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The Femto Forum, the independent industry and operator association that supports femtocell deployment worldwide, has announced the results of research into the femtocell business case for 3G, WiMAX and LTE operators trying to manage the surge in data usage from smartphones, dongles and iPad like internet access devices. The research is said to have found that operators can use femtocells to efficiently manage rapidly growing mobile broadband usage while also making a healthy return on their investment - in typical cases by more than ten times. The study was carried out by Signals Research Group (SRG), a US-based wireless telecommunications consultancy, and the full results will be presented in a dedicated daily session at Mobile World Congress (MWC) in the femtozone.

This 2010 report is a natural follow-on to the 2009 report published at MWC last year. The earlier report - which considered assumptions based on consumer behavior in 2009 - found that average household lifetime value increased by more than a factor of 2 across a range of scenarios and that macro-cell offload was a significant factor in the case of USB dongle users.
The new report examines the near future when mobile broadband services are truly mass market across the world and customers have solid 3G and some next generation mobile broadband service choices.

The research looked at the impact of femtocells on a variety of operator scenarios both large and small, both incumbent and new entrant. Specifically, these studies included a 3G operator looking to improve the mobile broadband business case using femtocells across four different consumer and enterprise market segments, a European 3G femtocell operator upgrading to LTE and a greenfield operator deploying either LTE or WiMAX in Asia.

The research reached the following conclusions:

. The business case, while compelling in 2009, improves further as
data use continues to increase and as operators move from purely coverage-driven femtocell deployments to ones based on macrocell-offload, performance enhancement, and personalized home-zone and office-zone services

. In all of the 3G and next generation cases studied using a customer
lifetime perspective, the macrocell-offload network savings exceed the cost of the femtocell. This suggests that the risk an operator takes in supplying the market with femtocells is lower than some believed

. A operator offering either 3G or dual-mode LTE/HSPA femtocells is
able to realize a return of 10 times on their LTE/HSPA femtocell service investment across a wide range of mobile broadband customers

. A operator offering 3G femtocells is able to double the customer
lifetime value of carefully targeted mobile broadband households

. A sample European operator with 10 million subscribers deploying
femtocells to 10% of their customer base is able to realize a return on their incremental femtocell investments of more than 10 times

. A business case exists even for a regional operator deploying only a
few thousand femtocells

. A new entrant deploying LTE or WiMAX can dramatically improve
customer experience by providing each new subscriber with a femtocell.  A study in a major Asian market indicates that an operator could fund such a mass deployment of femtocells by deferring macro cellular rollouts for 36 months in as little as 7.5% of the planned coverage area

"Wireless data has reached a tipping point.  As the mass market embraces mobile data, and as rich media reaches the device-top, operators are confronted with an exponentially increasing demand for traffic.  Femtocells - strategically placed - offer the operator a powerful tool to contain escalating network costs and to significantly enhance the end user experience," said J. Randolph Luening, VP Wireless Economics, Signals Research Group, LLC.

"Over the past 12 months there has been an explosion in data usage due to dongles, netbooks and touchscreen smartphones. Now that tablets like the iPad promise to further add to the network load, operators are looking at new and innovative ways to leverage this growth and turn it into an opportunity," said Simon Saunders, The Femto Forum's Chairman. "This report provides a detailed insight into the operator business case for employing femtocells in existing or new networks. It is now clear that femtocells properly targeted to complement and enhance macrocell deployments represent the most economical means for operators to deliver a managed mobile broadband service that meets subscriber capacity and service quality demands."


NextiraOne, European specialist in communications services, has implemented a new communications infrastructure for the Resl Hotel Resort in Flachau in Austria, combining the need for tradition, comfort and relaxation  with the most modern, professional and secure technologies for all age groups and interests.

Following a comprehensive building and extension programme, the Reslwirt Hotel Group commissioned its long-standing communications partner NextiraOne to integrate and harmonise the telephone systems for the newly added Landhaus Emmi, Hotel Garni Ennshof and Chalet Schneiderhäusl to create a single integrated communications solution.

NextiraOne extended the existing Alcatel-Lucent Telephony and DECT system in the main hotel building to cover all the new buildings. Around 120 new extensions and 10 new DECTs now provide state-of-the-art IP telephony via a single voice infrastructure. The network also incorporates the hotel‘s guest invoicing system and a link between the main server and the front office handles checking in and checking out functions in the main and satellite buildings.

In addition, all four guesthouses have been networked with wireless local area network (WLAN) technology to provide mobile data communications. Around 26 WLAN and a further 21 DECT stations provide high performance communications for mobile voice and data services across the whole of the Resl Resort's site. Guests are provided with broadband internet access in every room via the wireless LAN. Security is assured through an authentication process where each guest is given a voucher with a unique username and password. Public internet terminals are also available throughout the buildings.

Furthermore guest can receive information digitally through the television in their rooms using a multimedia "Infotainment" system by Goingsoft. The system provides information about current offers in the hotels, plus TV and programme guides. Local weather reports, news and comprehensive tourist information about the Flachau area are all available at the touch of a button - everything from ski courses in the region‘s ski schools to local taxi rates.

The new telephony and network solution was specifically designed to support the mobility of the Resl Resort's 50 employees - mobile data services via the WLAN and DECT telephones ensure better availability of staff and an optimal customer service throughout the hotels. 

"We want our guests to feel at home while they are on holiday and that means offering extensive comfort of the very highest standards. As our long-standing partner, NextiraOne has helped us to develop a comprehensive communications system that allows us to offer our visitors the very best information services" says Daniel Warter, Managing Director of Resl's Resort.

Margarete Schramböck, Vice President Germany & Austria NextiraOne, highlights the new challenges in the tourist industry: "We have been looking after the Hotel Reslwirt's telephony for a long time and over the years have observed the growth and development of Infotainment in the hospitality sector. Guests should not have to give up the comfort and convenience of home when they are on holiday. Our aim therefore was to create a communications system for guests and staff that would provide for all their needs."

NextiraOne will also be responsible for providing ongoing comprehensive support and maintenance for the Resl Resort's voice and data communications network.

Anite, a global specialist in testing technology for the wireless industry, will demonstrate its latest LTE developments at Mobile World Congress. The demonstrations include LTE FDD, and TD-LTE test solutions in collaboration with the Blue Wonder Communications LTE baseband solution, which incorporates the LTE protocol stack provided by 4M Wireless.

The demonstration will take place at the Anite stand, as well as the 4M Wireless stand, at Mobile World Congress.

This demonstration is said to be significant because it will showcase the world's first FDD/TD-LTE multimode terminal platform, by running multiple live video streams, VoIP and video conferencing applications. The LTE reference terminal consists of the recently launched em­bed­dable LTE modem IP pro­duct by Blue Wonder "BWC200", integrated with the 4M Wireless PS100 LTE protocol stack. To support smooth system integration, the complete LTE reference terminal is comprehensively tested with the Anite Development Toolset.

The Anite Development Toolset is a protocol development test solution that provides an integrated suite of tools that support all phases of wireless terminal development. For this demonstration, the Anite Development Toolset is being used with the Anite 9000 Mobile Test Accelerator to emulate an LTE network for both FDD and TD-LTE.

"Our customers are looking for test solutions that will help accelerate their testing and reduce time to market for their LTE devices", said Paul Beaver, 3GPP Business Unit Director, Anite. "At the same time our customers need tools that ensure that the LTE user experience lives up to consumer expectations. Our work with Blue Wonder and 4M Wireless prove that Anite's LTE solutions are at the forefront of meeting this challenge."

Blue Wonder's BWC200 modem IP is fully 3GPP Release 8 compliant up to category 4, and optimized for lowest power consumption and smallest chip area. "This combination of multi-mode LTE support implemented into an optimized IP design is essential to our customers who aim to address the mass market for LTE," says Peter Meyer, Managing Director and Head of Development at Blue Wonder Communications.

An important enabler of the demonstration is the 4M Wireless protocol software consisting of the 3GPP Release 8 LTE Layer 2, Layer 3 and NAS protocol layers with Inter-RAT handover capabilities. The stack has been through comprehensive interoperability tests with leading LTE infrastructure vendors and is presently the most widely used LTE terminal protocol stack in the industry. "4M Wireless has been at the forefront of LTE protocol stack development and we have successfully delivered our product to several customers and partners," said Atif Malik, CEO of 4M Wireless. "We are delighted to be part of this demonstration with Blue Wonder Communications and Anite as it proves the interoperability of our offerings and our ability to provide a standards compliant product for LTE terminals."

NEC has announced the addition of a new femtocell access point from Ubiquisys, to its end-to-end femtocell solution.  The NEC FP810 femtocell access point will be available to mobile operators in April 2010.

"One of the main concerns of mobile operators has been to understand the business case for femtocells.  The launch of the NEC FP810 proves how we are meeting that challenge by providing mobile operators with a low-price, high-performance and low-energy-consumption device," said Richard Hanscott, vice president, NEC Europe.

The NEC FP810 is a discreet size - eight centimetres - and delivers high capacity and performance: it is capable of up to eight simultaneous calls and supports HSPA (High Speed Packet Access).   It consumes less than 5W of power which is below the EC code of conduct power consumption targets and up to three times lower than most commercially available femtocells.

"We have a proven track record with NEC in providing cutting-edge femtocell solutions to mobile operators and understand the challenges they face.  Our collaboration with NEC meets these challenges by providing a low-cost femtocell solution with high performance and low-energy consumption," said Chris Gilbert, chief executive officer, Ubiquisys.

The NEC FP810 is powered by the Femto-Engine software from Ubiquisys which has patented Self Organising Networks (SON) capabilities that provide continuous spectrum monitoring, self-adapting radio resource management and integral optimised timing synchronization.

Conformance test systems for the wireless communications industry vary a lot in their usability. This makes the handling of different test systems from different manufacturers complicated for the test system operators and engineers. Test systems require expert know-how and understanding if users want to make sure that they generate correct and reproducible results. 7 layers, a global group of test & service centers for the wireless communications industry, has overcome these difficulties by connecting the large number of test systems in their test laboratories to the InterLab Software System. Protocol and RF test systems plus all InterLab Test Solutions from 7 layers are run via so called "Test Engines". Many in-house test laboratories for wireless communications devices can now benefit from using the InterLab Test Engines for their own test equipment!

By connecting test equipment to InterLab Test Engines users benefit from a number of simplifications:

1. Test systems from different test system manufacturers all come with a different user interface - a serious source of error, which users can overcome by connecting their test equipment to the InterLab Test Engines. This way all connected test systems can be handled via one and the same user interface and test system operators do not need to be familiar with the different user interfaces of individual test systems in order to carry out the tests.
2. The InterLab Test Engine works with pre-defined configuration settings. Only the most important product features need to be tuned in so that the tests run automatically with the correct configuration. The Test Engine controls the test system and automatically creates comprehensive reports.
3. A specially designed, automated Test-SIM is part of the test engine. Test-SIMs of the InterLab Test Engines are automatically correctly configured. It is no longer necessary to tune them in manually according to the respective tests.
4. Both the test systems and the device-under-test can be automated for 24/7 test runs with the help of an  Electrical Man-Machine Interface (EMMI). This way test laboratories can be used to their full capacity. Errors due to incorrect handling of the test system or the device-under-test, or inconsistencies with previous handling, can be eliminated.  

Currently 7 layers has connected the following test systems to the InterLab Test Engines:

- Aeroflex 6401
- Comprion IT3
- InnoWireless AWT 800A
- R&S CMW500
- R&S TS8950
- combined Use of R&S or ANITE protocol testers with various SIM Simulators

Others to follow.

"Our clients are very satisfied with the ease of use, added reliability and 24/7 test time capacity which they have gained by handling their test systems via the InterLab Test Engines", explains Frank Spiller, Team Manager of the 7 layers Systems House. "Test Engines can either be used as stand-alone solutions or in connection with the complete InterLab Software System, which is ideal if you want to optimize the complete management of your R&D and/ or test laboratories."

Squire Technologies, combining SS7 and VoIP products and services, has announced the launch of two new SMS products for SS7 operators wishing to offer SMS services.

The SMS Gateway joins the SMSC Short Message Service Center as part of the SMS product range giving entry level access and up to carrier grade network control to service providers. Supported functions include Optimised Flow Control, High Availability, Full SMPP support, TDM/IP networks via SIGTRAN and high message transaction rates.

With the continuing growth and success of SMS traffic worldwide, the SMSC Short Message Service Center and SMS Gateway can offer operators with existing SS7 interconnects the ability to maximise their revenue, by directly offering SMS services.

Building on Squire Technologies' core SS7 expertise the SVI-SMSC Short Message Service Center and SVI-SMSG SMS Gateway provide a highly flexible, configurable and scalable carrier grade product set, offering operators the ability to control high SMS transmission rates. 

"Our product strategy has evolved to meet the changing needs of customers and this an extremely important development for Squire Technologies. This clearly shows how the extensive SVI product range allows clients to enhance and extend their existing networks," said Simon Dinnage, Business Development Director, Squire Technologies.

Test equipment specialist, Comprion, will present the first solution for LTE/USIM handset conformance testing according to 3GPP TS 31.121 USIM Rel­8. Comprion SIMfony LTE was developed with support of Rohde & Schwarz, the test and measurement specialist, and will be shown for the first time at Mobile World Congress.

Comprion SIMfony LTE consists of the Rohde & Schwarz network simulator R&SCMW500 and the GCF/PTCRB validated (U)SIM simulator IT³ Platform for conformance testing. The solution will also be available with the pre­conformance tester IT³ Prove!. The IT³ Platform is the heart of Comprion's terminal testing solution and is validated as a platform for conformance testing at GCF and PTCRB. Besides the ability to execute pre­defined test suites, it is a fully configurable analogue and logical card simulator for testing mobile handsets and Smart Card interface technologies.

The R&SCMW500 is the single­box radio communica­tions tester that supports the largest number of technologies, including LTE. This enables the possibility to run test cases using several radio access technologies on a single­box which is also necessary for new USIM TCs requiring an LTE/W­CDMA or LTE/GSM environment.

"Thanks to the combined expertise of Rohde & Schwarz in network simulation and Comprion in USIM interface testing, Comprion has developed a pioneering solution for combined LTE/USIM testing. The R&SCMW500 integrates perfectly into the SIMfony LTE system." said Comprion's Managing Director Michael Wehmeier on the collaboration.

NEC and PacketVideo announced today that they will partner to demonstrate new rich mobile applications for NEC's femtocell solutions, including its Home Gateway service, at Mobile World Congress.  NEC has incorporated PV's MediaFusion content management and delivery platform and TwonkyMedia connected home application into its femtocell solutions, enabling mobile operators to offer consumers indoor, high-speed access to media services. 

"Femtocell offers new revenue streams for mobile operators which strengthens the business case for mobile operators to offer the high-performance indoor coverage that femtocell brings," said Anil Kohli, General Manager, Indoor Solutions Division, NEC.  "With PacketVideo we are demonstrating  how femtocell's enhanced levels of connectivity can give users greater access and control over their media experience."

TwonkyMedia is a family of applications that link networked home and mobile devices and popular home entertainment services, such as the TV and PC, to enable seamless media sharing through standards such as the Digital Living Network Alliance (DLNA), an interoperable platform for electronic devices.  MediaFusion is a navigation portal for mobile devices that enables easy access to multiple applications and services, such as music downloads, ringtones, games and videos using a single, holistic application.

"Our collaboration with NEC will provide NEC customers with high-speed access to the media services they love on myriad devices, using femtocell technology as the centerpiece for delivering an innovative new way to experience and enjoy media.  In addition, PV solutions increase the value of mobile operators' services and help differentiate their brand," said Osama Alshaykh, Ph.D., CTO of Packet Video.  "We look forward to partnering with NEC to demonstrate the value of our newest joint offering at Mobile World Congress."

Zinwave, a specialist in in-building cellular and wireless technology, today announced that Catapult Venture Managers, a leading development capital equity investor, joins the syndicate of SEB Venture Capital, Atlas Venture and Scottish Equity Partners (SEP) as a shareholder.  The round was led by Catapult alongside investment from the syndicate. Zinwave says the funds will be used to boost manufacturing throughput following the successful expansion into the US and Asia during 2009 with a rapid growth rate and uptake in these regions. Zinwave will continue to expand sales in these regions, as well as gaining market penetration in the key area of Middle East.

Jonathan Earl, Investment Director at Catapult commented, "We are delighted to join Zinwave's strong investment syndicate. We believe Zinwave to be very well positioned in a rapidly growing market as a result of its unique wideband product. The company has now generated impressive sales traction, with a reference base of prestigious sites and a number of newly secured sales channels.  We have also been very impressed with Zinwave's highly experienced management and are confident in their ability to deliver and manage significant further growth."

Zinwave's 3000 DAS is claimed to offer the industry's only true Wideband Distributed Antenna System (DAS) supporting any service and wireless technology between 136MHz to 2700MHz, irrespective of protocol or modulation scheme.

"Zinwave expects growth to accelerate further throughout 2010/11, fuelled by the increasing importance of reliable emergency service communications in buildings, as well as uptake of emerging higher frequency technologies and services including 3G and 4G. This commitment from Catapult and our existing investors will allow us to build on our sales success in US and Asia, accelerating our growth and reach in the market," said John Forrest, Chairman of Zinwave. "In parallel with the investment, we are particularly excited to announce that Geoff Finch, former Board Director at BT, will join the Zinwave Board as a non-executive director," he added.

Orga Systems has added further features to its real-time convergent platform OPSC Gold. With its new multi-node real-time rating, Orga Systems' OPSC Gold solution handles rating, charging and billing for all services, customer segments and payment methods within one unified rating and billing environment.

The fully convergent billing platform OPSC Gold, a central system for billing all services for all prepaid and contract customers, guarantees profitable growth for operators. In addition to the proven real-time environment, Orga Systems has added further features to the system to improve invoicing, payment and collections capabilities. These capabilities go far beyond those of traditional billing systems, as operators can cover all their billing needs within one system.

Furthermore, the multiple rating node technology enables pioneering horizontal scalability. Hosting all customers on one system and offering superior billing and rating capabilities makes the system a world class marketing instrument, enabling highly complex tariffs with short time to market.

Managing all activities within the real-time convergent billing system OPSC Gold enables a centralized subscriber view. This new view leads to better and more personalized service offerings, higher customer retention and optimized revenue collection.
Orga Systems will be showcasing its portfolio of real-time charging and billing products, solutions and services at this year's Mobile World Congress in Barcelona.

SMC Networks today announced the launch of the TigerSwitch 10/100/1000 (SMC8126PL2-F), a managed 24 port Layer 2 full-power Power over Ethernet (PoE) switch that enables businesses to roll out IP phones, surveillance cameras and other IP devices  - without the expense of installing extra power cables.

Said to be ideal for banks, branch offices and the hospitality sector, the SMC8126PL2-F supports Full-Power IEEE 802.3af PoE on all RJ-45 ports, delivering 15.4 Watts of power over CAT 5 cables to distances of up to 100 meters. With a total of 26 Gigabit ports and 52Gbps switching capacity, the SMC8126PL2-F also delivers wire-speed switching performance on all Gigabit ports, allowing users to take full advantage of their high-performance Gigabit integrated servers, PCs and laptops by significantly improving the responsiveness of applications and file transfer times.

For the most bandwidth intensive networks that require advanced switching features, 4 egress queues per port are included to enable differentiated management of up to 4 traffic types and ensure smooth transmission of mission critical data. Traffic is prioritised according to 802.1p and DSCP, giving optimal performance to real-time applications such as voice and video.

Frank Emmerlich, Product Marketing Manager Europe & Africa for SMC Networks commented: "The SMC8126PL2-F is the perfect solution for customers that want the flexibility and cost savings that Power over Ethernet provides but without any compromise on power or performance. It is a cost effective, secure and fully featured switch that integrates easily into any network environment."

Making it easy for network administrators to link each port with their fibre or copper cable network and expand the network over long distances, the 24 10/100/1000BASE-T ports on the SMC8126PL2-F include four combo ports that are shared with four SFP transceiver slots and two additional SFP slots. The SMC8126PL2-F also comes installed with IP clustering software that enables grouping together of up to 32 other switches in the SMC6100 and SMC8100 switch series.

Enhanced security is ensured by features that include MAC-based access control, Access Control Lists and TACACS+/RADIUS Authentication. The user friendly web interface also helps new users to configure the switch quickly and easily, while advanced users can also take advantage of an industry standard Command Line Interface (CLI) via console port or Telnet, providing a common user interface and command set for configuring the switch.

Huawei has announced that its IPTime (IP Transport Infrastructure for Multi-play Experience) solutions successfully completed multi-vendor interoperability tests by the European Advanced Networking Test Center (EANTC) in Berlin.

A series of Huawei's IPTime solutions, including routers, microware and optical access and transport products, switches and IP service quality monitoring system, participated in the EANTC testing, which assessed the interoperability of Ethernet implementation methods with a range of vendors.

In the packet and network-based clocking interoperability tests, Huawei's IP microwave with MPLS, and broadband access products demonstrated high performance for mobile backhaul and FMC networks. In the MPLS-TP interoperability tests, Huawei's IPTime solutions demonstrated their leadership in MPLS-TP standardization.  The testing fully verified all performance features of Huawei's iManager U2520 IP network assessment and optimization system solution. Huawei's IP+OTN synergy networking solution proved its ability to substantially increase resource utilization and optimize protection over the router layer and the optical transport layer.

Carsten Rossenhoevel, Managing Director of EANTC, stated "Huawei has actively participated in our Carrier Ethernet and MPLS multi-vendor interoperability tests for years. This time, Huawei contributed a wide array of IPTime solution products and successfully participated in many interoperability test areas. We look forward to extending the cooperation with Huawei even further in the future. "

Zha Jun, president of Network, Huawei, stated, "The successful completion of interoperability tests, demonstrates the reliability and interoperability of Huawei's IPTime solution, and Huawei will work with industry peers to promote the development of, and technology innovation in, the industry."

7 layers, a global group of test & service centers for the wireless communications industry, says it is the first company world-wide that has succeeded in validating LTE test cases. Long Term Evolution (LTE) is the next-generation 3G technology for GSM, CDMA and WCDMA cellular carriers. LTE uses a different air interface and packet structure than current 3G systems. Enormously increased data transmission rates (average 150MBit/s) are an important precondition that will finally make the mobile web a reality.

Test case verification and validation is an important step in order to guarantee that tests running on specific test equipment are fulfilling the respective technology and test specifications. Once test cases have been validated they will be approved by leading certification groups, thus defining important market access requirements. This is a vital step in order to ensure interoperability of products from various manufacturers.

"Experts from 7 layers have more than 10 years of experience in verifying and validating test cases for cellular technologies. Such experience in combination with technology know-how regarding test case development and test equipment build-up is an important asset when validating test cases", explains Mohamed El-Fikri, Senior Engineer at 7 layers in Germany.

The LTE test cases have been provided by the European Telecommunications Standards Institute (ETSI) according to the mobile phone standard 3GPP TS 36.523.  7 layers has verified and validated the first ten FDD-7 LTE protocol test cases for the Rohde & Schwarz R&S CMW500, a powerful wideband radio communication tester for network simulation. The Global Certification Forum (GCF) has already approved 7 layers validation results, which were presented on the 21st CAG meeting in Sophia Antipolis/ France (26th to 27th January 2010). The respective approval of the PCS Type Certification Review Board (PTCRB) is still pending. - PTCRB manages the test and certification process for GSM/UMTS wireless devices operating on a PTCRB network (mainly in North America). -  7 layers is the first company ever that has submitted LTE test case validation results to PTRCB for approval. PTCRB will review the LTE test case validation from 7 layers on the next PVG meeting 9th February, 2010.  Thanks to the LTE test case validation from 7 layers, certification of top modern LTE devices has reached a further important milestone!

Magirus, a European IT solutions provider, has today announced that it has become Cisco's first Specialty Data Centre Distributor in Western Europe. At the same time it has announced the creation of a Data Centre Division. Also, it plans to focus on developing and recruiting more resellers and expects to boost revenues by an additional 20% within the next two years.

The new European Data Centre Division, which complements Magirus' existing Secure Networking Division, will help Magirus and Cisco resellers to exploit the advantages of the ‘unified data centre.' This involves converging network centric server technologies with virtualisation and storage, to create a unified offering.

By creating the new Division, Magirus aims to provide greater choice to existing resellers as well as a migration path to unified data centre technologies. These will form the basis of future data centre and private cloud deployments. Advantages to end users include: lower capital outlays; simplified management; increased energy efficiency; and reduced operating costs.

Cisco Speciality Data Centre Distributor       
The new specialty distribution agreement will be mutually beneficial for Cisco and Magirus. It gives Cisco access to a leading European distributor with established strengths in virtualisation and storage: elements considered vital to Cisco's unified data centre strategy. At the same time, Magirus will benefit from Cisco's converged networking and data centre technology portfolio that will help enable it to attract new resellers and present new sales opportunities.

Thierry Drilhon, vice-president for Worldwide Channels, European markets at Cisco , said, "We selected Magirus due to its strengths in virtualisation and storage, its European reach, and its proven track record in data centre and highly secure networking. Magirus offers sophisticated consultancy, training and services skills that are needed to equip partners to reap the benefits of the transition to the virtualised data centre. Magirus was the natural choice for us."

As a Cisco Data Centre Speciality Distributor, Magirus says it will strengthen further its data centre channel by attracting Cisco resellers and new resellers to its established base of more than 6,000 channel partners. In addition Magirus will evolve its sales force - currently operating in specialist centres of expertise for virtualisation, storage and secure networking - to sell the complete unified data centre offering.

Also, Magirus will augment its European Technology Logistics Centre in Strasbourg, France to provide a tailored data centre assembly facility, including design, configuration, and assembly for resellers. This will be the only one of its kind in Europe where resellers can stage and configure unified data centre solutions prior to shipment, it's claimed.

Magirus has built up ‘eco-systems' of virtualisation, storage, and secure networking vendors and offers a comprehensive portfolio in Europe, including training and professional services. This combination of skills will be key to helping resellers and their customers implement and benefit from the strategic advantages of new virtual data centre technologies.

Christian Magirus, executive vice-president & COO at Magirus said, "This strategic relationship is an extension of our existing strategy to help resellers and their customers gain competitive advantage by embracing emerging technologies. We want to de-risk entry to these markets and provide end-customers with more choice." He added, "We now offer a total data centre capability to assist resellers and their customers to evolve from capital-intensive, premise based data centres to hybrid models involving a combination of physical, virtualised and private cloud computing. Eventually this will extend to external cloud solutions where computing becomes a utility."

Data Centre Focus
Under the new distribution agreement, Magirus is authorised to distribute Cisco's entire portfolio in all countries of the European Economic Area, including: Austria; Belgium; Denmark; France; Germany; Ireland; Italy; Luxembourg; the Netherlands; Portugal; Spain; Sweden; Switzerland and the UK.

Although Magirus will offer access to the entire portfolio, the focus of the distribution agreement will be Cisco's data centre products and in particular:

  a.. Cisco Nexus range of switches, which unify both LAN and SAN connectivity in the data centre.
  b.. Cisco Unified Computing System (UCS) range of blade and rack-mounted servers that are optimised for virtual environments in the data centre.
  c.. Cisco Application Networking Services (ANS) including: Wide Area Application Services (WAAS) and Application Control Engine (ACE) products that accelerate end-point access in the data centre.
  d.. Cisco Multilayer Director Switches (MDS), which bridge traditional SANs and unified Nexus switches for migration to unified data centres.