New report claims Internet Service Providers’ VoIP will be more significant than Skype in the future
JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, has revealed today that few UK consumers currently make telephone calls with Skype’s voice over Internet protocol (VoIP) service but that usage of Skype is strong in younger age groups.
JupiterResearch assesses the market opportunity for VoIP services in a new report entitled, 'Skype and VoIP – Quantifying the Hype in the UK'. The reports highlight that just four percent of consumers regularly use Skype, although VoIP services of all types are used by 12 percent of online consumers. Unlike the situation in many countries, Skype faces tough market conditions in the UK as almost all leading broadband ISPs have an existing telephony service to defend or are launching new VoIP telephony services.
“While Skype usage is low today across the whole population, in specific groups such as youthful consumers, there is tremendous acceptance of Skype’s VoIP service,” said Ian Fogg, lead author on the report and senior analyst at JupiterResearch. “This mirrors usage of other instant messaging applications that offer VoIP”. He predicts that Skype’s consumer up-take will accelerate with the introduction of new telephone handsets that do not require a PC. Fogg added: “Skype’s VoIP telephony is attractive to consumers because services are digital, free or very cheap, and are flexible.”