European Communications

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Keep up with all the latest news affecting European telcos from regulation and financial results to developments in network sharing, billing and innovative new content.

Vodafone Czech Republic launches mobile advertising with Amobee

Vodafone Czech Republic and Amobee Media Systems have announced the commercial launch of a new mobile advertising service. Using Amobee's Media System, Vodafone CZ will display advertising in its Vodafone live! portal, as well as its messaging services and games downloads.

Amobee was selected by Vodafone CZ based on its ability to provide a holistic mobile advertising solution and the robustness of its system. Amobee is inserting targeted, interactive advertisements into several Vodafone CZ communication and entertainment services using a single, advertising server. Amobee's media system is composed of an off-line campaign management system and an on-line ad-server enabling the delivery of relevant advertising impressions in all mobile services (Games, on and off portal browsing, video, music, SMS, MMS, IM, search, user generated applications etc).

Amobee's Media System enables Vodafone CZ to deliver a potentially powerful new media channel to advertisers and brands. In particular Vodafone CZ is using the Amobee Media System to launch a messaging service to students allowing them to send free SMS messages throughout the entire school year in exchange for receiving advertising.

"We are pioneers of Mobile Advertising on the Czech market and leading the rest of the Vodafone globally with our solution," said Grahame Maher, CEO at Vodafone CZ. "The Amobee platform launch is a first for Vodafone in the Czech Republic. This has given us a tool to accelerate the deployment of ad-funded services and provides us with a new revenue stream and media channel by engaging brands and advertisers. We are confident both our subscribers and advertisers will be satisfied with the value this new service will provide."

"The industry is united in recognising the potential of mobile as a media channel in its own right - allowing advertisers to deliver their messages in a more personal, relevant and contextual way than has ever been possible in the past," said Zohar Levkovitz, CEO of Amobee. "Vodafone's launch in the Czech Republic signals a new role for mobile operators in the advertising world, creating an entirely new channel for advertisers and a new way for consumers to enjoy more mobile services."

Ericsson and Vodafone Netherlands in 'world-first' deployment of Automatic Data Retention Solution

Ericsson has signed a turnkey contract with Vodafone Netherlands to deploy the Ericsson Automatic Data Retention Solution (ADRS), bringing the operator in line with a new EU directive, and marking a 'world-first' deployment of the Ericsson ADRS.

Under the contract, Ericsson will deliver a turnkey solution - from systems integration to business support systems - for Vodafone Netherlands' existing network.

Ericsson's solution enables operators to collect, store and deliver data in accordance with EU directive 2006/24/EC on data retention. Under the directive, operators must store traffic data for up to 24 months. The directive is set to be incorporated into national laws by September 15, 2007, and will eventually become mandatory for all European operators.

Fredrik Alatalo, Head of Ericsson's Core and IMS product line, says: "This deal extends Ericsson's long-standing relationship with Vodafone Netherlands, and the world-first deployment of Ericsson ADRS marks an industry milestone. Ericsson's end-to-end solution provides flexibility and scalability and is compliant with national regulations regarding data availability, integrity and protection."

Pipex Wireless chooses AXIOSS for city WiMAX installations

Axiom Systems, a leader in service fulfillment and service assembly solutions, has announced that Pipex Wireless, owned by Pipex Group and Intel Capital and the only provider of WiMAX services in the UK, has chosen Axiom Systems to support the country's largest wholesale WiMAX Access network.  

Pipex Wireless will use the AXIOSS Suite to automate service provisioning thus speeding up and improving accuracy within the fulfillment process. They will also use the Suite to add new and alter existing services quickly, with reusable components.  Like other service providers that use the componentized AXIOSS Suite, Pipex Wireless' aim is to have a flexible and fast approach to service creation. The project will roll out to major cities in the UK starting with "Go Live" in Manchester later this year.  

"In selecting Axiom Systems, Pipex Wireless was most impressed by the speed and ease with which AXIOSS can provision new services," said Brendan O'Rourke, COO at Pipex Wireless. "This will be a groundbreaking telecommunications project, the first commercial deployment of WiMAX in the UK, which will launch a new generation of personal broadband services for our customers."   He continues, "We required an advanced solution with a record of successful installations and AXIOSS was the most effective at helping Pipex Wireless achieve this goal."  

"Communications providers such as Pipex Wireless are all now looking to automate the assembly of existing components in their architecture, so that time-to-market for new products can be measured in minutes rather than months," said Gareth Senior, CEO of Axiom Systems. "As a service creation platform that takes a modular approach in itself, AXIOSS is uniquely placed to help companies like Pipex Wireless achieve a rapid return on their investment and adopt a framework that enables them to take advantage of the product opportunities presented by the latest emerging technologies."  

Pipex Wireless will be speaking with Axiom Systems on the 6th November 2007 at the TM Forum Management World Americas conference in Dallas.

Elisa launches Mobile Instant Messaging across Finland powered by Colibria

Elisa, a leading Finnish communications service company, has announced the launch of its Windows Live Messenger mobile service provided by Colibria. The service enables over 2.2m subscribers to chat instantly with friends and colleagues whether via mobile handset or PC.
The new Windows Live Messenger service fuses the feature-rich experience of internet IM with the intimate, engaging nature of mobile. Colibria's end-to-end Mobile Instant Messaging (MIM) solution supports an intuitive, personal experience built on its award-winning server and client technology. The immediate and expressive nature of MIM with dialogue history and emoticons allows for a richer, more community focused messaging experience.
Mikko Mattinen, Head of Content Services at Elisa commented, "Mobilising IM users and encouraging a new community of messenger users is key to our position as a leading innovator in this market. We are happy to start co-operation with Colibria and trust their technology."
Keith Gibson, CEO at Colibria commented, "Providing a dynamic and intuitive platform for Elisa to bring together PC IM users and mobile subscribers will create a superior community messaging experience for customers. In addition to enabling the best possible user experience, the new MIM service provides the opportunity to drive ARPU with increased data usage and additional services."
The Windows Live Messenger solution from Colibria will be enhanced with its Subscription Server and Download Server. The Subscription Server supports the operator's marketing campaigns and multiple subscription charging models while the Download Manager enables the creation of push and pull models for downloads and upgrades of each device's client software.

Nokia to acquire mobile advertising specialist

Nokia and Enpocket have announced that they have entered into a definitive agreement for Nokia to acquire Enpocket. Enpocket is a specialist in mobile advertising, providing technology and services that allow brands to plan, create, execute, measure and optimize mobile advertising campaigns around the world.

By acquiring Enpocket, Nokia says it will accelerate the scaling of its mobile advertising business, leveraging Enpocket's platform and strong partnerships with advertisers, publishers and operators. In addition to key assets, through this transaction Nokia is gaining a team with strong expertise in global mobile advertising across disciplines.

"Nokia has already announced its intention to be a leading company in consumer Internet services and we believe that mobile advertising will be an important element in monetizing those services for our customers and partners. Enpocket's mature leading edge platform and people expertise are a strong fit with Nokia existing capabilities in the mobile advertising market," said Tero Ojanpera, Chief Technology Officer, Nokia. "This acquisition is a game changing move to bring the reach and depth of Nokia to organize the market across the world, and make it easier for an ecosystem to develop."

Enpocket is a privately-owned company, established in 2001 and headquartered in Boston, Massachusetts, US. The technology that drives the Enpocket platform is a mobile advertising campaign management and delivery system distinguished by advanced consumer insight, targeting, and measurement. The platform can deliver mobile advertising across multiple formats including SMS, MMS, mobile Internet advertising, and video.

"Effective interactive advertising on the mobile device can create tremendous value for the mobile industry while bringing new Internet services to people around the world," said Enpocket President and Chief Executive Officer, Mike Baker. "Enpocket and Nokia are combining to provide the leadership needed to define, build and standardize globally the business of mobile advertising so that brands can easily and efficiently engage consumers on their personal devices."

The agreement is subject to customary closing conditions and is expected to close in the fourth quarter of 2007.

Ericsson upgrades 3 Scandinavia's HSPA services to 7.2Mbps downlink

Ericsson has upgraded 3 Scandinavia's network with enhanced mobile broadband services with downlink speeds up to 7.2Mbps and uplink speeds of 1.4Mbps. The "turbocharged" network is live in major Swedish cities from today.

The upgrade gives 3's customers even faster access to mobile broadband services including internet surfing, video, TV, music and faster uploading of data. Users will see little or no difference between using a fixed connection at home or via HSPA from anywhere else.

Peder Ramel, CEO of 3 Scandinavia says: "We are proud to be one of the first operators in the world to upgrade Turbo 3G service to even higher speeds. The Ericsson technology allows us to take mobile broadband to the next level.

Mikael Bäckström, President of Ericsson Nordic and Baltics, says: "With this upgrade, 3 is the one of the first operators to offer consumer and enterprise customers richer services at unparalleled speeds. We are proud to be supplier to 3's successful Turbo 3G service.

Under the agreement, Ericsson will provide hardware, software and services related to HSPA 7.2 and Enhanced Uplink. 3 and Ericsson will continue to extend network coverage and upgrade to higher HSPA speeds throughout 2007.

Orga Systems preferred supplier for mobilkom austria group

Orga Systems the leading expert in convergent real-time billing, has been selected as the preferred supplier for prepaid real-time billing and customer loyalty management by mobilkom austria group, the leading mobile service provider in Central and Eastern Europe (CEE).   mobilkom austria has deployed Orga Systems’ OPSC real-time billing system and OBMS Bonus Management System at its mobile subsidiary in Serbia (Vip mobile).  Orga Systems has enabled mobilkom austria to launch Serbias newest operator Vip mobile, which offers advanced mobile services. mobilkom austria won the third GSM 900/1800 and UMTS (3G) license in Serbia in November 2006. The license conditions included a requirement to launch operations within six months. Therefore it was important for Vip mobile to be launched without delay. “Vip mobile aimed to start the new mobile license operations in Serbia without delay. We intend to take advantage of experience within the mobilkom austria group selecting trusted vendors like Orga Systems to support our successful operation. As a key reason for awarding this contract to Orga Systems Vip mobile has given highest priority to company engagement, system integration and performance, things Orga Systems has proven continuously to us in the past”, says Darko Parun, CTO of VIP mobile. The new contract builds upon a successful and long-standing relationship between mobilkom austria group and Orga Systems in Europe. mobilkom austria has been using Orga System’s OPSC Billing System since 1997 to handle real-time billing of its B-FREE and prepaid Vodafone live! customers in Austria.

Adax Europe signs strategic partnership with Israeli partner EPS-Tech

Adax Europe Ltd, an industry leader in high performance signaling infrastructure, has announced a strategic partnership with EPS-Tech a leading Israeli system integrator, strengthening Adax's position in the middle eastern markets.

The appointment of a sales partner has become necessary due to the accelerating demand for telecom infrastructure in Israel and surrounding countries. Under the terms of the agreement EPS-Tech will support Adax's expansion with a range of joint marketing and commercial activities, and will distribute Adax's market leading SS7, ATM and IP product portfolio to leading telecom companies in the Middle East. In addition they will also offer local support.

"EPS-Tech is thrilled to be distributing Adax's products to the Middle East" comments Shahar Ner-Gaon, System Architecture Engineer for EPS-Tech." Adax's SS7, ATM, and IP product suite is considered to be best of breed due to the performance, reliability, scalability, ease of use and most of all the protection in investment it offers customers through their single software driver and consistent API. Thanks to this partnership we will be able to meet the demands and requirements of our customers in developing next generation infrastructure, and introduce new services to the country."

Robin Kent, Director, European Operations at Adax comments "EPS-Tech is well known for providing their customers with the highest class embedded computing solutions and we are overjoyed to become part of their extensive product portfolio. We are extremely confident that their extensive knowledge and experience in the telecommunications market will open up new opportunities for both companies. This partnership will not only benefit new customers, it will bring value to existing customers for EPS-Tech and Adax".

Adax offers a complete set of protocol controllers and software that cover a vast range of signaling protocols and popular hardware formats to provide the right solution for any signaling requirement. Adax high performance products are available for SS7, ATM, and IP protocols and with EPS-Tech's ability to provide superior professional services and support, it is certain that this partnership will bring fantastic opportunities to both parties and to customers in the Middle East.

Axiom Systems signs strategic agreement with BI Telecom to target communication service providers in Russia and CIS

Axiom Systems, a leader in service fulfillment software for communications service providers, has today announced BI Telecom, a leading OSS/BSS consulting company and systems integrator providing advanced technology services, as a Value Added Reseller in Russia and CIS. The combined proposition will enable service providers to launch revenue generating next-generation services such as Triple-Play, IPTV and VoIP to a new media hungry region.
Together, the two companies will offer the AXIOSS service fulfilment suite which incorporates Order Management, Service Inventory and Service Activation. BI Telecom will also be able to provide their customers with Axiom Systems' new Active Catalog product. The Active Catalog is a service design and process orchestration platform which enables products and services to be built from robust, reusable components. BI Telecom will add additional value to any project with its expertise and market leadership in systems integration.  

Roman Tkachev, Deputy CEO, Director of ICT Department at BI Telecom said, "It has become crucial for service providers' OSS platforms to be highly flexible, yet robust to be able to succeed in today's highly competitive Telco marketplace. Axiom Systems' service fulfillment products have a history of success with some of the most profitable Telcos in the world. Utilising this advanced software system whilst drawing on BI Telecoms integration expertise, will ensure service providers in the Russia and CIS region share in the success and achieve a cost effective and timely approach to the design, creation, and launch of new products and services."  

Peter Middleton, VP of Alliances, Axiom Systems commented, "As the complexity of service creation continues in the industry due to increased variation and differentiation, service providers have to cope with supporting a number of different technologies, services and vast customer bases. Our real-life experience in real-time service creation and delivery with industry leaders demonstrate that Axiom Systems and its partners provide the system agility and scalability needed to ensure customer loyalty while delivering a cost-effective solution with superior convergent capabilities."