Tele2 is launching an app that lets mobile users rate network coverage and possibly provide the operator with some cost savings.
The Mobile Quality Monitoring Services (MQMS) App will allow users to check signal strength and network performance, as well as request support from technicians.
The operator has joined forces with geospatial intelligence vendor Metricell to trial the app with 100,000 customers in the Chalyabinsk region of Russia from September.
Tele2 said that by crowd-sourcing network performance data it could cut costs and redirect profits towards improving the network.
In addition, it could allow the company to improve its offerings to customers by providing a quick and easy way to report issues.
Anton Kopysov, Head of Service Quality at Tele2 Russia, commented: "Subscribers will help us understand where we can improve our service. Customers do not need to call or write specifically to Tech Support, just install the app and be sure that it will automatically transfer the information about all the problems that it faces.
"Since the main function of the application is to improve the coverage and quality of services, we decided to launch the app in the Chelyabinsk region, one of the oldest regions of Tele2, with a well-developed network, wide coverage, a large subscriber base and high penetration of smartphones."
Tele2 Russia is in the process of merging with Rostelecom’s mobile arm.
Last month, Tele2 group reported a seven percent growth in mobile services revenue at the end of the second quarter, although overall net sales were down one percent quarter-on-quarter.
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