and outdoor MBMS channel conditions.
Test results also indicated that MBMS technologies, in some conditions, enable greater service reception and capacity than expected, which is said to enhance MBMS' potential within the commercial network environment.
By utilising existing UMTS/HSPA networks and frequencies, MBMS technology promises to provide more value-added and innovative mobile multimedia multicast/broadcast and interactive services to end-users.
This technical trial was said to be crucial in understanding the potential of MBMS technology to enable new multimedia multicast and broadcast services by utilising existing UMTS/HSPA networks and frequencies.
Steve Mollenkopf, senior vice president of product management for Qualcomm CDMA Technologies, said, "This milestone in the development of MBMS technology is important in bringing the benefits of mobile TV to wireless users with network operators being able to leverage their existing infrastructure. We are happy to be working with Huawei and Telecom Italia on bringing MBMS to market, and look forward to further accomplishments with this technology."
Yu Chengdong, president of Huawei's wireless product line, said, "MBMS not only can provide mobile TV services but it can also carry other mobile data broadcasting services, such as mobile advertising and newspapers. It supports a number of value-added mobile services and applications, significantly increasing profitability for 3G operators. MBMS technology is set to become one of the most competitive multicast and broadcast technologies. Huawei plans to continually innovate to ensure that future products and solutions are of the highest possible standard."