Cellebrite launches 'first' integrated OTA and POS solution for mobile content back-up and data sharing
Cellebrite, a provider of carrier-grade mobile phone synchronization systems, is launching CelleSync, its new integrated over-the-air (OTA) and point-of-sale (POS) platform, at Mobile World Congress. The new solution is claimed to be the first complete solution that allows mobile phone operators and retailers to offer both OTA and POS back-up of phone and SIM content including: phonebook, text messages, calendar, images, videos and music.
The OTA component is fully integrated with Cellebrite's POS device, UME-36Pro, which serves users worldwide with immediate back-up of their mobile content when upgrading phones or changing network providers. By integrating the UME at point-of-sale with CelleSync, carriers can increase revenue by tapping into the current POS activity to activate OTA customers. Thus, sales representatives can overcome the typical resistance to OTA back-up adoption that has kept the subscription rate low until today. Cellebrite provides a smooth installation of the OTA client software on the phone at the retail outlet, enabling automatic updates of new personal data to be backed-up without any user intervention necessary, thereby achieving a much higher rate of adoption than other OTA solutions. By using CelleSync, customers can restore data in seconds, in the event of loss or theft of a mobile device, without re-entering any data. In addition, customers can also access and share personal data via a web portal, including posting data to content sharing and social networking websites such as Facebook, You Tube and Flickr as well as synchronizing Microsoft Outlook contacts.
For mobile operators, CelleSync provides the chance of additional revenue streams by offering a chargeable monthly service or an add-on service to existing mobile device insurance plans, as well as the promise of increased data usage. It also offers the potential to improve customer retention by providing an easy upgrade path to new handsets with no concern or hassle of data transfer. Global customers of CelleSync's existing UME-36 Pro in carriers and retailers worldwide can now upgrade to the OTA service.
According to Yossi Carmil and Ron Serber, Co-Ceos of Cellebrite: "In today's society, where mobile phone users see their personal data as a lifeline - and as the variety and volume of mobile data increases, the need for intelligent data management becomes a must for mobile operators and retailers. With Cellebrite, operators can keep customers satisfied with this service while simultaneously increasing revenues."
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