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Ericsson and EMT bring 3G multimedia services to Estonia
Estonian mobile operator EMT has launched its commercial 3G network based on Ericsson 3G core and radio technology. As the sole supplier, Ericsson has delivered a complete 3G/WCDMA network and related services. Under the agreement, Ericsson will also provide its hosted personalized music service and video service for EMT based on Ericsson Service Delivery Platform-Media.
EMT's 3G network currently covers Tallinn, the capital of Estonia, and will gradually be expanded all over Estonia. Ericsson's latest technology will enable EMT to offer their 3G customers an exciting package of advanced multimedia and mobile broadband services. EMT's new services will make popular TV shows, news and traffic cameras accessible on EMT's 3G handsets. Full-length download of the popular music tracks will also be available for 3G users.
Valdo Kalm, Chief Executive Officer, EMT, says: "Launching 3G with our attractive package of new services is a perfect opportunity for EMT to increase data revenues. We see it as the logical next step in the evolution of mobile services, and we are confident we can take that step together with Ericsson, following our successful partnership in GSM and GPRS/EDGE."
Veiko Sepp, President, Ericsson Estonia, says: "We are happy that our long-standing relations with EMT have reached a new level, and we see it as an exciting challenge to bring new opportunities to the Estonian mobile communications market. We hope that the combination of new technology and an attractive mix of video, music and mobile broadband services will thrill EMT customers and invite new content providers to join the race in Estonia."
Ericsson's hosted service makes it possible for EMT to introduce the latest content to its subscribers in an easy, speedy and cost-efficient manner. Ericsson ensures the delivery of the service whilst EMT will be able to focus on core business and customer relationships.
Ericsson and EMT have built a strong partnership over the last decade. Ericsson has previously been selected by EMT as sole supplier of GSM Core and Radio Network, including GPRS/EDGE.
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