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Mobile Advertising
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Advertising: an emergent stream of revenues for the mobile industry, says research
New analysis from Frost & Sullivan estimates that the mobile social and content advertising market revenues should reach 2.18 billion euro in 2012 in Europe. Mobile content advertising, ad-based music, video, TV and games will represent the major
Mobile Streams launches 'first' advertising-funded mobile internet portal
Mobile Streams, a global mobile content enabler, has announced the launch of the first solely advertising-funded mobile internet site which provides a range of regularly updated mobile content free of charge to users.
Advertising to fuel mobile social networking growth as UGC revenues reach $7.3bn by 2013, says report
Ad-funded social networks will provide the bulk of revenues in the mobile user-generated content (UGC) space by 2013, according to a new report from Juniper Research.
Ericsson signs first contract for hosted mobile advertising with KPN in the Netherlands
Ericsson and Dutch mobile network operator KPN have signed a contract for hosted mobile advertising, marking Ericsson's first contract for hosted mobile advertising.
Blyk announces further European expansion
Blyk, the new mobile network for 16-24 year olds funded by advertising, has announced its next wave of European expansion into Germany, Spain and Belgium in 2009, following its announcement to enter the Dutch market earlier this year.
Annual mobile adspend to pass $1 billion in 2008, according to Juniper Research
Mobile streamed and broadcast TV services will become the most lucrative delivery channels for mobile advertising by 2010, according to a new report by Juniper Research. The report says that total annual adspend on the mobile will exceed
Orange announces ad-funded content trial for 800,000 mobile users in the UK
Orange has announced the launch of a new advertisement-supported content trial on its mobile internet platform, Orange World. The move will see 800,000 of Orange's 15.6 million mobile customers given the option to download a variety of music
Amobee Media Systems and Vodafone Italia launch ad-funded mobile video
Amobee Media Systems has announced its selection by Vodafone Italia to offer ad-funded mobile video content to the operator's 29.1 million Italian customers.The service, called FreeVideo, allows Vodafone Italia UMTS users to access a wide
