Alcatel-Lucent has appointed Willem Hendrickx as President of Europe, Middle East and Africa operations.

Hendrickx joins the company from Riverbed Technology, where he was Senior Vice-President, EMEA. He takes up his new role on 1 January 2015.

A-L Chief Executive Michel Combes said: “Willem brings to us vast experience in the broader IT and telecom market. He has the perfect background to support our objectives in executing The Shift Plan in Europe, Middle East and Africa as we apply our strengths in innovation to become a specialist in IP, cloud and ultra-broadband access.

“Furthermore, his commercial understanding of converged technology needs will be a huge asset as we diversify into new market segments, such as extra-large enterprises.”

Hendrickx replaces Luis Martinez Amago, who will be taking up a new challenge at the France-based vendor.

An announcement on Luis Martinez Amago’s new role will be made in due course, A-L said.

[Read more: Q&A: Michel Combes, CEO of Alcatel-Lucent]

A-L continued to make a loss in the third quarter and revenues fell as the company said it is moving on from cost reduction to focus on innovation.

Sales in Europe fell 13.5 percent in the three months to September.

The company is one of several European telcos involved in a new initiative called Make the Net Work, unveiled last month, that aims to drive the debate around reform of the telecoms market.

[Read more: Alcatel-Lucent deploys new undersea cable in Europe, boosts HP alliance]

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