Sofialys signs global partnership with Arena Mobile to monetise mobile sites
Sofialys, a mobile advertising specialist, and Spanish mobile content provider Arena Mobile, part of the Neo Mobile Group, have signed a partnership agreement with the objective of monetising the Arena mobile properties on a global basis.
Sofialys will use its ad serving technology and its relationships with brands and agencies to help Arena leverage the potential of mobile advertising for its customers. Arena runs its own mobile Internet services as well as some operators' portals in Europe, Asia, Africa and South America.
According to Josep Aliagas, CEO of Arena Mobile: "It is crucial for us to work with a reliable ad serving partner capable of helping us meet our international customers' requirements. The Sofialys ad server is a tool that provides all the features necessary to target and reach the desired audience. On top of that, it gives simple access to brands and agencies to follow the results of their campaigns online and in real time. It was for these reasons that we were keen to collaborate with Sofialys."
Sofialys and Arena are said to have developed a proposition that allows advertisers to reach relevant end-users on the mobile Internet. Both companies believe that Sofialys' network of agencies and Arena's global footprint are ideal to run cross-market campaigns and therefore attract a large number of advertisers.
Julien Oudart, Sales and Marketing Director at Sofialys concluded: "Over the last 3 years we have been listening to our customers and constantly improving our ad server. We are therefore delighted that a company such as Arena Mobile has chosen to work with us. Not only does it put Sofialys on the map as one of the best Mobile Ad serving solutions on the market, but it also allows us to reach new customers and expand our operations in some markets with very high growth potential."
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