European Communications hosted two seminars in London and Paris on the theme of delivering a world class mobile customer experience. Videos of the seminars, available below, include expert presentations by analysts from the Yankee Group, panel discussions and one-to-one interviews.
Tackling issues such as the purchasing behaviour of consumers and mobile apps plus examples of companies who are winning the battle to deliver a captivating customer experience, these videos are a must-see for all those interested in this dynamic part of the telecoms ecosystem.
Succeeding in the connected customer era
Presentation by Declan Lonerghan, VP of Research, Yankee Group
Exploring new customer-centric business models in mobile media
Presentation by Jason Armitage, Senior Analyst, Yankee Group
Delivering captivating customer experiences
Presentation by Sheryl Kingstone, Director of Research, Yankee Group
Mobile Customer Experience Key Takeaways
Fireside chat featuring Nokia Siemens Networks' Steve Buck, Amdocs' Yossi Zohar and Yankee Group's Sheryl Kingstone
Mobile Customer Experience Best Practice Panel Discussion (Paris)
How to give mobile customers the best experience featuring Momac's Olivier Milcent and Yankee Group's Sheryl Kingstone and Jason Armitage
Mobile Customer Experience Best Practice Panel Discussion (London)
How to give mobile customers the best experience featuring Nokia Siemens Networks' Steve Buck, Amdocs' Yossi Zohar, The Now Factory's Oliver Finn and Yankee Group's Declan Lonergan.
Why CEM, and how it can help mobile operators?
Nokia Siemens Networks' Joanne Freeman tells Keith Dyer why CEM is such a hot topic mobile right now, and how mobile operators can up their game by using the right CEM tools and processes.
The multi-channel sales challenge for mobile services
What is the current consumer experience of buying mobile services, and how can it be improved? Keith Dyer speaks to Amdocs' Yossi Zohar.