Alcatel-Lucent has appointed Luis Martinez-Amago as CEO of Alcatel-Lucent Shanghai Bell (ASB), the vendor’s flagship company in China. 

The appointment became effective as of 1 January. Martinez-Amago previously served as A-L’s President of Europe, Middle East and Africa before being replaced by Willem Hendrickx in December.

Based in Shanghai, Martinez-Amago will oversee ASB’s business both in and outside of China, as well as its contribution to Alcatel-Lucent’s R&D and global operation supply chain.

Commenting on Martinez-Amago’s appointment, Yuan Xin, Chairman of ASB, said: “ASB has been a key pillar of Alcatel-Lucent for the last 30 years and will continue to be so with Luis at its helm. He will apply his outstanding capabilities in the continuation of ASB’s journey inside and outside of China”.

Martinez-Amago has also served within Alcatel-Lucent’s fixed access, applications and wireless transmission businesses.

Michel Combes, CEO, said Martinez-Amago’s appointment would help Alcatel-Lucent stay on course as it enters the second phase of its Shift Plan, which aims refocus the company as a specialist in IP networking, cloud and ultra-broadband access.

Combes commented: “China plays a crucial role in Alcatel-Lucent’s overall transformation and global business development.

“Luis - with his track record and extensive experience in general management, commercial and product activities - will enable ASB to build its strategic position in the market and in Alcatel-Lucent’s global roadmap, as the group pursues the second chapter of The Shift Plan, focused on innovation, transformation and growth.”

Alcatel-Lucent saw continued losses and falling sales in the third quarter of 2014, with the company claiming it was shifting attention from cost reduction to focus on innovation.

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