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Agito Networks, a specialist in technology for enterprise mobility, has announced the availability of its RoamAnywhere, Mobility Router in Europe.

The RoamAnywhere Mobility Router is said to be an enterprise fixed mobile convergence (eFMC) product, purpose built for enterprises to help them increase mobile worker productivity while reducing mobile costs.

Agito Networks has also announced the appointment of Paul Donovan, former VP, EMEA - Global, Strategic and Verticals for Juniper Networks, as its Vice President of European Business and Market Development.

Agito Networks' RoamAnywhere Mobility Router is claimed to enable enterprises of all sizes to drastically reduce their mobile expenses with dynamic least cost routing and use of VoIP over WLAN.  The Agito solution extends IP Telephony and Unified Communications capabilities to mobile phones, providing mobile workers with their deskphone and desktop UC capabilities anywhere, ensuring greater productivity and enabling collaboration inside and outside the office.  According to Agito, the solution accomplishes this by uniquely fusing WiFi, mobile carrier networks, IP telephony, and location information, operating on any and all mobile carrier networks, and natively integrating with enterprises' existing equipment, including WLAN infrastructure and directory stores. 

In addition, RoamAnywhere provides <100 ms, automatic handover between WiFi and the mobile network to reduce mobile costs and improve in-building coverage.  Purpose-built for the enterprise, RoamAnywhere is also said to offer high availability, redundancy, security, enterprise scalability, and broad mobile handset and IP-PBX support, including European support for Alcatel and Shortel PBXs in addition to existing support for Cisco, Avaya, Microsoft, Nortel and Asterisk IP-PBXs. 

It has qualified support for more than 35 different types of handsets from Nokia and those running Windows Mobile 6 Standard and Professional operating systems. Agito also claims that, unlike other eFMC solutions that require enterprises to tamper with their enterprise route plans and desk phones during deployment, Agito, with its line-side capabilities, integrates seamlessly into existing customer networks, requiring no changes to the ecosystem. 

"In a lot of enterprises, people are using their mobile phone as their primary phone, instead of their deskphone," said Gaetan Claeys, Business Development Manager Mobility at Dimension Data.  "Many companies today are thinking of using dual mode phones and are looking for a solution such as Agito to reduce and better control cellular charges and roaming charges, save money by not having to buy deskphones for some users, and improve reachability of users.  Agito's solution will help our customers better control and reduce their cellular charges while offering to end users enterprise-class features on their mobile device.  As a network integrator with strong expertise in both wireless technology and unified communications, we are now uniquely positioned in the market to provide our customers with complete enterprise mobile telephony solutions."

RoamAnywhere offers European customers Dynamic Least Cost Routing, which uses patent-pending algorithms to determine how best to route mobile calls, enterprise calls and country-to-country calls, resulting in significant savings.  For global workforces, RoamAnywhere intelligently re-directs international calls through the enterprise PBX with no user involvement, reducing international charges by a factor of 10 or more in most cases.  For in-building "corridor warriors" and telecommuters, the Mobility Router intelligently routes business calls through high-quality home, hotspot or enterprise Wi-Fi networks, off-loading mobile minutes from cellular to the WLAN.

Among other features, Agito's RoamAnywhere introduces into Europe Secure Remote Voice, a first-of-its-kind capability that addresses the challenges of poor in-building mobile coverage outside the enterprise by delivering a secure voice over WLAN (VoWLAN) connection from Wi-Fi networks in homes, hotels and public hotspots.   While other solutions send VoIP traffic unencrypted over the Internet, the RoamAnywhere client uses an application-layer SSL connection to secure VoWLAN from non-enterprise networks.  Users can now realize the cost savings for international roaming as well as enhanced voice quality that VoWLAN provides, in addition to the increased responsiveness of having enterprise PBX connectivity, in a simple-to-use, secure solution.  Secure Remote Voice supports all of Agito's industry-leading capabilities remotely, including sub-100ms secure handover between Wi-Fi and mobile carrier networks, and access to corporate directories - all without a mobile data plan, which other solutions require.

"Agito is the most scalable and redundant solution that I've seen on the market," said Claeys. "It uses proactive handover techniques while most other solutions are only reactive, and the local routing capabilities are very important for companies looking to reduce cellular charges.  It has a very beautiful product interface which is easy to configure, easy to use, and provides a lot of monitoring capabilities.  In addition to the unique Secure Remote Voice functionality, what impresses me the most about Agito is that the system was easy to setup and all IP-PBX features were working in a minute."

"Agito Networks has garnered its share of industry accolades and customer traction in the U.S., and I'm seeing significant interest from European end users and channel partners alike," said Donovan.  "Mobile operators have yet to solve their issues with FMC or deliver enterprise mobility to their customers, paving the way for Agito.  I'm excited to join the company and benefit from the clear greenfield opportunities here in Europe to deliver robust enterprise convergence mobilizing enterprises' unified communications and voice applications."

Ixia, a leading supplier of IP test systems, today announced the next generation in residential and business VoIP testing. After many years of isolated, small‐scale consumer and business rollouts, VoIP deployments have finally gone mainstream. To meet this growing demand, network equipment manufacturers and converged service providers of all sizes need to verify the performance and interoperability of new VoIP devices and networks to ensure that they can handle complex, heavy VoIP traffic loads.

With its ultra‐high performance, Ixia's VoIP test system meets the needs of modern media gateways and other network components with five times the capacity of the nearest competing product ‐ over 1 million concurrent endpoints.

Infonetics Research forecasts a 25% compound aggregate growth in residential and SOHO hosted VoIP subscribers through 2011, when they are expected to number over 187 million.

"VoIP services have already been widely adopted by consumers and SOHOs, but we expect the next growth in adoption to come from SMBs." said Matthias Machowinski, analyst at Infonetics. "For them, service reliability and voice quality will be key buying criteria. With Ixia's VoIP test system, service providers can comprehensively test their networks before they ramp up these high value subscribers, so that there are no surprises when subscribers are turned up."

The new system, called IxLoad Voice, tests VoIP network components, including IP‐based PBXs, softswitches, call managers, session border controllers, and media gateways, using highly realistic scenarios involving multiple voice protocols, complex calling sequences, and triple‐play mixes of voice, video and data traffic. IxLoad's unique subscriber modeling emulates user communities that vary in service usage and timing. This approach yields performance results that accurately predict live‐network capacity - allowing service providers to correctly provision their networks. Ixia supports all of the essential VoIP signaling and transmission protocols, including SIP, RTP, SCCP, MGCP, H.323, and H.248 - with complex call flows and Class 5 features.

"VoIP protocols and technology may be well understood, but there are a host of potential problems when a high number of calls are mixed with large volumes of data and video traffic," said Anupam Sahai, vice president of marketing at Ixia. "We have developed our systems to emulate cityscale communities of real‐world users - allowing our customers to discover and solve their device and network problems before their customers do."

With Ixia's IxLoad Voice, NEMs bring their products to market faster, and service providers and enterprises can be sure that their deployments meet their capacity and responsiveness needs. Service providers can use IxLoad Voice to evaluate components and provision their networks with confidence - eliminating expensive network degradation and down‐time.

Ixia's single platform approach, with a range of interfaces and targeted test applications, allows network equipment manufacturers, service providers and enterprises to ensure the quality and performance for all of their devices - individually and in combination. Ixia's test applications cover conformance, performance, automation and live‐network maintenance.

A new report from Juniper Research has forecast that smartphones will account for 23% of all new handsets sold per annum by 2013. Driving interest in smartphones will be the proliferation of online stores selling specialised applications that will make these devices better suited to individual users' needs, says Juniper.

The runaway success of Apple's App Store - reportedly 300 million applications were downloaded by iPhone users within five months of its launch - underscores the rapidity with which smartphones are being adopted by ordinary consumers, eager to build a complete multi-utility lifestyle tool rooted in the Web 2.0 culture. The App Store was not the first on the market, but its high visibility and ease of use has prompted players such as Nokia, RIM, and Google also to jump into the applications market.

According to report author Andrew Kitson: "As vendors increasingly open up the operating system software on their devices, so will the rate at which mobile handsets evolve into personalised Internet-centric mobile computers gather momentum. In this way, users are having an indirect impact on the way in which devices are changing their form and function as well as how they interact with their surroundings. Very soon, the majority of new phones will be smartphones."

Other findings include:   

  • By 2013, annual smartphone sales will reach around 300 million
  • Sales of smartphones will remain healthy during the recession as fewer mid-range devices compete for buyers' attentions and pricing becomes more attractive, while consumers will come to believe that they will be getting more for their money by buying high-end devices
  • Device vendors are seeing falling margins on handset sales and need to diversify into service provision with high-value content from which they and their network operator partners can profit


The global telecommunications equipment market grew by close to 5% in 2008, a rate of growth that involved a shift in the contribution made by handset components and infrastructure hardware, according to IDATE.

From a geographical standpoint, Asia was the prime source of growth – specifically China and India – which accounts for two-thirds of the increase in sales worldwide, while representing only just over 40% of the total market (and China and India combined accounting for less than 20%).Indian operators’ investments have increased by close to 50% a year since 2003, on average, or by seven times in five years. From a broader perspective, the Asia-Pacific region’s contribution to global spending on telecom networks increased by four points during that time, while Western Europe and North America lost six and five points, respectively. IDATE said that in mature markets, operators are tightening their belts further still to be able to maintain their margins, and are being particularly cautious about their investments. For equipment manufacturers, this means added pressure on sales, especially since the handset market, of which mobiles represent 90%, is also suffering a downturn after three to four years of double-digit growth. IDATE described these markets as having “ lifeless services markets - worsened in recent times by the prospect of a looming economic crisis.”In the infrastructure equipment segment, it is Chinese companies that are enjoying the strongest growth momentum by far and which no doubt have the best prospects when it comes to exports, as much to emerging markets as to mature ones. Huawei’s revenue increased six times between 2003 and 2008, during which time ZTE’s quadrupled. Among Western companies, IDATE says that Cisco and Ericsson have fared particularly well, thanks to growth in IP routing hardware sales for Cisco – helping the company multiply its sales by a factor of 2.5 in five years – and to the success of infrastructure-based services for Ericsson, whose sales nevertheless dipped in 2008.The big mergers, on the other hand, have translated into mediocre performances for their protagonists: Nokia Siemens and Alcatel Lucent reported sales in 2008 that were only just equal to 2003 levels. These results, and particularly the downwards slide since 2005-2006, can be seen to be due to the sluggish momentum in Europe and North America in particular. Meanwhile, the lack of critical mass has increased the pressure on smaller players such as Motorola and Nortel, in an environment where price wars are heating up – claiming Nortel as their first victim. Handset market also feeling the squeeze  The economic slowdown is also likely to increase its impact on mobile phone sales. IDATE remains ‘quite optimistic’ over the outlook for 2009, and states that the mobile phone market has progressed by 5% in 2008 reaching 1,200 units sold over the year. Mature markets where sales are driven by replacement should feel the greatest impact, with the possibility of negative sales in North America, Western Europe and Japan. For 2009 perspective, market warnings by major handset manufacturers and chipset suppliers, indicated that this year will remain extremely tough for every players of the mobile value chain. Sales should therefore be on the downturn reaching 1130 to 1140 units, a 5 to 6% decrease in volume.

Opportunities for 2009

At a time of economic crisis across the globe, combined with structural difficulties in the telecom equipment market, IDATE nevertheless asserts that there are still a number of opportunities to sustain equipment makers willing to rise to the challenge: §   large scale 3G mobile network rollouts in China and India;§   the drive to continue to reduce the digital divide in other emerging countries, with extensions of wireless networks;§   investments in ultra-fast broadband networks, particularly by governments;§   increasing ubiquity of managed services, especially outsourced networks.  The telecom equipment market is nonetheless likely to suffer a downturn in 2009, with its growth rate slipping to around 1% compared to the year before.

Spotigo has announced the launch of its fully integrated positioning solution HyPS, which can combine GPS and Spotigo's WiFi and Cell-ID positioning methods as inputs to calculate the position of devices.

HyPS integrates Spotigo's WiFi-based positioning solution and the Cell-ID-based positioning, and GPS when available on the device. This means that any device that contains a GPS chip and/or a WiFi card and/or a SIM card can be positioned. HyPS supports the smart management of all these different inputs in order to decide which position to choose as the most reliable and accurate one.

 "After focusing on WiFi-based positioning only, we see this fully integrated solution as the logical and consequent next step of our strategy. We are really proud to be able to offer a pure software-based solution that combines all available positioning technologies in the market", states Daniel Prümers, CEO of Spotigo. "Our customers can be sure that they will be able to use the best location information for their LBS based on the intelligent combination of different positioning methods".

HyPS is available for the most common platforms in the market and flexibly deployable in various different scenarios. This solution is targeted to hardware manufacturers and any kind of Location Based Service providers.

As a result of more than fifteen years of experience in the management of telecommunications networks, Comarch also now provides middle and large sized enterprises and their respective branches with a solution for managing their own IT infrastructure.

The solution provides fault and performance monitoring and features the integration of a wide range of functions. While combining Auto-Discovery, CMDB functionalities, SLA Management as well as an ITIL-based process environment, Comarch's IT Management system stands out due to its rapid adaptability to company growth thanks to the easy integration of brand new modules and functionalities.

The network quality can be monitored with the use of alarms or in the longer term through reports and statistics. A special reporting engine processes all data gathered in the database. The auto-discovery function enables automatic population of the CMDB with devices and network topology. CMDB data can be visualized using flexible concepts of views displaying hierarchies, relationships and network diagrams. SLA management allows designing, configuring, prioritizing and the monitoring of services and associated SLA contracts between the IT service provider and customer (internal or external). Process management realized by the inbuilt process engine can automatically distribute tasks related to failure rectification, performance optimization, SLA threats, configuration management, customer requests and many other operations.

Comarch IT Management provides high scalability as well as mature, robust functionalities for the integration and automation of network processes. This is a result of Comarch's longstanding experience in implementing network management solutions for the largest telecommunications operators. Comarch IT Management is based on the Comarch Network and Service Management platform that has been tested by numerous implementations in demanding telecommunication environments. Preconfigured components as well as predefined configurations that are harmonized with the IT environment allow a fast and easy implementation. Moreover, the system is easy to handle thanks to the seamless integration of functional modules within a visual environment. Therefore, Comarch IT Management meets the requirements of both small and large networks.

Acceleration in the deployment of on-portal mobile gambling services, combined with higher-profile activity in the mobile channel from leading casinos and betting firms, is expected to push global mobile wagers to nearly $5bn in 2009, according to a new report from Juniper Research.

The mobile gambling report found that improvements in the user interface of gambling applications and services had already led to a surge in the volume of gambling activity during 2008, and that - despite the global recession - the industry would see further substantive growth in 2009.

Mfuse wins Gold Future Mobile Award...
Juniper also announced that its Gold Future Mobile Award for Mobile Gambling had been given to Mfuse, after the company won a series of key contracts in 2008 - including William Hill and Sky Bet - and achieved remarkable levels of bet volumes over its proprietary software.

Marcus Wareham, chief executive of Mfuse commented: "Mfuse is extremely pleased to have won such a prestigious award and to have beaten a number of established and respected industry players. "

...while Spin3 wins Silver
The Silver Award for Mobile Gambling was given to industry pioneer Spin3, for developments including the first commercially available play-for-real casino games for the iPhone and the first integrated mobile operator billing system for mobile casinos.  "To be recognised by Juniper's Future Mobile Awards for the second year running is a terrific endorsement of our contribution to the mobile gaming industry," says Matti Zinder, Head of Spin3.

Security provider, Conax, reported 36% revenue growth in 2008 based on global sales of its smart card security solutions. Conax' success is highlighted by strong growth in leading industry markets Europe, India, China and Latin America.

Conax, originally a research project at global telecom operator Telenor, is today the third largest provider of content security globally for digital TV, and is now merging into new markets within video distribution. A security specialist that works with a strategic network of partners to deliver complete digital TV platforms, Conax' partner strategy has made it the fastest growing security provider in the global content security market.

Security solutions to 78 countries
In 2008, Conax increased card deliveries by 40% from 2007 and captured 58 new customers. Conax now delivers security solutions to more than 300 Digital-TV operators in 78 countries and has local staff in 10 countries around the globe.

"Conax focuses on providing security only, so in turn the Conax organisation is smaller and leaner than competitors that look to offer a wide range of services and products. Conax' growth and increasing global market share is a result of maintaining our focus on providing security solutions, a carefully developed global strategy and strong network of partners, "says Geir Bjørndal, EVP Sales & Marketing, Conax.

"A comprehensive digitalisation process is taking place globally, with an anticipated doubling of today's 350 million digital TV households by 2013", says Geir Bjørndal. Conax has gained a reputation worldwide as a secure and dependable security provider, and is now well positioned through its strategy to tap the growing digital-TV market. Additionally, many of our large customers are experiencing strong growth with the global digitalisation of TV and evolving markets, resulting in additional card sales."

"Since the internationalisation of Conax technology began in 2001, Conax has developed a broad customer base. Conax experienced 68% growth in the Indian market in just one year, and is now the market leader in Latin America. As many operators are now entering the start-phase of digitalisation, we are confident that a strong demand for our security solutions will continue," confirms Geir Bjørndal.

Jaxtr, a social communications specialist, has added mobile messaging operator TynTec to support its international SMS global coverage. Under the deal, TynTec will be the provider of SMS capabilities for Jaxtr's consumer-facing web-to-SMS service.

Jaxtr offers users free and low-cost local and international calling and SMS via its website.  It supports more than 10 million customers in 220 countries and its free, text-advertising supported international SMS service has already generated millions of messages since its launch in April 2008.

Using its proprietary SMS-C and multiple points of connectivity into the deep-level (SS7) global mobile network, TynTec offers high-speed, guaranteed delivery SMS to more than 400 networks in 160 countries.

By partnering with TynTec to provide global SMS termination, Jaxtr will ensure that its users can send SMS reliably and quickly to a huge number of international destinations.

Phillip Mobin CTO of Jaxtr, said: "We always look for providers that can offer our customers great international reach, timely delivery and utter reliability, and Tyntec is just such a company. TynTec's technical infrastructure means that it can offer this combination and that made them a great partner for this project."

"For a disruptive communications service like ours then user experience is everything - if our consumers suffer from delayed or lost messages it would reflect badly on our service as a whole.  By partnering with TynTec we know that we're offering customers the very best service we can."

Michael Kowalzik, CEO of TynTec, said: "Jaxtr is bringing a new model to mobile communications - combining VOIP and SMS telephony with an intuitive online interface, ad-funded model and social media capabilities." 

"Internet businesses are increasingly introducing an SMS functionality into their offerings and it is something that we support through our messaging infrastructure as well as our renowned reliability and international reach."

TM Forum, the world's premier industry group focused on business effectiveness for the communications, media and defense sectors, confirmed today that more than 80 attendees representing 35 companies participated in a recent defense industry meeting to look at the role of TM Forum standards in managing defense networks. This significant gathering demonstrated the U.S. Department of Defense DISA's commitment to the development and implementation of TM Forum best practices and standards in the industry.

The milestone meeting was co-hosted by TM Forum and MITRE, a not-for-profit organization chartered to work in the public interest as a federally funded research and development center. The meeting - held at MITRE's offices in McLean, VA - forms an important building block in the development of the Forum's Defense Interest Group, which was formed in June 2008. The interest group focuses on enabling collaboration between key players to adapt TM Forum standards for the defense industry, allowing service providers, product vendors, and system integrators meet the needs of government defense departments including the U.S. Department of Defense (DoD) and NATO.

According to Bob Natale, of MITRE and co-Chair of the TM Forum's Defense Interest Group, "As part of its industry outreach, collaboration, and information sharing efforts on behalf of our DoD sponsors, MITRE was delighted to host this event.  We were very pleased with the number and quality of product vendors and solution integrators who attended, and with the productive interaction among them, the TM Forum representatives, and personnel from leading DoD NetOps organizations.  We are confident that this event - and others organized by the TM Forum's Defense Interest Group in the future - will help to foster an ever greater selection of standards-based interoperable COTS solutions that better meet DoD needs in the network operations and management domain."

Speakers at the meeting included:

  • Martin Creaner, TM Forum President and CTO, presenting the TM Forum's mission, membership, standards & value proposition;
  • Manuel Hermosilla, OSS Chief for DISA, presenting the Systems Integration role from a DISN OSS Perspective and the need for TM Forum standards;
  • LTC John Quigg, NetOps Technical Director for the Joint Task Force Global Network Operations (JTF-GNO), presenting TM Forum standards and the Global Information Grid (GIG) NetOps perspective;
  • Bob Natale, MITRE and TM Forum Defense Interest Group co-chair, and Ms. Christy Coffey, TM Forum Defense Sector Head, presenting an introduction to the TM Forum's Defense Interest Group and its work-in-progress;

Martin Creaner, President, TM Forum commented "It is very encouraging to see the defense industry adopting TM Forum standards.  While the application scenarios are different from the traditional telecom applications, the core operations management challenges are the same - namely delivering reliable services to customers in a secure, predictable and well managed fashion. We are committed to work more closely with the defense industry over the coming year to ensure our standards continue to meet their needs."

Derdack, a provider of mobile messaging platforms and notification workflow software, today announced that Boehringer Ingelheim France, part of a major pharmaceutical company, has completed the implementation of a centralised notification workflow hub using message master Enterprise Alert.

Boehringer Ingelheim France has a large number of IT systems supporting its general business requirements, e.g. an Enterprise Resource Planning (ERP) system.  In order to monitor each system, the company used a number of different software packages.  In the event of an IT fault, the monitoring systems were capable of generating and sending an alert to a member of the on-call support team.  However, whilst reviewing its monitoring and alerting processes, Boehringer Ingelheim France realised a dedicated product to manage notification workflow was required.

Anthony Dumais, System Administrator and Project Leader, Boehringer Ingelheim France said, “We have seen a rapid ROI on this project and we are more proactive in how we deal with alerts.  message master Enterprise Alert is critical to our ability to meet and exceed 99.9% system uptime, and thus ensure our business continuity.  The support for multi-channel notification workflow, allied to the ease of use and deployment have validated our decision.”

Boehringer Ingelheim France implemented message master Enterprise Alert as part of a project to consolidate, rationalise and update all of its monitoring systems.  message master Enterprise Alert now acts as a centralised notification workflow hub.  If there is a problem such as an IT hardware failure, the relevant monitoring system generates an alert and this is sent to message master Enterprise Alert.

Huawei Technologies, a specialist in providing next-generation telecommunication solutions to operators, today announced that, responding to the urgent needs of the Austrian market, it has successfully implemented a replacement of T-Mobile Austria's core data network three months ahead of planned schedule. 

T-Mobile Austria, which has offered high-speed mobile data network using 3G technology, had earlier selected Huawei's Intelligent IP core packet network to replace the existing system. Huawei moved the schedule ahead by 3 months, which brought 50% reduction in the planned deployment schedule of SGSN. This was accomplished without any impact on existing customer services and without compromising any of the rigorous testing, says Huawei.

In addition to the ability to handle large amounts of user data - up to 30Gbps - Huawei packet switch core network has the ability to intelligently route and manage customer data based on the needs of T-Mobile and its customers.  By responding to the protocols, destination and other usage information, the Intelligent IP packet switch core provides service tailored to each type of session and supports the creation of new services.  Beyond the current needs, Huawei's system is built on a platform that is equipped to support next generation mobile broadband, known as LTE (Long Term Evolution).  By simply loading new software, the system can be upgraded to support the new functionality of LTE/SAE.

Mr. Jim Burke, CTO of T-Mobile Austria, said: "Given Huawei's dedicated expert team and advanced packet switch core network solution, Huawei really surprised us by this flawless delivery. They fulfilled our expectations and we are proud of the result. As a company we are always looking for new ways to demonstrate our continuing track record as an innovator in the Austrian marketplace."

"Being customer-centric is one of Huawei's strategies and a key to our success," said Mr. Cai Liqun, president of Huawei Core Network. "We spared no effort to help T-Mobile complete their packet core project and shorten time to market with outstanding quality. The packet core will help T-Mobile maintain its leadership in the mobile Internet era and is an outstanding example of the large-scale commercial application of a new-generation packet core network."

A new report from Juniper Research has warned that, while its best case forecasts estimate that the mobile entertainment market will reach nearly $36bn in 2010, revenue growth will be markedly lower if the global recession fails to bottom-out over the next twelve months.

Using a scenario-based approach to assess the impact of the recession on the mobile entertainment industry, the report found that average annual growth over the next two years declines from nearly 19% under the best case scenario to less than 7% in the worst case, with mobile TV, user-generated content and music amongst those sectors which are particularly exposed.

Lower discretionary spend on services and handsets were amongst the major contributory factors to the decline in top-line entertainment service revenues, although the report found that other attendant factors - such as a lack of available funding to finance the development of new applications, and faster migration to ad-funded services - would also impact on revenue growth over the forecast period.

According to mobile entertainment report author Dr Windsor Holden, "Some entertainment services appear to be highly susceptible to the downturn. Furthermore, given that operators will perceive that consumers will be increasingly reluctant - or unable - to purchase content, they may in turn be less likely to roll out expensive, higher risk services: a dedicated mobile broadcast TV network is a prime example".

However, the Juniper report found that some sectors, such as adult services and gambling, were less exposed than others: it noted that for mobile gambling, there was a possible upside in the migration of wagers from physical to remote sites with consumers going out less and instead placing bets via the mobile or PC.

Other findings from the report included:

  • Under all scenarios, mobile music will remain the largest single mobile entertainment sector, despite the continuing decline in revenues from ringtones
  • In addition to the negative impact of the downturn, growth in service deployment and adoption remains constrained by the excessive cost of data services across many markets.


Ortiva Wireless, a specialist in dynamic delivery of rich mobile content, has today announced that Mobix Interactive, a specialist in enabling mobile video-on-demand and TV services, can now provide its clients with a premium solution for delivering enhanced video and TV services following the integration of Ortiva's mobile Video Optimization Gateway (mVOG) into Mobix's Adrenalin platform.

Ortiva's mVOG, being deployed by Vodafone Portugal, is claimed to deliver the highest quality mobile video viewing experience in varying network conditions by adapting streaming video content in real-time, based on the individual subscriber's changing network conditions. By dynamically shaping video content to each subscriber, mVOG is said to ensure the smoothest and clearest user experience possible, a key factor for driving subscriber uptake, increasing time of video consumption and growing revenue.

Mobix Interactive, an On Demand Group/SeaChange company, provides the enabling technology to deploy mobile video services for network operators including O2, 3 and Vodacom.  Mobix's exclusive agreement to integrate mVOG into its Adrenalin platform, offered as a managed service environment, provides its clients with a premium solution to achieve an improved quality of service that will distinguish Mobix above its competitors.

"As we migrate to longer form programming we need to ensure a better user experience for our customers and their subscribers," said Damian Mulcock, CEO of Mobix Interactive. "Whilst networks are getting quicker, they are still subject to a high degree of variability in terms of both noise and bandwidth. We are delighted to have integrated Ortiva's adaptive technology into our Adrenalin platform to help overcome these challenges. Using this proven technology, our customers can be confident that this premium solution can provide the competitive advantage they need to build stronger, more loyal viewing audiences and drive greater revenues."

"Our mVOG solution, with its superior viewability, has demonstrated that all mobile video delivery solutions are not created equal," said Marc Zionts, Ortiva CEO. "We are excited to work closely with Mobix Interactive to get more viewers on board by meeting the ‘at home' experience standard subscribers demand. This high profile installation further validates the value and ROI of our mVOG solution."