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Qpass creates faster path to profit for mobile and media industries with new Content Services offering
Launches fully-managed service for creating content-heavy digital superstores
Qpass has announced a new service offering that, it is claimed, will revolutionise the way mobile content is brought to consumers' handsets. Qpass Content Services is the first fully-managed offering to enable mobile operators and media companies to outsource the management of their entire digital content stores, providing a clearer, faster path to selling mobile content including ringtones, games, videos, music downloads and images.
The service spans the entire digital supply chain extending from content producers to consumers and spans critical retailing functions including content sourcing and management, merchandising and storefront, financial and business controls, supply chain management and customer care. It will uniquely deliver sophisticated market analysis of consumer content purchasing trends, drawn from Qpass' unique position in the digital value chain, to help companies build customer loyalty and drive revenues.
Qpass Content Services gives companies who want to be in media commerce immediate access to Qpass' advanced technology platform, and a strong portfolio of content from Qpass' extensive network of content providers. The technically superior platform manages the entire digital supply chain, with a repertoire of more than one million digital media items from more than 300 directly integrated partners representing thousands of content provider partners. The complete solution also benefits operators and media companies through Qpass' extensive expertise in mobile and media commerce.
"Operators and media companies need to strike while the iron is hot to capture consumers already hungry for digital content," said Chase Franklin, CEO of Qpass. "However, creating a digital media content store akin with the consumer experiences of a popular high street department store is a complex challenge. The Qpass service offers a simple way to get straight access to the skills and expertise needed to accomplish this. It removes the risk of upfront investment by 20 to 45 per cent and gives operators and media companies the local market knowledge they need to realise the potential of mobile content as a revenue driver."
Qpass Content Services is a global offering, to meet the needs of a digital industry that operates beyond geographic boundaries. For companies looking to successfully manage a digital media content "superstore" with various storefronts (WAP, web portals, and text short codes, for some examples) tailored for local market needs, the Qpass Content Services provide locally targeted content portfolios and marketing expertise. Through supporting the brokerage of direct relationships with content producers, operators and media companies will have the agility and flexibility to ensure that their digital content stores are always stocked with the latest content that is selling in specific markets.
"We're excited to provide the industry's first solution that will aid the transition to a more profitable ecosystem for digital content, tightening the chasm between content and the consumer," added Franklin.
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