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O2 UK chooses Martin Dawes Systems to transform customer care and marketing system
Martin Dawes Systems, international provider of billing, customer care and revenue assurance solutions for the communications market, has today announced that it is implementing a major upgrade of one of the customer management systems used by mobile network operator O2 UK.
The project will see the current version of DISE customer management system upgraded to the intuitive dise3G GUI system. The new upgrade will be available for roll out in January 2007 and fully implemented in May 2007. dise3G will be used by over 3000 O2 UK customer service agents in addition to other users in the Sales, Marketing, Finance and Operational areas.
Once fully implemented, the new system will transform how the software is used in O2 Customer Service. For example, dise3G provides the flexibility to support a wider variety of marketing initiatives including price promotions and service bundling. Customer Service and Marketing users will be able to benefit from dise3Gís specialist corporate features, including hierarchical account management and a single view of the customer, making it significantly easier to interpret a customer's relationship with O2.
The new system offers greatly improved scalability and resilience, running in a single environment and is therefore able to deliver further operational efficiencies to O2.
The new deal is said to mark a major new milestone in the relationship between the two companies as Tom Hodgson, Sales and Marketing Director for Martin Dawes Systems, explains.
"This is much more than just a straightforward upgrade and involves a complete replacement of older technology with state of the art tools. Working in close consultation with O2, we're introducing a wave of new functions and features in dise3G which will help O2 maintain a reputation for service quality excellence, as well as deliver the flexibility needed to support new service innovations.
"Going forward, O2 UK will now benefit from enhanced support and our continual investment in dise3G, and its business customers from the enhanced support facilitated by the system," he added.
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