Virgin Media Business has announced it is introducing virtual consultants as part of its sales process in a bid to help its staff and improve the customer experience.
The company said the web-based app provides sales and support teams with a more visual, interactive tool when speaking with potential customers.
For example, VMB’s products and services can be explained with infographics, videos and animations.
Salespeople can create tailored presentations for customers from a library of content about VMB’s portfolio. The presentation can be forwarded to the customer via email and viewed for up to 30 days after the initial conversation.
The first product being trialed is the company’s IP VPN. This will be followed in the Autumn by Ethernet VPN and MIA (Managed Internet Access).
In addition, the virtual consultant is designed to help new salespeople get up-to-speed on VMB’s portfolio.
A training mode version of the app comes with an Avatar guide that takes staff through "learning and development content" that explores products' unique selling points.
VMB said it had developed the app in partnership with digital agency Volume.
Mario Di Mascio, Executive Sales Director at Virgin Media Business, commented: “We pride ourselves on giving each of our customers the best possible products and services that are tailored to their needs.
“Now we’re taking this further and providing the most innovative tool in the telco space today so our customers can benefit from a richer, more personalised experience right from the get-go. It’s about helping customers seize the opportunities available and understand what digital tools will work best for them.”
In the three months to June, VMB saw sales increase by three percent to £152 million (€189 million).
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