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Axiom Systems demonstrates dynamic product creation through product and service assembly catalyst at TeleManagement World Nice
TeleManagement Forum (TMF) Catalyst shows service providers how to dramatically reduce the cost and time to market for new innovative services
Axiom Systems has announced that phase 2 of the Product and Service Assembly Initiative (PSA) will be demonstrating how broadband DSL, VoIP and IPTV with VOD capabilities can be dynamically created and rapidly delivered as a triple-play bundled product.
The PSA will be showcased on Stand C4 at TeleManagement World (TMW), from May 21-24, 2007, on the ground floor of the Acropolis Convention Center in Nice, France.
“The ultimate goal of the PSA was to build a service creation environment that drastically cuts new product delivery times for telecommunications service providers,” said Dave Milham, OSS Architecture and Integration at BT Group, and TMW Distinguished Fellow. “Like all major telecommunications service providers today, BT is looking for ways to increase customer satisfaction and retention rates while reducing the time and cost if takes to roll out new IP-based services. The PSA has allowed us to explore a realistic and promising approach to these issues.”
“A major obstacle to implementing such a service assembly environment is the lack of agility in service provider’s front and back offices to support the ad hoc and rapid change paradigm that is needed in today’s competitive telecoms market,” said Brian Naughton, Vice President of Strategy and Architecture at Axiom Systems and Lead Architect for the PSA. “The PSA reference architecture provides a blueprint that is cost-effective to deploy and supports the rapid roll out of new services by minimizing the need for customizations.”
The PSA draws its inspiration from other industries where Computer Aided Design (CAD) and Computer Aided Manufacturing (CAM) are used to drive automated production.
At the core of the architecture is the concept of an “Active Catalog”, where all of the service and product building blocks are modeled, for example network equipment, applications, or even more abstract building blocks such as work instructions or even instructions for rating. These building blocks are modeled as components within the Active Catalog and can be assembled into service or product offerings that make sense to the customer or to a product manager.
Initiated by Axioms Systems, the first phase of the PSA involved Atos Origin, BT, Cable & Wireless, Huawei, Oracle (Siebel) and TeliaSonera, and was successfully demonstrated at TMW Dallas 2006.
The second phase welcomed Microsoft TIBCO, QinetiQ and Convergys, and will demonstrate at how TMW Nice 2007 how innovative telecom products can be created extremely quickly and cost-effectively with little or no impact on customer or network facing systems.
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