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ChangingWorlds, a specialist in mobile data personalization and subscriber intelligence for mobile operators, has today announced a new deal that will launch a personalized Mobile Internet service for the Telefónica O2 Czech Republic.  ChangingWorlds has worked with O2 UK and O2 Germany for several years but this is the first implementation with O2 Czech Republic.

Consisting of a new O2 internet-like portal and a browser bar that provides intuitive navigation support for users browsing off-portal , the O2 ‘True Internet' proposition seamlessly integrates mobile internet content services with key services from O2 Active and its' partner sites.

ChangingWorlds' ClixSmart system is employed to simplify mobile internet access, engage O2 users and optimize internet usability on the mobile handset. O2 Czech Republic chose ChangingWorlds' solution to improve the end user experience and personal value gained from using the Mobile Internet. ChangingWorlds Personalization technology is said to achieve this by reducing the information gap and increasing awareness of new relevant services for each O2 user. The personalization engine automatically selects new, fresh and relevant content for each user based on learned user content preferences and behavioural patterns.

In addition, the ClixSmart device management system optimizes content presentation and screen flows to the specific capabilities of each O2 handset. ChangingWorlds also provides in-depth reporting of both on and off-portal activity which enables O2 to recognize, manage and leverage learned browsing trends, both established & emerging. Moreover, intuitive ClixSmart content management applications allow O2 portal managers to assume full control of the service.

Speaking today, Lorcan Jordan, Program Director for ChangingWorlds said "O2 Czech Republic sees the delivery of a highly personalized Mobile Internet experience as an essential step in strengthening its competitive position in the now established Mobile Internet marketplace. The new personalized Mobile Internet service powered by ChangingWorlds' technology improves the internet user experience by delivering relevant content to each individual. ChangingWorlds and O2 will continue to collaborate and extend the Mobile Internet data service with the ultimate aim of providing a ubiquitous, personalized Internet channel for all O2 data users."

Jan Karas, marketing director of residential segment from Telefónica O2 Czech Republic commented: "The launch of a personalized Mobile Internet service is an integral part of the O2 Czech Republic mobile data strategy to optimize the user experience and to ensure O2 can offer a convincing internet experience to our mobile users. This service will also enable us to monetize off-portal activity and to up-sell key value-add O2 data services. Vitally, it also ensures that we can assume control of the Mobile Internet browsing experience so that it enhances, rather than detracts from, our O2 Active portal."

The Mobile Marketing Association has today released its Annual Mobile Attitude and Usage Study, conducted with research partner Synovate. With the objective of helping brands and advertisers understand the habits of mobile users, the study is said to provide insights into overall consumer mobile usage by demographic group as well as the awareness for the United States, Europe, Asia Pacific and Latin America markets. The study's key global findings include:

 

  • Overall interest in mobile marketing varies by geography. The United States and Western Europe report comparable interest levels in mobile marketing; similar interest levels are also noted among mobile phone users in Asia Pacific and Latin American markets.
  • One-in-four mobile users in the US and Western Europe express strong or moderate interest in mobile marketing.
  • Interest levels are higher in Asia Pacific and Latin American markets where roughly one-half and two-thirds of mobile users respectively express strong or moderate interest.
  • In all regions, "text-to-win" and interactive voting campaigns are the most common efforts in which mobile users have participated.
  • Echoing receptivity to mobile marketing overall, Asia Pacific and Latin American markets report greater participation in mobile marketing efforts; roughly one-in-five mobile users in these regions report having participated in mobile marketing efforts in the past year.
  • Creating strong market opportunity for mobile marketers, across all countries and regions surveyed, heavy penetration and reliance on mobile phones combined with strong feature, text and mobile web usage indicate a willingness to accept mobile phones as devices that reach beyond traditional communications.
  • More than half of mobile consumers (regardless of market) report that their mobile phone is "highly important" to their daily life.
  • Mobile feature usage of non voice applications (text, mobile web, camera and picture messaging) is strong in all markets.

"The Annual Mobile Attitude and Usage Study is one of the most powerful tools available in our industry and we are pleased to expand the number of countries profiled in this year's study," said Laura Marriott, president of the MMA. "Consumers are becoming more adept at using their mobile devices, opening the door to help them to explore and discover mobile marketing campaigns."

"Overall interest levels in the mobile marketing concept vary by market and geographic region - however, common in all markets is the importance of mobile phones in daily life. Further, all markets show an ever increasing reliance on services that are precursors and enablers to mobile marketing efforts," said Beth Ritchey, Vice President, Synovate Tech and Telecom. "This year's Mobile Attitude and Usage Study contains a wealth of information geared to help marketers understand market trends and opportunities in both individual markets and geographic regions."

The global study covers the following markets: Argentina, Australia, Brazil, China, France, Germany, Hong Kong, India, Ireland, Italy, Japan, Mexico, Singapore, South Korea, Spain, United Kingdom and United States.

The Broadband Forum, formerly the DSL Forum, has today unveiled the latest edition of its BroadbandSuite Release Plan at this year's Telco TV.  BroadbandSuite 3.0 provides specifications for triple-play delivered via GPON and bonded DSL over a QoS-enabled Ethernet architecture, and remote management beyond the gateway to address video and storage devices.

BroadbandSuite 2.0, released in 2007, provided a roadmap for triple-play access via ADSL2plus, but over the past 12 months, the Broadband Forum has responded to an industry need for the ability to deliver triple-play services, such as IPTV, over a variety of different access technologies.

The key capabilities of BroadbandSuite 3.0 include triple-play augmented via GPON and bonded DSL over a QoS-enabled Ethernet architecture; full support for multicast to IPTV streaming; and integrated remote management of set-top-boxes (STB) and attached storage devices. 

This ability to deliver triple-play services over a number of different access technologies will give more service providers more options to offer new revenue generating services, such as IPTV, helping them to gain market share in an already competitive market. 

With the global economy showing more and more signs of slowing down, mobile messaging growth will continue, according to a recent report from ABI Research, which says that mobile messaging services revenues will grow from $151 billion in 2008 to greater than $212 billion globally by 2013. Supply side drivers will be of primary importance for maintaining this level of growth.
 
Principal analyst Dan Shey comments: "Mobile messaging ARPUs are 85%+ of all handset data services revenues regardless of region and will remain so for many years. As messaging involves all the biggest players in the mobile industry there will be incentives for all mobile messaging suppliers to work cooperatively to serve customers well and propel all parties through these rough economic waters."
 
The important messaging suppliers include operators, device OEMs, content providers and middleware vendors. But although these suppliers can make the mobile messaging experience as pleasurable as possible, there must also be valid practical reasons for customers to use them and to and consider upgrading to new plans and services. One of the main reasons: more and more customers see mobile messaging services as a more efficient way to communicate than voice services.
 
Shey says, "The utility of mobile services will keep them a necessity in tough economic times, particularly since displaced workers need to be mobile to find work."

The International Engineering Consortium (IEC) has announced that it will premiere BBWF*Unwired at International CTIA WIRELESS 2009 in Las Vegas this upcoming 31 March through 2 April. Themed "Networks in Transformation," BBWF*Unwired will bring together the world's top thought leaders in ICT (information and communications technology) to speak in its world-class educational program.

"BBWF*Unwired is the *Broadband World Forum ‘unwired,'" commented IEC President John Janowiak. "It is not a wireless or wireline program, but an event focused on the convergence of both networks' respective communities, companies, and experts to provide solutions for challenges associated with this inevitable transformation."

BBWF*Unwired will discuss the migration of fixed and wireless carrier networks and offer solutions to create a common infrastructure to meet the expanding needs and preferences of end users throughout the world.

Robert Mesirow, vice president and show director for CTIA, further commented, "The IEC produced a successful and well-received panel for International CTIA WIRELESS 2008, and we are delighted they have chosen to partner with us and expand our conference program to include the landline convergence space. Operators are looking for new ways to maximize their wireline business and capitalize on opportunities in wireless-and now, CTIA can offer them a comprehensive educational program led by experts in their field to navigate the challenges of convergence."

Sessions will examine how service providers must now support a new communications and entertainment world governed by convergence at multiple levels-device, network, content and applications and end user. Preliminary conference tracks include the following:

-       Broadband content, entertainment and applications
-       Wireless broadband convergence
-       Broadband networking technologies and architecture
-       IPTV futures

At a press conference held yesterday evening, the telecommunication expert Professor Kruse from the Helmut Schmidt University of Hamburg, Telekom Austria Group's mobile subsidiary, mobilkom austria, T-Mobile Austria and Orange (Austria) warned about the EU roaming regulation's negative effects on Austria's mobile industry. Kruse, who knows the Austrian market very well, presented independent research on the effects of the regulation on the Austrian telecommunications industry.

The outcome of the analysis is said to show a dramatic scenario: the decrease in EBITDA due to roaming regulation amounts to a total of EUR 81.5 million for the three Austrian mobile providers: mobilkom austria, T-Mobile Austria and Orange (Austria). This decline has a direct impact on investment volumes of the three providers, which decreased by 41.2% in the first half of 2008 compared to the same period of the previous year. In absolute terms, this means EUR 128.3 million in the first half-year 2008 versus EUR 218.2 million in the first half-year 2007, prior to the introduction of the EU roaming voice price caps.

The call volume effects forecasted by the EU did not take place: the average price per roaming minute (for both active and passive calls) decreased by 43%, however, the three mobile operators reported increases of only 3.7% for active roaming minutes and of 10.3% for passive roaming minutes. As a result, price cuts could not be compensated with rising call volumes. Since the introduction of the price caps, voice roaming revenues from active roaming minutes have decreased by 41.4% for all three mobile providers compared to the previous year. For passive roaming minutes the drop in revenues amounted to 37.4% on a half-year on half-year basis.
Professor Kruse drew the following conclusion: "Since its deregulation, the Austrian telecommunications market has been marked by intensive competition, which has led to considerable price reductions for the benefit of the Austrian customers. However, the central intervention measures of the European Commission in some areas of the price shaping process have resulted in negative effects on national price structures." 

"The Austrian mobile telecommunications sector is marked by three key attributes: an extremely high penetration rate of 122.5% (as of end of September 2008), the lowest prices when compared against international benchmarks and an internationally recognised strong commitment to innovation," said Hannes Ametsreiter, CMO mobilkom austria and Telekom Austria. "The planned intervention measures of the EU Commission with regard to roaming price caps for both SMS and data as well as the plans for pulsing, represent a massive threat to the Austrian mobile telecommunications industry. If we are obliged to reduce investments due to the aforementioned regulations, this will have repercussions on Austria as a business location as well as on customers," added Ametsreiter, warning that further financial losses of the same magnitude are expected due to planned increases in roaming regulation.

Wolfgang Kniese, CFO T-Mobile Austria, pointed out: "This research study confirms our point of view: the assumptions of the European Commission, according to which the negative effects from price cuts were to be counteracted with an increase in call volumes, proved wrong. On the long-term this results in negative effects for the entire industry. In the current context of the global economy this approach is in contrast with the EU political intentions of promoting growth via investments."

"As a traditional tourism country Austria is particularly exposed to roaming regulation compared to other EU member states," said Michael Krammer Orange CEO in Austria. 

The number of foreign visitors' call minutes within Austrian networks increased by 24% due to two effects: a good winter season and the 2008 European Football Championship. However, revenues per minute decreased by 44.8%.

Mr Krammer further pointed out: "In particular, the reduction of roaming prices at the wholesale level does not bring about any benefits for Austrian consumers. Quite the reverse, it leads to a capital outflow of millions of EUR to foreign countries as Austria is a popular tourist destination, which results in more customers of foreign networks roaming in Austria than the other way around. The EU regulation is weakening the entire European industry, while hitting Austria particularly hard."

Revenues from mobile phone sales are expected to grow at 6.8% CAGR between 2007 and 2013, and should exceed USD200 billion by the end of 2013, according to Informa Telecoms & Media in its latest Future Mobile Handsets report. Emerging markets, including Brazil, Russia, India, and China (BRIC) and Africa, will make up the majority global handset market value, with 60% share in 2013. Growth disparities between developed and emerging markets will become apparent within the next five years, says Informa.

Growth will not exceed 2% CAGR in developed markets according to the report, handset market value growth rates are slowing significantly in developed markets and, if the current economic slowdown persists, could even turn negative after 2009. Informa does not expect revenue growth from mobile phone sales to exceed 2% CAGR in Western Europe, 1% in North America, and less than 0.5% in Japan between 2010 and 2013. In these regions, the smartphone market will represent the major growth area. Revenues from this type of phone will represent more than 55% of total handset market value in North America, Western Europe, and Japan. However, this growth will only help offset the sharp decline of non-smartphone market value.

Handset market volume sales in these regions are reaching saturation, leading to increasing competition between handset OEMs. The price war will only intensify at a time when new entrants such as Apple and Google are increasing their pressure on competitors to reduce their prices mainly for feature phones and smartphones.

"With the ongoing fall of feature phone and smartphone ASPs, several leading handset vendors are now looking for new ways of controlling handset manufacturing costs in order to maintain margins", said Malik Saadi, Principal Analyst at Informa Telecoms & Media and co-author of the report.

"With this in mind, vendors have already shifted the majority of production plants into low labour cost regions such as China, Taiwan, India, Vietnam and Eastern Europe and now they have to play the only remaining card: lowering the bill they pay for chipsets and terminal software", Saadi continued.

Device vendors have traditionally relied on customized chipsets for powering their products. Now that modem chips are becoming a commodity, and vendors are adopting off-the-shelf solutions, price competition is expected to increase significantly, requiring suppliers to generate significant economies of scale.

The mobile handsets industry is also turning its interest to open-source, a community based approach, which promises vendors a reduction in or the elimination of royalties related to terminal software and will also help them lower the cost of maintaining commoditised software because, under open source rules, this cost is shared among all members of the community rather than being borne by a single vendor.

With all these efforts OEMs will find it hard to maintain feature phone and smartphone margins in the future. This is due to growing competition in these market segments involving different types of vendors including incumbent OEMs, consumer electronics vendors, PC vendors, and internet content providers.

"Looking forward, it is becoming clear that, in these regions, handset vendors can no longer rely on mobile phone sales to sustain growth. They will have to look at other opportunities, for example getting involved in content creation and service offering", said Saadi.

This trend is already happening as a number of device vendors such as Nokia, Apple, and Sony-Ericsson are seeking to create end-to-end ecosystems linking their devices to services they offer. Not only will this enable them to differentiate themselves by offering enhanced user experience to their customers but it will also create new revenue opportunities for them by either delivering their own services or partnering with mobile operators to deliver these services.

Smartphones versus non-smartphones:

The growth in value of the mobile phone market will be driven by the smartphone segment, which will see double-digit annual growth until the final year of the forecast period. The annual value of non-smartphones will register almost at zero growth until 2011, partly due to the aggressive migration of subscribers in developed markets to smartphones with an adoption level exceeding 60% in 2011. After that year, the value of non smartphone sales will start to grow again but this time driven by the uptake of 3G and 3.5G services in emerging markets such as China and India.

The value of the global smartphone market will grow from almost USD39 billion in 2007 to more than USD95 billion, 47% of the total handset market value in 2013. This impressive potential is encouraging device vendors to prepare strong strategies to tap into this lucrative market. A number of vendors are increasing their involvement in open mobile terminal software, which is a core foundation in the development of smartphone devices. Open source will play an essential role in bringing smartphones to the mass market. A number of mobile open source foundations have been created within the last two years; including the Symbian Foundation (SF), the Open Handset Alliance (OHA), and the Linux in Mobile foundation (LiMo). Virtually all OEMs and the leading operators are actively working within these organizations and preparing themselves to compete strongly in this market segment.

 "This development clearly indicates the industry is entering a new era where product differentiation will increasingly shift from hardware to software. Vendors who have prepared themselves for this radical change will find themselves in a better position than those who continue to differentiate their products on the basis of hardware" said Saadi.

Highdeal, the provider of pricing & rating solutions, announced today that Orange Niger, a subsidiary of the France Telecom Group, has deployed Highdeal Transactive as part of its convergent billing platform. This solution has been selected and successfully integrated with other best-in-class solutions by Sofrecom, a leader in telecoms consultancy and information technologies and a subsidiary of the France Telecom - Orange Group.

"Our central challenge is to deliver high quality services rapidly and at competitive prices. Holder of a global licence, we have decided to differentiate ourselves and innovate by offering our customers a single invoice. For this reason, and given the ambitious schedule for our commercial launch, we selected Highdeal Transactive for the platform and Sofrecom as integrator. The time-scale for the launch was met and the customer's view of an integrated operator was achieved. The final corrective touches and enhancements are being made in order to reach our target of convergence and the integration of all the application platforms and services so as to maximise productivity for our customers' benefit," says François Brunet, CEO of Orange Niger. 

With a population of approximately 13 million and a mobile penetration rate of less than 8 %, Niger is planning for enormous growth. Recognising this potential, Orange Niger was looking for a billing platform that combined guaranteed extreme high performance and scalability with comprehensive pricing and packaging capabilities.  Highdeal was an obvious choice. Orange Niger, 4th operator entering the Nigerian market, launched its mobile, internet and fixed networks in July 2008. Orange Niger is differentiating its services by offering quad-play packages and real-time prepaid, postpaid and hybrid payment plans aimed at families and businesses.

"Orange Niger understands the positive impact that innovative pricing and time-to-market for new services can have on their business. We are extremely pleased that our solution was selected and deployed by such a forward thinking and pioneering telecommunications operator," says Eric Pillevesse, CEO of Highdeal.

ProcessOne, an instant messaging solutions provider with over 35 million registered users in the world, today announced the launch of OneTeam, which is claimed to be the first business-class IM client for the Apple iPhone.  Built on ProcessOne's renowned open-source IM platform, it provides business users with secure and flexible access to IM services.

OneTeam can be downloaded from the Apple App Store on iTunes, giving users access to mobile IM on the iPhone and iPod Touch devices.  OneTeam enables users to reuse their existing IM accounts through server side gateways, meaning they can get in contact with existing contacts on AIM/MobileMe, ICQ, MSN/Windows, Yahoo! and GoogleTalk.

OneTeam is said to be ideally suited for business users as it can be used in a corporate environment with a businesses' own XMPP server.  For the IT department this means they can much more effectively manage IM, ensuring security and compliance, while at the same time giving users the flexibility of using the public IM accounts they are familiar with.

"The iPhone is fast emerging as the device of choice for many business users, many of whom will require instant messaging capability," said Mickaël Rémond, CEO of ProcessOne.  "Our OneTeam client allows businesses to have the best of both worlds when it comes to IM by allowing users to continue to use public IM clients, but also providing the capability for them to be brought under the control of the IT department so they can be managed and maintained effectively."

OneTeam enables users to communicate using the software on their iPhone when connected to WiFi, 3G and Edge networks.

A sea-change in operator attitudes towards mobile gambling services, improvements to handset user interfaces and the gradual introduction of legislation permitting remote gambling in selected markets are among the key factors which are expected to push total annual wagers via mobile phones to more than $27.5bn by 2013, according to a new report from Juniper Research.

According to report author Dr Windsor Holden, "Operators are demonstrably much more open to the idea of mobile gambling than they were even 12-18 months ago, both in terms of offering gambling services on-portal and accepting advertising from gambling companies."

However, the Juniper report noted that, while EU intervention was having some impact on the liberalisation of Europe's gambling markets, little progress had been made in the potentially lucrative US market, where remote gambling services are still prohibited. It argued that commercial deployments in the US were now unlikely until 2010 at the earliest.

Juniper Research also found that mobile sports betting will comprise the majority of annual wagers over the next five years, although mobile lottery services - which are being increasingly deployed in key Latin American and Asian markets - will attain the highest adoption level, with nearly 400m users worldwide by the end of the forecast period.

Other findings from the report include:

  • Global gross win from mobile gambling services will rise from just under $192m in 2008 to $3.4bn by 2013
  • In terms of total wager, Western Europe will remain the largest regional mobile gambling market throughout the forecast period, although the relative contribution of the UK will decline significantly with the deployment of more services in continental Europe
  • Gambling service providers should deploy text-based gambling services in developing markets to encourage mass adoption

Spb Software, a leading Windows Mobile software developer releases Spb Traveler 2.0 - an expert mobile travel assistant application that is a pleasure to handle. The new Spb Traveler 2.0 offers a revolutionary animated finger-friendly user interface, a subscription-free flight search engine (powered by OAG), an animated 3D Globe with real satellite image of the sky, and a Geo Game for fun and learning.

Winner in Smartphone & Pocket PC magazine's Best Software Awards, Spb Traveler provides valuable tools and information to travelers such as world time and global weather service (powered by Foreca, the trusted provider of msn.com), tip calculator and multilanguage phrase book, as well as currency, unit, and clothing size converters. In all it does, Spb Traveler 2.0 has the speed and usability of an Spb Mobile Shell-powered interface, topped off with high-class 3D animation and gestures.

What's New in Traveler 2.0
  • Subscription-free Flight Search
    Spb Traveler delivers real-time flight information directly to Windows Mobile handsets. The up-to-date online flight schedules are provided by OAG (Official Airline Guide), the world's most reliable flight data source.
  • 3D Globe (Animation)
    Spb Traveler 2.0 displays an actual real-time sky image on top of its animated 3D Globe. Spb's globe shows not only the sunny and cloudy parts of the planet, but also the night shadowed regions and selected flight routes, as well as locations of favorite cities with local time, date, and weather information.
  • Geo Game
    An exquisite animated self-learning game that turns the boredom of waiting at check-in and gates into fun.
  • Improved Trip Assistant
    This complete itinerary manager supports new types of trip items and flight information auto-completion, powered by OAG.
  • Beauty and clarity of animated UI
    Spb Traveler 2.0 has new animated interface, powered by the engine of award-winning Spb Mobile Shell. This fast and finger-friendly user interface supports excellent graphics, adaptive skins, animated transition effects, and one hand navigation.
Pricing and Availability

Spb Traveler is compatible with Windows Mobile Professional 5.0 or higher; all Windows Mobile screen resolutions are supported. A free, 15-day trial can be downloaded, or Spb Traveler 2.0 may be purchased for 29.95 USD, or upgraded from 1.х Spb Traveler versions for just 14.95 USD, at http://www.spbsoftwarehouse.com/. According to Spb Software upgrades policy, all Spb Traveler users, who have purchased the product within the last 90 days, are invited to exchange the previous version of software for the newly released one, for free.

TM Forum announced today the next important milestone in its highly acclaimed Content Encounter initiative. Championed by AT&T, Swisscom and Verizon and supported by NAB Show as an industry partner, Content Encounter 3 provides collaboratively developed solutions to the challenges of creating, delivering and monetizing digital media services in an increasingly complex value chain, based on specific real-world operational issues.

 

Content Encounter is an incubator where players from across the value chain - from content owners and distributors, to communications service providers and device makers - come together to experiment with innovative ways to solve the most pressing end-to-end problems hampering widespread roil-out of advanced, content-based services.  The process begins with service and content providers placing their issues and requirements on the table which the supply chain then sets about to solve

 

Jim Warner, Vice Chairman and Head of Content, Media and Advertising Sectors for TM Forum said "The market for digital media type services is driven by ever changing relationships between customers and their providers, and service providers and their suppliers across the value chain.  Today we are seeing the demand for online, web delivered video slowing as it moves from the early adopter phase to a more mainstream phase. Coupled with the failure of most web sites to effectively monetize their content inventory, we believe there are significant new revenue opportunities for telecom and cable operators to form a win-win relationship with content owners and give them a new channel to market based on some of the unique capabilities the network owner has."

 

Content Encounter examines the new business models and technologies across the service supply chain from creation to consumption.  It assesses their impact on revenue, operations and the customer experience then publishes best practices and standards for managing these services.

 

In Content Encounter 3, 20 participating companies will focus on 5 major areas involving the on-boarding and assurance of content, portfolio and revenue management and e-commerce and advertising for both telecom and cable. The standards and business models underpinning these demonstrations will also be presented enabling attendees to get a behind the scenes view of how things are integrated.

 

Content Revenue Management is addressed in a demo featuring Convergys and cVidya, showing working solutions based around TM Forum's best practices, with specific input from Swisscom, based on actual revenue management issues, including revenue leakage.

 

According to Theodora Simeonidis-Orenstein, Swisscom, "Swisscom teamed with Convergys and cVidya Newtworks to create a Content Revenue demo to meet a real-life challenge. The resulting solution allows Swisscom to enhance the existing control framework on content revenue management, maximise profits and strengthen our customer services".

 

The monetization of content-based services and advertising based business models is addressed in another demonstration with input from Verizon. The Content Encounter 3 team will demonstrate the delivery and monetization of on-deck and off-deck content, as well as personalized advertising with the ability to trace the revenue throughout and address partner settlement and service profitability.

 

And for the first time, a cable orientated demonstration will show the personalization of advertising utilizing TM Forum, CableLabs and SCTE standard interfaces.

 

Content Encounter 3 will also be showing an end-to-end content lifecycle demonstration and how content is brought on board from multiple sources and multiple partners in an automated fashion, together with early developments on recent TM Forum standard interfaces around metadata, payment, processing/apportionment/charging policies, sales reporting, customer care, SQM (QoS) and usage data.

 

By working in a collaborative way across different industry groups, Content Encounter 3 participants will pinpoint solutions, exploit opportunities and form profitable partnerships.

Infonova and HCL Technologies Ltd.-BPO Services have announced a joint go-to-market with Infonova‟s BSS 6. The flagship application Infonova Next Generation BSS 6 provides a proven business transformation model to put state-of-the-art Business Support Systems into efficient operation.

The HCL / Infonova Proposition

Through the combination of Infonova‟s end-to-end Order-to-Cash whitelabeling BSS capability and HCL‟s leadership in Process Outsourcing, they would address the concerns of clients that have „hard wired‟ inefficient systems and processes. Infonova and HCL would provide operators with a transformational outsourcing of the Order-to-Cash process for clients with any combination of service offerings including complex triple/quad play.

The high level of process automation delivered by Infonova‟s non intrusive end-to-end BSS umbrella operated by HCL‟s process experts will bring broader impact for clients, with higher predictability, scale-ability, replicate-ability, forecast-ability, as well as the opportunity to outsource business transformation.

Client Benefits from the Outsourcing Model

"As a result of this partnership, the client will experience a dramatic improvement to all their operating metrics and faster outcomes than usually delivered by conventional outsourcing techniques," said Rajiv Gupta, Senior Vice President & Head - Telecom, HCL Technologies Ltd.- BPO Services.

"The Head‟s of Strategy and Finance will both be delighted; an outsourced Order-to-Cash service and capability to deliver all types of bundles and business models with simultaneous significant reductions in OPEX & CAPEX," said Andrew Thomson, Solutions Director, Infonova.

The overall impact will be improvements for both the balance sheet and cashflow, with costs directly related to performance. This will re-establish the client‟s competitive edge with rapid product launch functionality, capabilities for Telco1.0 & 2.0 business models, and online product management resulting in improved customer loyalty. It will also help reduce business risk and help deliver strategy and market offerings.

Infonova's BSS Release 6 delivers Telco 1.0 & 2.0 functionality

Infonova‟s latest BSS product is a highly pre-integrated solution stack sitting on top of a SOA aligned integration platform providing a broad range of business capabilities required to support next generation & legacy service portfolios including Broadband IP, VoIP, ISP, IPTV as well as Mobile & PSTN. It enables an entity to simultaneously operate multiple brands and attract suppliers with white-labelling features as well as enabling aggregation and re-branding with automated management of business rules and online product management at both wholesale and retail levels. The proven product family components cover the enhanced Order-to-Cash 2.0 lifecycle: Platform and Business Management, Product Management, Customer Management, Order Management, Billing and Finance.

Infonova‟s BSS R6 provides the power to address the myriad of business opportunities created by the dramatically converging value chains of Telco, Media, ICT and e-commerce.

    

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This document was created using a Contractology template available at http://www.freenetlaw.com.