Avea extends Orga billing system
Orga Systems, a provider of convergent real-time billing, has delivered its real-time Bonus and Loyalty Management System (OBMS), the Orga Service Manager (OSM) and its Media Control Point (MCP), to Avea.
According to Orga, Avea will benefit from various advantages. The OBMS is claimed to offer 'excellent' marketing and promotion capabilities for bonus and bundle offerings, loyalty programs, community functionalities and notifications. And with Orga Systems' active mediation products (MCP and IN mediation), Avea can charge voice, data and content in real time.
By upgrading the OPSC billing system, Avea can rely on a future proof billing solution. Excellent marketing and promotion capabilities will ensure Aveas outstanding competitive position in a market where Mobile Number Portability (MNP) will soon be introduced.
Real-time charging for data services (GPRS), bonuses based on data usage and the ability to offer service bundles ("SMS pack", "GPRS pack", "MMS pack") will underline Aveas position. Consumption based campaigns such as "consume thirty minutes out of which ten are for free" as well as churn prevention campaigns will tie Aveas customers to their provider.
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