How telecoms can enhance their customer experience through omnichannel journeys

Seamless access to new technologies has made customers more demanding and increasingly informed. Today’s customer uses multiple sources when collecting company or product related data prior to making a purchase. Therefore, positive and consistent interaction via multiple integrated channels (including physical locations, online shops, self-service portals, social media, mobile applications, and more) has become extremely important.

New technologies provide telecom companies with numerous possibilities for engaging existing and potential clients. The effective implementation of an omnichannel strategy not only allows seamless and less costly interaction with customers but also has a significant impact on customer loyalty, churn reduction and ARPU.

An expert from Comarch discusses the role that omnichannel plays for today’s communication service providers, and how it will be changing in the near future. The webinar will show a typical omnichannel customer journey in a porting case study.

Watch and Learn:

• Which channels and actions are crucial for correctly establishing an omnichannel strategy?
• How to provide a positive customer experience across many channels.
• Why omnichannel is a must in telecommunications today, and how it can generate revenue.
• Why product catalog driven architecture and shared business processes are the key factors in omnichannel success.


Bartłomiej Kordas, Product Manager at Comarch

Bartlomiej Kordas works as BSS Product Manager at Comarch. He graduated in Computer Science and Management at the Technical University in Wroclaw. He has over 12 years of experience in telecommunications gathered in implementations executed in various regions of the world. His roles in these projects have ranged from software developer, through business analyst to head architect. Currently, as BSS product manager, Bartlomiej is responsible for creating the vision for development of Comarch CRM for Telecoms, with special emphasis on omnichannel and customer experience.


Marc Smith, Editor, European Communications

Marc is a journalist and editor with over 10 years experience in a wide variety of business sectors. Since helping to re-launch European Communications in 2011, he has specialised in the strategic direction of the telecoms industry, looking at how European telcos need to change if they are to prosper in this challenging yet exciting industry.

European Communications serves communications service providers and their suppliers with news, exclusive interviews and insightful features. It covers the latest developments in operator strategy, back office, networks and content and services. European Communications has been a leading voice in the telecoms sector for over 20 years.

Marc Smith


European Communications is now
Mobile Europe and European Communications


From June 2018, European Communications magazine 
has merged with its sister title Mobile Europe, into 
Mobile Europe and European Communications.

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