Videos from BICS, Elemental, EY, O2 and the TM Forum discussing OTT/Digital Content are now available to view.

The companies were all present at European Communications’ annual seminar to discuss this key focus area for the telecoms industry.

European Communications Editor Marc Smith kicked off the morning with highlights from our latest research into the OTT/Digital Content space.

Katie Hollier, Head of Digital Marketing for Telefónica in the UK, then outlined O2’s digital strategy and answered questions on the future of the company following the failed merger with rival Three.

The ability to offer bundled services is one reason why telcos are merging, and EY’s Global Telecoms Lead Adrian Baschnonga shared findings from relevant research in the UK market.

Paul Morrissey, an ambassador for the TM Forum, used his presentation to outline how telcos can innovate in digital content and services.

The event was sponsored by BICS and Elemental Technologies. Carlos Villanueva, Head of Market Intelligence at BICS, outlined how it plans to match telcos with digital service providers.

Finally, Elemental Technologies’ Senior Marketing Manager for EMEA, Mark Horchler, discussed the importance of software-defined video technology for the delivery of digital content and services.

Click here to watch all the videos from the seminar on our YouTube channel

More Features

Q&A: Turkcell CMO Q&A: Turkcell CMO Ismail Butun joined Turkcell from Nestle in 2016. He discusses the importance of brand, being able to speak the language of digital and the launch of an internet-only tariff More detail
Q&A: Proximus CMO Q&A: Proximus CMO Olivier Crucq, who leads marketing at Proximus’ residential division, discusses millennials, Belgium’s two distinct cultures and fibre. More detail
Opinion: Why digital brands are beating telcos Opinion: Why digital brands are beating telcos By Jennifer Kyriakakis, ‎Founder & VP Marketing, ‎MATRIXX Software More detail
Three UK's Smarty-pants sub-brand hopes to disrupt telco bad habits, MVNO market Three UK's Smarty-pants sub-brand hopes to disrupt telco bad habits, MVNO market If you missed the launch of Three UK’s sub-brand Smarty on 31 August, you were not alone. More detail
    

@eurocomms

Other Categories in Features