.gif)
Mid-Market European Companies Represent Enormous Untapped Opportunity for the Wireless Industry, According to Yankee Group Survey
Mid-market perceives Vodafone, T-Mobile and Orange as the leading brands for business communications in the United Kingdom
Significant opportunities still exist for European mobile networkoperators (MNOs) servicing the mid-market enterprise, according to theYankee Group report, European Mobile Operators Lack StrategicRelationships with Mid-Market Companies. The report's findings werebased on results from the Yankee Group 2004 European Mid-MarketCommunications Survey of 523 European enterprises: Basic wireless data services, such as mobile e-mail and GPRSconnectivity, already are in wide use, but there are few plans toincrease penetration of these services significantly withinorganizations. Mid-market employees upgrade mobile phones frequently. This trendwill enable new wireless technologies, such as 3G and PWLAN, topenetrate the existing wireless data user base quickly. A perception of high costs remains the most significant inhibitorof wireless data deployment among mid-market companies. Among UK MNOs, Vodafone and Orange are perceived as the leadingbrands for business communications services. T-Mobile leads inGermany, Vodafone in Spain and Orange in France. "From this extensive survey of the European mid-market enterprisecustomer, we can be certain that significant opportunities remain forwireless data solutions providers," says Declan Lonergan, Yankee GroupWireless/Mobile Europe director. "These customers are satisfied withtheir basic mobile voice services, but they do not view mobileoperators as strategic partners for deploying more advanced services.Despite this, there is no reason why today's barriers to wideradoption of wireless data cannot be overcome through partnershipsbetween supply-side players and a more integrated service offering toend users."
Share this article with others
Post to del.icio.us
Printed from http://www.eurocomms.com/online_press/11151/Mid-Market_European_Companies_Represent_Enormous_Untapped_Opportunity_for_the_Wireless_Industry%2C_According_to_Yankee_Group_Survey.html
Comment on this article
Skip to comments
We encourage users to analyse, comment on and even challenge European Communications's articles, including the one above - 'Mid-Market European Companies Represent Enormous Untapped Opportunity for the Wireless Industry, According to Yankee Group Survey'
User reviews and comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site.
Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. We will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site.