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Orange launches in Spain
A single brand for integrated mobile, internet and fixed-line communications
Orange, one of the world's largest mobile communications companies and part of the France Telecom group, has announced the launch of the Orange brand in Spain.
France Telecom Spain, the collective name for the group of mobile, internet and fixed-lines companies owned by the France Telecom Group will introduce the Orange brand in the Spanish market. The evolution of Orange from mobile operator to total communications provider, is at the heart of France Telecom's NExT strategy for integrated telecommunications, which will see the company use Orange as its flagship brand worldwide. Spain is the latest market in the France Telecom Group to introduce the Orange brand, strengthening Orange's position as Europe's second largest mobile and internet provider. Orange now reaches more than 100 million customers across the world.
In Spain, the existing brands of Amena, the mobile operator purchased by France Telecom in July 2005 and Wanadoo, the internet services provider will both be replaced by the Orange brand. In addition, today also sees the disappearance of the Equant and Uni2 brands in Spain with the launch of Orange Business Services, representing a single banner for Spain's business communications services for large and multinational businesses. Business customers in Spain will now benefit from Orange's expertise in business across 220 countries and territories with one of the industry's broadest product and service portfolios.
Didier Lombard, Chief Executive Officer, France Telecom Group, said: "Spain is a significant and important market for our integrated operator strategy. With our fixed, mobile and internet assets in Spain, we are ideally positioned to implement our NExT strategy for delivering simple, innovative and convergent services to our customers. We look forward to building on the strong performance achieved in this market to date."
Sanjiv Ahuja, Chief Executive Officer, Orange SA, said: ""The Orange brand has long proved to be a unique competitive advantage in other countries where we have launched it and this is because it stands for a way of doing business that aims to enhance people's lives by removing barriers and delivering straightforward, simple-to-use products and services that are based on an intimate knowledge of our customers' needs. We are very excited to be extending the Orange 'experience' to customers in Spain."
Belarmino Garcia, Chief Executive Officer, France Telecom Spain, commented:" I am proud of what we have achieved to date and am looking forward to a new era in our company's history - as Spain's first integrated operator. Being part of an international group with one of the world's most powerful brands provides us with the opportunity to launch something new and exciting that will undoubtedly propel our business forward in the market place."
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