.gif)
Ericsson and Napster announce two firsts with O2 Ireland
Ericsson and Napster have today announced the first European launch for Napster Mobile, with Irish mobile phone operator O2 Ireland. O2 Ireland is also the first operator to launch Napster Mobile in i-mode.
O2 Ireland customers will be able to search, browse, preview and purchase full-length songs from Napster's immense catalog and enjoy Ericsson-aggregated personalization content via their i-mode, WAP and Java-enabled wireless handsets.
The service also features a recommendation engine which makes content recommendations based upon each consumer's musical taste, and dual delivery, a feature that sends a copy of the content purchased on the handset to the customer's PC. Napster Mobile gives customers access to Napster's expert programming on the handset, including featured artists and top tracks of the day.
Gerry McQuaid, Commercial Director, O2 Ireland, says: "We are delighted to be the first mobile operator in Europe to launch Napster Mobile. The Napster brand is instantly recognisable as one of the world's biggest music brands with 2 million tracks available immediately for our i-mode customers. Our customers have asked us for on-line music brands and we are delighted to provide the Napster catalogue as part of our i-mode service."
John Hennessy, country manager, Ericsson Ireland, says: "We believe that O2 Ireland's subscribers will find this a very attractive service to use. Music is an important area for telecom operators and now Napster Mobile service with i-mode functionality opens up possibilities for other i-mode operators."
Brad Duea, Napster's president, says: "We're incredibly excited to be partnering with O2 Ireland on the European launch of Napster Mobile and are confident that the mobile service will prove as successful as its online counterpart. With over 3 million available tracks, Napster Mobile gives music fans the freedom to explore the biggest mobile music catalog whenever and wherever they want, making it the perfect extension of Napster's existing service."
Ericsson will host, integrate and manage the round-the-clock-operations of the service for O2 Ireland under a managed service agreement.
Share this article with others
Post to del.icio.us
Printed from http://www.eurocomms.com/online_press/111490/Ericsson_and_Napster_announce_two_firsts_with_O2_Ireland.html
Comment on this article
Skip to comments
We encourage users to analyse, comment on and even challenge European Communications's articles, including the one above - 'Ericsson and Napster announce two firsts with O2 Ireland'
User reviews and comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site.
Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. We will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site.