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MySpace launches exclusive mobile partnership with Vodafone
MySpace's first European mobile partnership to offer MySpace Mobile on Vodafone
MySpace.com, the leading 'lifestyle portal', and Vodafone have announced today an exclusive partnership to offer Vodafone customers a MySpace experience via their mobile phones. The deal marks the first extension of Fox Interactive Media's leading network of sites into the European mobile marketplace.
Launching first in the UK, the partnership will enable millions of Vodafone customers to access MySpace Mobile, allowing them to edit their own MySpace profiles, find and add friends, post photos and blogs and send and receive MySpace messages while on the move.
MySpace Mobile will be pre-loaded on future, selected Vodafone handsets to offer customers an 'out of the box' experience, and available for download from Vodafone live!.
"This partnership brings together the world's number one lifestyle portal and the world's leading mobile operator," said Colin Digiaro, Senior Vice President, Corporate Development, International, MySpace. "Millions of people use MySpace as their primary means of communicating with family and friends, so it's vital we make this available on the move. Whether it's adding new friends, sending messages, or uploading photos, the ability to access MySpace functionality from your mobile adds a new dimension to the experience."
"Today's announcement is a great example of Vodafone empowering its customers with new, internet-based services on their Vodafone live! handsets, helping people make the most of their time," said Frank H. Rövekamp, Global Chief Marketing Officer, Vodafone. "Teaming up with the world's leading online community means that people can take the MySpace experience anywhere and enjoy it anytime."
"The Vodafone partnership underscores Fox Interactive Media's commitment to extending its network of websites to mobile devices on a global basis," said John Smelzer, Senior Vice President and General Manager of Mobile for Fox Interactive Media. "Our goal is to empower our audience to connect and interact with our sites whenever and wherever they choose, and we're off to a great start with Vodafone."
MySpace Mobile on Vodafone provides the most compelling MySpace features and functionality, translated for a rich, easy-to-use experience on a mobile. It also enables people to keep in touch via mobile with their MySpace friends on the web.
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