Ericsson and Alcatel-Lucent have bolstered their video offerings with new products and the Swedish vendor taking over a cloud storage provider.
The acquisition of Fabrix Systems will allow Ericsson to add a cloud-based scale out storage and computing platform to its products. It said the platform will enable it to offer the storage, processing and delivery of media content via the likes of cloud DVR and video-on-demand.
Per Borgklint, Senior Vice President and Head of Business Unit Support Solutions at Ericsson said: “We are investing significantly across our TV platform and video-network areas to extend our market leadership position.
"Our Media Vision 2020 shows that traditional TV is shifting rapidly towards TV Anywhere and Ericsson's leadership in broadcast, video and networks places us in a unique position to enable the most demanding customers to define and deliver the future of TV.
“Fabrix Systems further positions Ericsson to help customers deliver on the networked society's global demand for personalised video content on any screen, at any time."
The acquisition builds upon the vendor's launch last week of its MediaFirst proposition, which is said offers "TV anywhere".
MediaFirst customers can access a combination of pay TV and OTT content, Ericsson said, with users able to set up multiple profiles across several devices and receiving tailored recommendations based on viewing history and trending content.
By deploying MediaFirst TV via the cloud, Ericsson said the service will be free from device and location-base restrictions, with a unified back-end operator portal allowing new content and services to be added and deployed “seamlessly” across all devices.
MediaFirst is currently being trialled by operators via a software as a service offering and is expected to be launched commercially by the end of June 2015.
Meanwhile, Alcatel-Lucent announced it is developing new DVR technology that allows pay TV customers to record and store content on the cloud whilst complying with copyright restrictions.
It said that because many copyright regions follow a private copy model, where a user must have their own copy of any TV programme they record, storage costs for service providers would be offputting.
However, the vendor's Veloxic content delivery network (CDN) reduces storage costs by up to 75 percent and offers playback directly from the CDN.
Alcatel-Lucent is working on a prototype, ahead of trials in mid-2015 and a commercial launch by the end of next year.
Paul Larbey, head of Alcatel-Lucent’s IP Video business, said: “We’ve been talking with several customers about ways to help them comply with content rights issues and still offer their customers the advantages of cloud DVR services. This new architecture is the result of those discussions and removes the single biggest barrier to deployment – the cost of storage in a private copy environment.”