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Ericsson delivers hosted personalized music portal to PTC in Poland
Ericsson and Polska Telefonia Cyfrowa sp. z o.o. (PTC) have signed a managed services agreement for the delivery of Ericsson's white label personalized music service. The service, branded Strefa Muzyki will deliver music from all major record labels as well as from numerous independent labels to over 9 million subscribers.
Strefa Muzyki is available at Era Omnix portal, while the variety of content is a distinctive feature of the service: mono- and polyphonic ringtones, real tones, mobile handsets graphics and artist news, music videos and a selection of full-length tracks.
Strefa Muzyki was created in cooperation with Ericsson, making Ericsson responsible for the PTC music platform development, digital rights management, integration, hosting, content aggregation and content management.
Lars E. Svensson, president of Ericsson Poland says: "We are happy that we, hand-in-hand with PTC, are building a 3G services market, including music. Strefa Muzyki based on SDP Media is a user-friendly service and I believe it generate a lot of interest among subscribers. We are an active and respectful partner to PTC in incorporating new generation applications and services."
Klaus Tebbe, Director of Strategy, Marketing and Sales at PTC says: "PTC aims to become a music operator, as music is common and universal to customers. Strefa Muzyki brings us closer to our target by creating unique services on the Polish market: Granie na Czekanie and mp3 Omnix."
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