.gif)
Ericsson selected as billing partner for Sulake Corporation
Interactive entertainment company Sulake has chosen Ericsson's Internet Payment eXchange (IPX) content billing and payment solution for its Habbo Hotel virtual meeting place and gaming environment. IPX will be used to support premium SMS and WAP payment services in Scandinavia.
Sulake Corporation specializes in developing, publishing and distributing multi-player online communities and games such as Habbo Hotel, which has now been introduced in 18 countries on five continents and attracts more than 7.1 million visitors per month.
Aimed at young people, Habbo Hotel users join by creating a fully-customized online character called a Habbo. From there, they explore the many public areas, play a wide range of games, connect with their friends, decorate their rooms, dance by the pool and, most of all, have fun by being creative. The attraction of Habbo Hotel lies in the community camaraderie and the opportunity for self-expression.
Connecting to Ericsson's IPX platform allows Sulake to commercialize its content, regardless of which operator their customers use. Users can conveniently pay for a wide range of premium services via their regular mobile phone bill or prepaid subscription. Operators benefit from increased traffic and billing revenues, as well as lower administration costs, while consumers get an easy way to buy Habbo content.
Ken Le Drew, eCommerce Director, Sulake Corporation Oy, says: "We are pleased to partner with Ericsson. They offer a very robust and secure mobile payment channel for Sulake. We like their track record. In addition to Norway, Denmark and Sweden, Sulake is already working with Ericsson IPX in Singapore and Portugal and we will also soon launch the IPX solution in Malaysia. Ericsson is a key payment and distribution partner for Sulake, given its platform stability and online-billing availability."
Björn Zethraeus, Vice President, Sales and Marketing, IPX at Ericsson, says: "Ericsson is proud to cooperate with such an innovative company as Sulake and be a part of the creation of new-generation interactive services. The Ericsson IPX solution simplifies business models and is cost-efficient while leveraging business and generating new revenue streams."
Ericsson IPX is available to more than 650 million mobile subscribers in 21 countries, with new markets being added monthly. Ericsson IPX is a non-branded, white-label service that comprises billing and mobile connectivity via SMS, MMS, Web and WAP.
Share this article with others
Post to del.icio.us
Printed from http://www.eurocomms.com/online_press/111166/Ericsson_selected_as_billing_partner_for_Sulake_Corporation.html
Comment on this article
Skip to comments
We encourage users to analyse, comment on and even challenge European Communications's articles, including the one above - 'Ericsson selected as billing partner for Sulake Corporation'
User reviews and comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site.
Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. We will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site.